Business Studies with Event Ma - Technological U

The Business Studies with Event Management program at TUS equips students with the skills and knowledge necessary to succeed in the events sector. It emphasizes both creativity and business acumen, preparing graduates for careers in event planning, coordination, and management. The program includes a diverse curriculum, practical experience, and study abroad opportunities, ensuring students are well-rounded and industry-ready.

Program Outline

Business Studies with Event Management – BBs (Hons) - TUS

Degree Overview:

The Business Studies with Event Management program is a four-year, full-time undergraduate degree offered at the Technological University of the Shannon (TUS) Moylish campus in Limerick City. It is designed to equip students with the practical skills and knowledge necessary to succeed in the dynamic and growing events sector. The program aims to provide a balanced approach to learning, combining theoretical concepts with practical experience. Students will explore the latest trends and practices in event management, gaining a comprehensive understanding of the technical, logistical, and creative aspects involved in planning and executing successful events. The program emphasizes the importance of both creativity and business acumen in event management. Students will develop their creative skills while also acquiring strong business know-how, enabling them to work and progress their careers in a wide range of event-related settings.

Outline:

The program is structured over four years, with each year divided into two semesters. The curriculum includes a diverse range of modules covering various aspects of event management, business, and related fields.

Year 1:

Semester 1:
Academic Writing
Business Technology and Interactive Applications
Event Planning (includes 40 hours of event work experience)
Principles of Financial Accounting
Principles of Management and Marketing
Social and Leisure Events
Semester 2:
Business Decision Making and Applications
Delegate Management
Event Operations (includes 40 hours of event work experience)
Introduction to Food & Beverage Operations
Microeconomics for Business
Web Design and Implementation

Year 2:

Semester 1:
Applied Event Planning
Event Design
HRM Concepts
Legal Environment for Business
Macroeconomics for Business
Social Media and Mobile Applications
Semester 2:
Applied Event Operations (includes staging a full live event)
Corporate Events
Event Production
Global HRM Practice
Marketing Communications Practice
Personal Development

Year 3:

Semester 1:
Applied Law for the Tourism & Event Industry
Entrepreneurship Business Plan
Event Project Management
Integrated Marketing Comms
Semester 2:
Work Placement/Study Abroad (30 credits) - Students can choose to complete a work placement or study abroad at a partner university in Europe.

Year 4:

Semester 1:
Financial Analysis
Research Methods
Strategic Management Concepts
Strategic Marketing
Sustainable Festivals & Events
Research Thesis (15 credits)
Semester 2:
Brand Management
Event Safety & Crowd Dynamics
Financial Management
Research Thesis (15 credits)
Strategic Management Practice

Assessment:

The program utilizes a variety of assessment methods, including:

Continuous Assessment: This includes assignments, presentations, projects, and participation in class activities.
Portfolio Development: Students are encouraged to build a portfolio of their work, showcasing their skills and experience.
Live Events: Students are required to plan and execute real-life events, demonstrating their practical abilities.

Teaching:

The program employs a variety of teaching methods, including:

Lectures: These provide students with a foundation in theoretical concepts.
Seminars: These offer opportunities for interactive discussions and group work.
Workshops: These provide hands-on experience with specific skills and techniques.
Guest Lectures: Industry professionals share their expertise and insights.
Field Trips: Students visit real-world event venues and organizations.

Careers:

Graduates of the Business Studies with Event Management program are well-prepared for a wide range of careers in the events sector and related industries. Potential career paths include:

Event Manager: Planning and coordinating all aspects of events, from conception to execution.
Event Coordinator: Assisting event managers with tasks such as budgeting, logistics, and vendor management.
Marketing and Communications Specialist: Developing and implementing marketing campaigns for events.
Public Relations Officer: Managing media relations and public perception for events.
Project Manager: Overseeing the planning and execution of large-scale events.
Event Management Agencies: These companies specialize in planning and executing events for clients.
Hotels and Conference Centers: These venues host a variety of events, from weddings to corporate meetings.
Arts and Music Festivals: These events require skilled event managers to handle logistics, production, and marketing.
Charitable Organizations: These organizations rely on events to raise funds and awareness.
Sports and Leisure Centers: These venues host sporting events, concerts, and other entertainment.

Other:

TUS Partnership with the Irish Hospitality Institute (IHI): Students in the Department of Hospitality Tourism & Wellness at TUS Moylish and Athlone campuses receive complimentary membership of the IHI, providing access to professional networking opportunities, mentorship programs, and learning resources.
Study Abroad Opportunities: Students have the option to study abroad at one of TUS's partner universities in Europe.

Business Studies with Event Management - BBs (Hons)

Program Overview