BSc (Hons) Business with Digital Marketing

Program Overview

Students gain technical marketing skills through practical application, and can enhance their experience with an optional sandwich year or study abroad opportunity. The program emphasizes real-world experience through live consultancy projects and partnerships with local organizations, preparing graduates for a variety of business or marketing roles.

Program Outline

Degree Overview:

The BSc (Hons) Business with Digital Marketing at Liverpool John Moores University offers a blend of a high-quality business degree combined with cutting-edge marketing modules. This program is part of the 'Business with' suite, which allows students to transfer to a different specialism, such as Finance, International Business Management, or Media Communications, at the end of their first year of study.

Objectives:

The program aims to prepare students for multiple business roles through the use of business simulation tools and live projects. Students will gain technical business marketing skills through practical application of business theory.

Description:

The program offers an optional sandwich year in which students spend 48 weeks on a paid work placement in the UK or overseas. This will enable students to put into practice many of the concepts and techniques developed in years one and two, as well as developing their personal skills and enhancing their CV. Students who complete the placement year in the School's more established degrees tend to experience a significant improvement in their academic performance and many go on to gain first-class honors degrees, often returning to work for their placement company after graduation. Liverpool Business School has partnerships with business schools at universities and colleges across Europe, in the USA, and in China. Students on this program are able to spend a semester in their second year at a partner university abroad as part of their studies. All study abroad opportunities are in English. Through LJMU's Liverpool Business Clinic, students have a unique opportunity to work on real client briefs with local organizations, putting academic theory into real-world practice. This live consultancy project is an optional module to a traditional final-year dissertation.

Assessment:

Assessment varies depending on the modules students choose, but will usually include a combination of exams and coursework. The program uses a range of assessment methods, including written assignments (essays/reports, individual/group), exams (closed book), practical assessments, individual and group presentations, portfolios, reflective logs, and a dissertation. There could be up to three assessments per module, for example, a presentation, report, and exam. Written feedback is provided within 15 working days of submission, but students can also get face-to-face feedback from their tutor.

Teaching:

The School adopts an active blended learning approach, meaning students will experience a combination of face-to-face and online learning during their time at LJMU. This enables students to experience a rich and diverse learning experience and engage fully with their studies. The approach ensures that students can easily access support from their personal tutor, either by meeting them on-campus or via a video call to suit their needs. Teaching is delivered via lectures, workshops, and seminars to discuss ideas and issues more informally.

Careers:

The Business School has a great reputation for helping graduates secure professional employment. Liverpool Business School has historically had an excellent employment record with graduates securing graduate-level positions with leading employers in public and private sectors. These include Everton Football Club, Kellogg company, Santander, and Deloitte. The first year of study provides students with a solid foundation of business knowledge before leading to more marketing-focused modules, providing them with the options to work in a variety of business or marketing roles.

Other:

The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool's growing Knowledge Quarter. The building is home to high-quality lecture theatres and seminar rooms, social spaces, a café, and a roof terrace with far-reaching views of the cityscape and Welsh hills. It is only a short walk from LJMU's Aldham Robarts Library, which contains all the resources students will require for their studies, and is open seven days a week.

| ---- |:----:| |Tuition Fees| Home full-time per year: £9,250
International full-time per year: £17,750| |Placement Year| £1,850| |Placement Year International| £3,830|