Program Overview
The Marketing BA program focuses on the principles and practice of effective marketing, equipping students with skills in research, creative campaign development, and performance evaluation. Accredited by industry organizations (CIM and IDM), the program provides real-world experience through simulations and industry-expert faculty, leading to a wide range of career opportunities in marketing, advertising, and communications.
Program Outline
Degree Overview:
On this degree programme you will be introduced to the key principles and practice of effective marketing. You’ll be taught how to analyse real business problems, come up with research-informed, creative marketing solutions, create campaigns with realistic and achievable targets and learn how to evaluate the success of your marketing activities. Throughout your studies you’ll gain real-world experience using simulations, case studies and project pitches. On this course you will be taught by lecturers with extensive industry expertise and will build the key skills and knowledge to stand out in the field and produce outstanding work. In the first year you will develop a broad overview through core marketing modules. Optional modules in years two and three allow you to tailor your studies to your interests and career goals – from Global Marketing Strategies to Customer Management, Digital and Direct Marketing and EMarketing. The Marketing BA course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), ensuring that you gain experience aligned with the needs of industry. These accreditations allow you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).
Careers:
With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.
De Montfort University
Overview:
De Montfort University (DMU) is a public university located in Leicester, UK. It offers a wide range of undergraduate, postgraduate, foundation, and distance learning courses. DMU is known for its focus on employability and its commitment to providing a supportive and inclusive learning environment.
Services Offered:
Courses:
- DMU offers a diverse range of courses across various disciplines, including undergraduate, postgraduate, foundation, distance learning, post-registration healthcare courses, and courses starting in January.
Accommodation:
- The university provides a variety of accommodation options for students, including on-campus residences and private housing.
Campus Tours:
- Prospective students can take virtual or in-person tours of the campus to get a feel for the environment.
Employability:
- DMU has a dedicated Careers Team that provides support and guidance to students in their career development.
Fees and Funding:
- Information on tuition fees and funding options for both domestic and international students is available on the university website.
Student Support:
- DMU offers a comprehensive range of student support services, including academic advising, mental health support, and disability services.
PhD Research:
- The university has a Doctoral College that supports students pursuing PhD research degrees.
Study with a DMU Partner:
- DMU collaborates with partner institutions to offer joint programs and study abroad opportunities.
Information for Parents:
- The university provides resources and information specifically for parents of prospective students.
DMU Global:
- This program offers international students support and resources to help them adjust to life in the UK.
- Student Life and Campus Experience:
Campus:
- DMU has a modern and vibrant campus with a variety of facilities, including libraries, sports centers, and student unions.
Student City:
- Leicester is a multicultural and vibrant city with a thriving student population.
Open Days:
- Prospective students can attend open days to meet with academics, current students, and explore the campus.
Campus Tours:
- Virtual and in-person tours are available to help students get a feel for the campus environment.
Student Support:
- DMU provides a range of support services to help students succeed academically and personally.
DMUsport:
- The university offers a variety of sports and fitness activities for students.
DMU Careers Team:
- The Careers Team provides support and guidance to students in their career development.
Employability Focus:
- DMU is known for its strong focus on employability, with a dedicated Careers Team and a range of programs designed to prepare students for the workforce.
Supportive Learning Environment:
- The university provides a supportive and inclusive learning environment with a range of student support services.
Modern Campus:
- DMU has a modern and vibrant campus with a variety of facilities.
Vibrant Student City:
- Leicester is a multicultural and vibrant city with a thriving student population.
Research Success:
- DMU is recognized for its research excellence in various fields.
Academic Programs:
Undergraduate Courses:
- DMU offers a wide range of undergraduate courses across various disciplines, including business, law, engineering, and the arts.
Postgraduate Courses:
- The university also offers a variety of postgraduate courses, including master's degrees and PhD programs.
Foundation Courses:
- DMU provides foundation courses for students who need to improve their academic skills before starting a degree program.
Other:
Tef Silver:
- DMU has been awarded a silver rating in the Teaching Excellence Framework (TEF), which recognizes its high-quality teaching and learning.
International Presence:
- DMU has campuses in Dubai and Kazakhstan, and it offers a range of programs for international students.
Research Excellence:
- DMU is recognized for its research excellence in various fields, including health, technology, and the arts.
Student Life and Campus Experience:
- While the context mentions some aspects of student life and campus experience, it does not provide a detailed description.
Key Reasons to Study There:
Studying at De Montfort University (DMU) offers several unique advantages for students. Here are some key reasons why many choose to study there:
1. Strong Employability Focus
- Work Placements and Internships: DMU has strong industry links and offers a range of placement opportunities across various fields. These placements help students gain real-world experience.
- DMU Works: This dedicated careers and employability service helps students find employment opportunities, develop CVs, and improve interview skills.
- High Graduate Employment Rates: DMU has a strong track record of graduates finding employment or pursuing further study shortly after graduation.
2. Diverse Course Offerings
- DMU offers a wide range of undergraduate and postgraduate courses in fields like business, arts, engineering, health, law, and more. It’s known for innovative programs and interdisciplinary approaches.
3. International Opportunities
- DMU Global: This program offers students opportunities to study or gain experience abroad, enhancing their global perspective and employability. DMU has links with institutions worldwide and organizes study trips to various countries.
4. Inclusive and Diverse Environment
- DMU is known for its commitment to diversity and inclusion, with students from various cultural backgrounds, making it a vibrant and supportive campus community. The university emphasizes a welcoming atmosphere for international students.
5. Excellent Campus Facilities
- DMU’s campus is modern, featuring state-of-the-art labs, workshops, and creative spaces. The Vijay Patel Building, for example, is renowned for its design and creative arts facilities.
- The Leisure Centre and Library offer high-quality resources for student well-being and study.
6. Innovative Research
- DMU is a research-focused institution, with particular strengths in areas like sustainability, health, creative industries, and technology. Students have the opportunity to work alongside academics on cutting-edge research projects.
7. Leicester – A Great Student City
- DMU is located in Leicester, a city known for its rich history, cultural diversity, affordable cost of living, and excellent student-friendly atmosphere. Leicester also has a vibrant arts and music scene, with plenty of social activities for students.
8. Commitment to Sustainability
- DMU is a leading university in sustainability, striving to make a positive environmental impact. It encourages students to engage in sustainable initiatives and research, making it a good choice for those passionate about green issues.
9. Supportive Learning Environment
- DMU offers a variety of student support services, including academic support, mental health counseling, and student advice. The university fosters a nurturing environment to help students thrive both academically and personally.
10. Creative and Cultural Hub
- The university has strong links with the creative industries, particularly in arts, fashion, media, and design. DMU organizes numerous cultural events, exhibitions, and showcases, allowing students to engage in creative practices and gain exposure.
- Together, these factors make De Montfort University an attractive destination for students looking for a well-rounded educational experience with ample opportunities for personal and professional growth.
