Digital Marketing & Analytics (Postgraduate Diploma, L9, 60 ECTS)
| Program start date | Application deadline |
| 2024-09-09 | - |
| 2024-08-11 | - |
Program Overview
The Digital Marketing & Analytics Postgraduate Diploma from TUS equips learners with practical skills in digital marketing, emphasizing analytics and disruptive technologies. Graduates are prepared for careers in digital marketing, including managerial, specialized, and consulting roles.
Program Outline
Digital Marketing & Analytics (Postgraduate Diploma, L9, 60 ECTS) - TUS
Degree Overview:
The Graduate Diploma in Digital Marketing and Analytics is a Level 9 qualification designed for learners seeking practical and applicable skills in digital marketing practice and strategy. It emphasizes the importance of digital marketing in all industries and equips graduates with the necessary skills to thrive in the modern workplace. The program focuses on a multidisciplinary foundation, integrating data analytics, software implementation, and marketing using disruptive technologies. It addresses the impact of digital technology on business and marketing functions, integrating social media tools into marketing communications strategies, and effectively utilizing technology and analytical capacity to develop an online global presence.
Outline:
The program is delivered over one year in an online learning format and is structured into three semesters:
- Semester 1:
- Digital Marketing Strategy: This module equips learners with the knowledge and skills to develop comprehensive digital marketing strategies. It covers theoretical elements of marketing strategy in the digital world and includes a live company project where students develop a digital marketing strategy for a real company.
- Digital Technology & Design: This module focuses on evaluating the combination of digital channels to engage consumers throughout their brand relationship. Students assess various owned media technologies in a live company environment, identifying, designing, and developing technology solutions, including website design, email marketing, video, content creation, and mobile apps.
- Semester 2:
- Social Media and ICT Law: This module covers key principles and legal regulations in social media, data protection, and online trademarks. Students research and analyze areas like obtaining trademarks, GDPR, direct marketing rules, data retention and deletion strategies, online offenses, limitations on freedom of speech, and online privacy protection. The live company project allows students to apply legal regulations to a digital business and propose effective strategies involving social media and data protection policies.
- Social Media Marketing and Digital Advertising: This practical module explores contemporary issues in digital marketing communications and the management of social media and digital advertising activities. Students develop skills, frameworks, and experiences for creating and managing integrated social media marketing and digital advertising campaigns that are well-targeted, efficiently implemented, and within budget. They learn how to target new and existing customers through social media marketing and advertising, understand the most effective channels for their target audience, and integrate social media marketing and digital advertising into an overall digital marketing strategy.
Assessment:
The program utilizes continuous assessment (100% online) with no end-of-semester exams.
Teaching:
The program is delivered online with recorded lectures provided at the start of each teaching week. Students participate in live online tutorial classes from 7pm to 9pm each Wednesday throughout the semester. Additional learning materials are also provided throughout the weeks.
Careers:
The program prepares graduates for a wide range of careers in digital marketing, including:
- Digital Marketing Manager
- Social Media Manager
- SEO Specialist
- PPC Specialist
- Web Analyst
- Content Marketing Manager
- Email Marketing Specialist
- Digital Marketing Consultant
Other:
The program is HCI funded in 2024, with successful applicants in employment qualifying for 90% Springboard+ funding and a 10% fee of €670. Successful applicants on a qualifying DSP payment qualify for 100% funding. The application deadline is August 11th, 2024. Places are allocated on a first-come, first-served basis, prioritizing unemployed and returning applicants. The course runs subject to viable numbers.
The tuition fees are €6,700 .
Technological University of the Shannon (TUS)
Overview:
Technological University of the Shannon (TUS) is a multi-campus university in Ireland, offering a wide range of undergraduate and postgraduate programs across various disciplines. It is known for its focus on applied learning and innovation, fostering strong industry ties and providing excellent employment opportunities for its graduates.
Services Offered:
TUS provides a comprehensive range of services to its students, including:
Admissions & Support:
Admissions guidance, international student support, open days, student finance information, induction programs, and student support services.Campus Life:
Accommodation options, career and employability services, chaplaincy and pastoral care, disability supports, learning support, student counselling, student health services, sports facilities, student union, clubs and societies.Faculty Areas:
Business, Hospitality & Humanities, Engineering, Built Environment & Informatics, Sciences, Health & Technology, and Limerick School of Art & Design.Student Life and Campus Experience:
TUS prioritizes a student-first approach, offering small class sizes and personalized attention. Students can expect a vibrant campus life with a range of clubs, societies, and sports activities. The university also provides comprehensive support services to ensure a positive and enriching student experience.
Key Reasons to Study There:
Applied Learning & Innovation:
TUS emphasizes practical skills and real-world application, preparing students for successful careers.Strong Industry Ties:
The university has strong connections with industry partners, providing students with valuable internship and employment opportunities.Excellent Employment Opportunities:
TUS graduates are highly sought after by employers, with a strong track record of successful career outcomes.Vibrant Campus Life:
Students can enjoy a diverse and engaging campus experience with a range of clubs, societies, and sports activities.Comprehensive Support Services:
TUS provides a wide range of support services to ensure students' academic and personal success.Academic Programs:
TUS offers a wide range of academic programs, including:
Undergraduate:
Programs in various disciplines, including business, engineering, science, technology, art, and design.Postgraduate:
Master's and PhD programs in specialized fields.Apprenticeships:
Programs in various trades and technical fields.Flexible & Professional Learning:
Programs designed for working professionals.Other:
TUS is a QS 5 Star Rated University, recognized for its high-quality education and research. The university is also actively involved in research and development, with a focus on areas of national and global importance.
Entry Requirements:
- Option (a): A minimum PASS honours bachelor degree (Level 8) in a cognate discipline.
- Option (b): A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning.
- Option (c): Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language (IELTS 6.0).
- Recognised Prior Learning (RPL) – Assessment: Applicants who do not hold the specified qualifications but wish to be assessed under RPL should select "YES" on the online application form.
Language Proficiency Requirements:
- Applicants whose first language is not English must demonstrate English proficiency.
- For undergraduate courses, a score of 5.5 in an IELTS or equivalent exam is required.
- For postgraduate courses, a score of 6.0 in an IELTS or equivalent exam is required.
- It is the applicant's responsibility to ensure their English proficiency meets these requirements.
