Graduate Certificate in Marketing Management

Program Overview

The Graduate Certificate in Marketing Management provides a foundation in marketing, allowing students to delve into specialized areas such as sales management, consumer behavior, and digital marketing. Designed for both MBA students and working professionals, the program emphasizes practical application and targets those seeking to enhance their marketing knowledge. Students complete two required courses and select five electives from a range of offerings.

Program Outline

Degree Overview:

The Graduate Certificate in Marketing Management provides students with a foundation in marketing and the opportunity to acquire an in-depth understanding of marketing topics. The program introduces marketing concepts, develops marketing strategy and planning skills, and allows students to develop deeper knowledge in areas of interest, including sales management, consumer behavior, services marketing, search engine optimization, and market research. The program is designed to benefit current MBA students as well as business people seeking to gain additional marketing knowledge. The program stresses application and targets working managers.

Outline:

The program consists of 9 credit hours. It includes two required courses:

• BUS 655 Marketing Management (2 credits): Introduces marketing concepts.
• BUS 656 Marketing Strategy and Planning (2 credits): Develops marketing strategy and planning skills.
Students must also select five credits from the following elective courses:
• MKT 568 Sport Marketing (1 credit)
• MKT 610 Qualitative Marketing Research Methods (1 credit)
• MKT 611 Quantitative Marketing Research Methods (1 credit)
• MKT 621 Search Engine Marketing and Optimization (1 credit)
• MKT 661 Consumer Behavior (1 credit)
• MKT 662 Strategic Selling for Business Customers (1 credit)
• MKT 667 Services Marketing Management (1 credit)
• MKT 670 Digital Marketing (1 credit)

Careers:

The program should benefit current MBA students as well as business people seeking to gain additional marketing knowledge. The program stresses application and targets working managers.

Other:

The program is effective Fall 2023. Additional coursework may be required due to prerequisites. This certificate may have courses in common with other graduate certificates. A student may earn more than one certificate, but a given course may be counted only in one certificate.