Adventure Tourism Management

Program Overview

The BSc Adventure Tourism Management degree at Aberystwyth University equips students with business, marketing, and management skills for the growing adventure tourism industry. The program combines tourism management modules with technical adventure skills and leadership qualifications, preparing graduates for careers as outdoor pursuits managers, marketing executives, and more. Students benefit from a stimulating learning environment, access to work experience opportunities, and the expertise of active researchers and practitioners in the field.

Program Outline

Aberystwyth University - BSc Adventure Tourism Management (N870)

Degree Overview:

This BSc Adventure Tourism Management degree at Aberystwyth University is designed to equip students with the skills and knowledge necessary to succeed in the rapidly growing adventure tourism sector. The program focuses on the business, marketing, and management aspects of adventure tourism operations. Students will benefit from a stimulating learning environment and the opportunity to study in a location with unparalleled adventure opportunities, allowing them to gain a comprehensive understanding of this dynamic industry. The program is unique in its combination of tourism management modules with technical adventure skills and/or leadership qualifications. It is suitable for individuals with existing outdoor adventure skills and those who aspire to develop such skills.

Outline:

Year 1:

• Core Modules:
• Data Analytics (AB15220) - 20 credits
• Fundamentals of Accounting and Finance (AB11120) - 20 credits
• Fundamentals of Management and Business (AB15120) - 20 credits
• Understanding the Economy (AB13120) - 20 credits
• Marketing Principles and Contemporary Practice (AB17120) - 20 credits
• Principles of Tourism Management (AB19120) - 20 credits

Year 2:

• Core Modules:
• Activity Certification 1 (AB29420) - 20 credits
• Adventure Tourism (AB29220) - 20 credits
• Destination and Attraction Management (AB29120) - 20 credits
• International Tourism in Practice (AB29320) - 20 credits

Year 3:

• Core Modules:
• Activity Certification 2 (AB39420) - 20 credits
• Sustainable Tourism (AB39120) - 20 credits
• Tourism Development and Planning (AB39320) - 20 credits
• Tourism Marketing (AB39220) - 20 credits

Assessment:

The program utilizes a variety of assessment methods, including:

• Essays
• Business plans
• Reports
• Reflective journals
• Projects
• Presentations
• Examinations

Teaching:

• The program is delivered through lectures, seminars, and tutorials.
• Students are assigned a personal tutor who provides academic and personal support throughout their degree.
• The program encourages students to complete a Personal Development Plan (PDP) to chart their personal, academic, and professional development.

Careers:

Graduates of this program are well-prepared for a variety of careers in the tourism industry, including:

• Outdoor pursuits managers
• Marketing executives
• Travel agency managers
• Tour managers
• Tourism officers
• Hotel managers
• Event organization
• Customer service sector
The program also equips students with transferable skills highly valued by employers, such as:
• Research, interpretation, and analysis of business and financial data
• Clear and structured communication (written and oral)
• Effective problem-solving
• Analytical and creative thinking
• Decision-making
• Time management and organization
• Self-motivation and self-reliance
• Teamwork and collaboration

Other:

• The program is accredited by the Tourism Management Institute (TMI).
• Students have access to work experience opportunities through the Aberystwyth University Careers team, GO Wales, and YES (Year in Employment Scheme).
• The program is taught by lecturers and other teaching staff who are active researchers and expert practitioners in their field.
• Over 75% of full-time teaching staff hold PhDs and are actively involved in research.
• The School also employs part-time and full-time staff dedicated to teaching, many of whom combine teaching with consultancy and business activities.
• Students benefit from field trips to various destinations within and outside the UK.