BA (Hons) Media, Culture, Communication

Program Overview

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The BA (Hons) Media, Culture, Communication at Liverpool John Moores University is a three-year program exploring mass media, everyday culture, and communications industries' social, cultural, and political significance. The program emphasizes employability, career development, and critical skills, providing students with a solid foundation for careers in the media and related industries. Graduates have gone on to successful careers in advertising, marketing, journalism, teaching, and more. Through active blended learning, work-related learning, and opportunities for international experience, the program prepares students for success in today's competitive job market.

Program Outline

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Degree Overview:

The BA (Hons) Media, Culture, Communication at Liverpool John Moores University is a three-year, full-time program designed to analyze the social, cultural, and political significance of mass media, everyday culture, and the communications industries. The program emphasizes employability, career development, and critical skills. It teaches students how to write and research for various audiences, both academic and professional.

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Objectives:

• Analyze the social, cultural, and political importance of mass media, everyday culture, and the communications industries.
• Develop professional writing skills and learn to communicate with a range of audiences.
• Critically reflect on the content produced.
• Gain theoretical and critical study as well as transferable skills development.
• Learn from research-active staff and media and cultural industry guest speakers.
• Emphasize employability and work-based learning from the start of the degree.

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Outline:

The program offers a variety of modules covering aspects of the media, culture, and communications industries. Students can specialize in their areas of interest as they progress. The program examines industries like film, television, and games, sectors like advertising, public relations, journalism, and publishing, and aspects of everyday culture like consumerism, identity, and social media.

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Course Schedule:

The program is divided into three levels:

• Level 4:
• Studying Culture
• Introduction to Media and Cultural Industries
• Media Texts
• Media Institutions and Audiences
• Professional Writing
• Communicating Politics and Protest
• Level 5:
• Public Communication
• Analysing Entertainment Media
• Research Methods
• Media and Cultural Theory
• Optional Modules:
• Public Relations
• Popular Journalism: Research in Practice
• Study Year Abroad - MCC
• Study Semester Abroad - MCC
• Mediating Popular Culture
• Level 6:
• Culture and Identity
• Media Policy and Regulation
• Optional Modules:
• Dissertation
• Sport, Crime and Politics: Critical Sociological Analyses
• Consumer Culture
• Digital Writing
• Mediating Diversity
• Social and Digital Media
• Screen Media
• Britain, Brexit, Europe and the Media
• Media and Cultural Industries
• Popular Fiction and Publishing

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Module Descriptions:

Detailed descriptions of each module are provided in the context, covering topics, learning objectives, and assessment methods.

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Assessment:

Assessment varies depending on the modules chosen but typically includes a combination of exams and coursework. Assessment methods include:

• Exams (seen/unseen)
• Essays
• Log books and diaries
• Group and individual presentations
• Research projects
• Work-based learning reports
• Response papers
• Blogs
• Organized debates and seminars

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Teaching:

• The program adopts an active blended learning approach, combining face-to-face and online learning.
• Teaching methods include lectures, seminar-workshops, peer presentations, online activities, and film screenings.
• Students are expected to engage in private study using the virtual learning environment, Canvas, as well as archives and special collections.
• Opportunities for online discussion with staff and fellow students are provided.
• Work-related learning is a vital part of the degree, offering practical experience in the media and cultural industries.

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Careers:

Graduates from the program have pursued careers in:

• Advertising and marketing
• Museums
• Arts administration and publishing
• Television production
• Print and digital journalism
• Teaching
• Content creation
• Media and marketing start-ups
• Charity and third sector communication roles
Some graduates continue their studies at the postgraduate level in theoretical or critical areas or vocational subjects like journalism or marketing.

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Other:

• The program is co-developed with employers, ensuring work-related learning, case studies, and projects are geared towards graduate employability.
• The School of Humanities and Social Science offers a lively program of cross-disciplinary research seminars, conferences, visits from international scholars, and public events.
• Research from the School is recognized nationally and worldwide.
• The Go Citizen Scheme helps with costs towards volunteering, individual projects, or unpaid placements worldwide.

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Home full-time per year

£9,250

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International full-time per year

£17,750 All figures are subject to yearly increases. Tuition fees are subject to parliamentary approval.