Business Studies with Event Management - BBus (Hons)
Program Overview
The BBus (Hons) in Business Studies with Event Management at TUS is a four-year undergraduate program that equips students with the knowledge and skills to manage all aspects of event planning. Combining business with the art of event management, this program includes a work placement semester, guest lectures, and practical experience in event planning and execution. Graduates are highly sought-after in the lucrative events industry, with opportunities in event planning, management, and various sectors in both the public and private domains.
Program Outline
Degree Overview:
The BBus (Hons) in Business Studies with Event Management is a four-year, full-time undergraduate program offered at the Athlone campus of the Technological University of the Shannon (TUS). This program combines the creative and business aspects of event management, encouraging students to develop their creativity while acquiring strong business know-how. The program aims to equip students with the practical skills needed to coordinate all aspects of event management, from pre-event planning and design to post-event debriefing and evaluation. Students will gain a thorough understanding of the technical, logistical, and creative factors that contribute to successful events. The program includes a full semester of work placement or the option to study at one of TUS's partner universities across Europe. Students will also benefit from regular field trips and guest lectures.
Outline:
The program is structured over four years, with two semesters per year. Each semester consists of several modules, covering a wide range of topics related to event management and business.
Year 1:
- Semester 1:
- Event Planning
- Social & Leisure Events
- Principles of Management & Marketing
- Business Technology & Interactive Applications
- Principles of Financial Accounting
- Academic Writing
- Semester 2:
- Event Operations
- Delegate Management
- Introduction to Food & Beverage Operations
- Web Design & Implementation
- Business Decision Making & Applications
- Microeconomics for Business
Year 2:
- Semester 1:
- Applied Event Planning
- Event Design
- Social Media & Mobile Applications
- Human Resource Management Concepts
- Legal Environment for Business
- Macroeconomics for Business
- Semester 2:
- Applied Event Operations
- Event Production
- Corporate Events
- Marketing Communications Practice
- Global Human Resource Management Practice
- Personal Development
Year 3:
- Semester 1:
- Event Project Management
- Applied Law for the Tourism & Event Industry
- Entrepreneurship and Business Planning
- Integrated Marketing Communications
- Semester 2:
- Work Placement/Study Abroad
Year 4:
- Semester 1:
- Sustainable Festivals & Events
- Strategic Management Concepts
- Strategic Marketing
- Financial Analysis
- Research Methods
- Research Thesis (in both semesters)
- Semester 2:
- Event Safety & Crowd Dynamics
- Brand Management
- Financial Management
Teaching:
The program emphasizes a balance of theoretical and practical learning, exploring the latest trends and practices in event management. Students will have the opportunity to plan and stage real events, gaining practical experience in the field.
Careers:
Graduates of this program are well-prepared for a variety of careers in the events sector, including:
- Event planning
- Event management
- Marketing and communication
- Event production They can work for large event organizers, travel companies, hospitality businesses, or tourism organizations in the public, corporate, and not-for-profit sectors in Ireland and abroad.
Other:
The events sector is estimated to contribute more than €3.5 billion to the Irish economy annually and directly employ 35,000 people.
Other:
The events sector is estimated to contribute more than €3.5 billion to the Irish economy annually and directly employ 35,000 people.
