Program Overview
This CIM-accredited Marketing degree equips students with comprehensive business knowledge and cutting-edge marketing strategies. The flexible curriculum allows them to specialize in areas such as contemporary marketing, market research, and advertising. Graduates benefit from a dedicated careers team that supports their employability, with many securing roles in leading organizations like Goodyear Dunlop, Puma, and Vauxhall. Additionally, the program offers significant exemptions from CIM professional qualifications.
Program Outline
Degree Overview:
Effective marketing strategies and up-to-date business knowledge are key to the success of any modern company, which is what you will be studying in this degree course. In the first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising. This is an accredited course by the Chartered Institute of Marketing (CIM), which means graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry wide. Employability is a key feature of what DMU offers and students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs. Studying this course will allow you to gain significant exemptions from CIM professional qualification on top of your degree (subject to module choice.
