Program Overview
This fashion buying and merchandising program combines theoretical knowledge with practical skills, focusing on the business aspects of fashion, including planning, branding, and marketing. Students learn CAD, report writing, and data analysis while also considering sustainability and social responsibility. The program prepares graduates for careers in the rapidly evolving fashion industry, with placement opportunities at companies like Next and Urban Outfitters.
Program Outline
Degree Overview:
This course requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms. Throughout this course, you’ll study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You’ll also cover report writing, data selection, presentation and critical analysis. We will also equip you with the practical skills you will need to take on the challenges of our rapidly evolving industry, in particular the shift in consumer demand from high street to online shopping.
Careers:
Students of this course have been offered to work with Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill. This course gives you the option to enhance and build your professional skills to progress within your chosen career through a placement.
Other:
DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes.
