Program Overview
This Fashion Buying program combines commercial acumen with theoretical knowledge, offering expertise in design, buying, and product lifecycle management. It fosters innovation and sustainability in the fashion industry and equips students with the skills to navigate rapidly changing consumer demands. The program features experienced academics, industry professionals, and a focus on professional development and responsible practices.
Program Outline
Degree Overview:
This course requires both strong commercial understanding as well as theoretical knowledge. Fashion buying will prepare you for a wide range of roles within the global fashion industry by developing in-depth design and buying expertise, and by gaining knowledge of the product lifecycle and critical path, current trends, selection, costing, and promotion. Academic professionals will nurture your professional practice through personal development planning, guided research and critical reasoning. Sustainability is at the core of this curriculum, and we will encourage you to become an agent of change by equipping you with a range of tools to work towards a more responsible future. The shift witnessed in the past years in fashion retailing from high street to online is driving exciting innovations, and you will develop the resilience and skills to respond to new directions in consumer demand.
Other:
In 2019 DMU was named best in the learning experience by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes. 92% of students agreed staff were good at explaining things.
