Program Overview
The Marketing BA program focuses on the principles and practice of effective marketing, equipping students with skills in research, creative campaign development, and performance evaluation. Accredited by industry organizations (CIM and IDM), the program provides real-world experience through simulations and industry-expert faculty, leading to a wide range of career opportunities in marketing, advertising, and communications.
Program Outline
Degree Overview:
On this degree programme you will be introduced to the key principles and practice of effective marketing. You’ll be taught how to analyse real business problems, come up with research-informed, creative marketing solutions, create campaigns with realistic and achievable targets and learn how to evaluate the success of your marketing activities. Throughout your studies you’ll gain real-world experience using simulations, case studies and project pitches. On this course you will be taught by lecturers with extensive industry expertise and will build the key skills and knowledge to stand out in the field and produce outstanding work. In the first year you will develop a broad overview through core marketing modules. Optional modules in years two and three allow you to tailor your studies to your interests and career goals – from Global Marketing Strategies to Customer Management, Digital and Direct Marketing and EMarketing. The Marketing BA course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), ensuring that you gain experience aligned with the needs of industry. These accreditations allow you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).
Careers:
With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.
