Business Studies with Event Management - BBus

Program Overview

The Business Studies with Event Management program at Technological University of the Shannon provides practical skills and knowledge for success in the events sector. Emphasizing a balance of theory and practice, the program prepares students for various event-related roles, including event planning, management, and marketing. Graduates are equipped to work in a range of settings, from large event organizers to hospitality businesses.

Program Outline

Business Studies with Event Management – BBus

Degree Overview:

The Business Studies with Event Management program is a three-year, full-time undergraduate degree offered at the Athlone campus of the Technological University of the Shannon (TUS). It is designed to equip students with the practical skills and knowledge necessary to succeed in the dynamic and growing events sector. The program emphasizes a balance of theoretical and practical learning, exploring the latest trends and practices in event management. Students will gain a comprehensive understanding of the many technical, logistical, and creative factors that contribute to successful events. The program also incorporates both the creative and business aspects of event management, encouraging students to develop their creativity while acquiring strong business know-how. This combination of skills prepares graduates for a wide range of event-related roles.

Outline:

The program is structured across three years, with two semesters per year. Each semester includes a variety of modules designed to provide a comprehensive understanding of event management.

Year 1:

• Semester 1:
• Event Planning
• Social & Leisure Events
• Principles of Management & Marketing
• Business Technology & Interactive Applications
• Principles of Financial Accounting
• Academic Writing
• Semester 2:
• Event Operations
• Delegate Management
• Introduction to Food & Beverage Operations
• Web Design & Implementation
• Business Decision Making & Applications
• Microeconomics for Business

Year 2:

• Semester 1:
• Applied Event Planning
• Event Design
• Social Media & Mobile Applications
• Human Resource Management Concepts
• Legal Environment for Business
• Macroeconomics for Business
• Semester 2:
• Applied Event Operations
• Event Production
• Corporate Events
• Marketing Communications Practice
• Global Human Resource Management Practice
• Personal Development

Year 3:

• Semester 1:
• Event Project Management
• Applied Law for the Tourism & Event Industry
• Entrepreneurship and Business Planning
• Integrated Marketing Communications
• Semester 2:

Teaching:

The program emphasizes a balance of theoretical and practical learning. Students will engage in a variety of teaching methods, including:

• Lectures: Delivering theoretical knowledge and concepts.
• Workshops: Providing hands-on experience and practical skills development.
• Case studies: Analyzing real-world scenarios and applying theoretical knowledge.
• Guest lectures: Bringing in industry professionals to share their expertise and insights.
• Field trips: Visiting event venues and organizations to gain practical experience.

Careers:

Graduates of the Business Studies with Event Management program are well-prepared for a variety of careers in the events sector. Potential career paths include:

• Event Planner: Coordinating all aspects of events, from planning and design to execution and evaluation.
• Event Manager: Overseeing the overall management of events, including budget, logistics, and staffing.
• Marketing and Communications Specialist: Developing and implementing marketing strategies for events.
• Event Production Manager: Managing the technical aspects of events, such as lighting, sound, and staging.
Graduates may find employment in a variety of settings, including:
• Large event organizers: Companies specializing in planning and managing large-scale events.
• Travel companies: Offering event planning services as part of their travel packages.
• Hospitality businesses: Providing event management services for conferences, weddings, and other events.
• Tourism organizations: Promoting and managing events as part of their tourism offerings.

Other:

The program offers students the opportunity to travel and work in various parts of the growing events industry, including:

• Sports events: Planning and managing sporting events, such as marathons, tournaments, and festivals.
• Tourism entertainment: Organizing entertainment events for tourists, such as concerts, festivals, and cultural experiences.
• Hospitality industries: Managing events in hotels, restaurants, and other hospitality venues.
• Corporate business: Planning and executing corporate events, such as conferences, product launches, and team-building activities.
The program is well-suited for students who enjoy meeting people, organizing events, and working as part of a team. Upon successful completion of the Level 7 degree, students can progress to the 4th year of the Level 8 honors degree in Business Studies with Event Management at TUS Athlone campus.