BA (Hons) Advertising and Marketing Communications

Program Overview

This marketing program, accredited by leading industry bodies, equips students with a comprehensive foundation in marketing theory and practice. Taught by experienced practitioners, it emphasizes cutting-edge skills in social media, influencer marketing, and campaign planning. The program offers hands-on industry campaigns, creative pitch competitions, and placement opportunities, preparing graduates for a wide range of careers in marketing, advertising, and public relations.

Program Outline

Degree Overview:

This program, accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM), and the Chartered Institute of Public Relations (CIPR), provides a solid theoretical foundation in marketing and its application by organizations. It combines strategic marketing with cutting-edge theory and techniques in creative areas like social media, influencer marketing, and campaign planning. The program aims to equip students with knowledge and skills directly relevant to employers and industry best practices.

Teaching:

The program is taught by industry practitioners with real-world experience, having worked both agency and client-side at big-name companies across business and consumer brands.

Careers:

A degree in Marketing opens up a range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight, or market research.

Other:

• The program includes live industry campaigns on which students can apply their learnings and demonstrate their creativity, working with companies and brands such as Pall-Ex, Aston Martin, Samsung, and Next.
• Students have the opportunity to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, with students from this course reaching the finals of these cross-university competitions every year for the last two years.
• Students have the opportunity to take a placement year in industry, with previous students having secured placements at companies like Bosch and Samsung.