MA (Hons) Fashion Management with Marketing

Program Overview

This postgraduate degree prepares graduates with fashion, textiles, or business backgrounds for leadership roles in the fashion industry. It imparts specialized skills in fashion marketing strategies, product development, and sustainability. Students engage in practical learning through a work-based project and benefit from the expertise of industry professionals on the teaching staff. Graduates are equipped to meet the dynamic challenges and seize opportunities in the ever-evolving fashion sector.

Program Outline

Degree Overview:

This degree is designed for graduates with a fashion, textiles or business degree who aspire to a fulfilling career as a leader in the fashion industry. The course equips students with the specialist skills and real-world expertise needed to confidently offer creative solutions to industry challenges. The program focuses on:

• Fashion Marketing Strategies: Students learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding.
• Product Development: Students advance their understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.
• Sustainability: Students explore and examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop their own critical position on the major sustainability issues facing the sector.
Learning culminates in a major project that allows students to contextualise their studies and support their career aspirations.

Other:

• The course is designed to prepare students for a range of exciting career opportunities within the global fashion industry.
• The course will equip students with the advanced skills, agility and resilience to respond to the ever-changing challenges and opportunities in this fast-paced sector.
• Students will be offered the opportunity to undertake a work-based project in a real-world setting to develop their chosen specialism, while putting their skills into practice at a professional level.