Business Studies with Event Management - BBs

Program Overview

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The Business Studies with Event Management program at TUS equips students with the skills to plan, coordinate, and execute successful events. Combining creative and business aspects, the program emphasizes hands-on experience through practical projects and work placements. Graduates are prepared for diverse careers in event management, including event planning, marketing, and project management.

Program Outline

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Business Studies with Event Management – BBs

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Degree Overview:

The Business Studies with Event Management program is a three-year, full-time undergraduate course offered at the Moylish campus of the Technological University of the Shannon (TUS). It is designed to equip students with the practical skills needed to coordinate all aspects of event management, from pre-event planning and design to post-event debriefing and evaluation.

• To develop students' practical skills in event planning, coordination, and execution.
• To equip students with the business competencies necessary to succeed in the event management sector.
• To foster students' creativity and innovation in event design and execution.
• To prepare students for leadership roles in the events sector.

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Outline:

The program is structured over three years, with each year divided into two semesters. The course schedule includes a mix of lectures, seminars, workshops, and practical exercises. Students are required to complete 40 hours of work experience on events in both Year 1 and Year 2.

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Year 1:

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Semester 1:

• Academic Writing: This module aims to equip students with a range of academic writing competencies.
• Event Planning: This module focuses on event planning processes, bidding to host events, budgeting, venue selection and management, and site-inspections.
• Principles of Financial Accounting: This module provides an introduction to the concepts, principles, and practices of financial accounting.
• Principles of Management and Marketing: This module introduces the key concepts and theories of management and marketing.

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Semester 2:

• Business Decision Making and Applications: This module introduces learners to accounting tools and techniques that can aid management decision-making.
• Event Operations: This module focuses on event onsite documentation and management, evaluation, building the event team, corporate social responsibility, and new technologies in the event industry.
• Introduction to Food & Beverage Operations: This module provides learners with the knowledge, skills, and competencies to operate in a professional manner within a food and beverage environment.
• Web Design and Implementation: This module equips learners with the skills to plan, develop, and analyze an integrated digital presence for organizations in their industry.

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Year 2:

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Semester 1:

• Applied Event Planning: This module enables students to plan and design a live event, encouraging creativity and innovation.
• Event Design: This module develops the principles of design theory and creative techniques, focusing on designing the event space, creativity, and event theming.
• HRM Concepts: This module equips students with an understanding of the core concepts in HR management.
• Social Media and Mobile Applications: This module engages learners in the application of strategy and marketing to a social media and mobile app environment.

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Semester 2:

• Applied Event Operations: Students stage a full live event aimed at a specific target market.
• Event Production: This module focuses on the production management team and the production technologies used in hosting events.
• Global HRM Practice: This module provides students with a strong practical knowledge of human resource management as it operates globally.
• Marketing Communications Practice: This module engages learners in the importance of comprehending key communication concepts within a marketing context.
• Personal Development: This module supports the learner as they make the successful transition to a new learning environment.

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Year 3:

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Semester 1:

• Applied Law for the Tourism & Event Industry: This module provides the learner with a broad knowledge of the law relating to the tourism and event industry.
• Entrepreneurship Business Plan: This module introduces students to the entrepreneurial process and equips them with the skills to transform creative ideas into commercially viable businesses.
• Event Project Management: This module consolidates learners' knowledge from previous years and introduces event project management tools and processes.
• Integrated Marketing Comms: This module provides the learner with a clear insight into how the various tools and techniques within the field of marketing communications can be utilized in practice.

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Semester 2:

• Work Placement/Study Abroad: This module offers students the opportunity to apply their knowledge and skills in a new and relevant experiential setting.

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Assessment:

The program utilizes a variety of assessment methods, including:

• Assignments: Written assignments allow students to demonstrate their research, analytical, and critical thinking skills.
• Presentations: Oral presentations provide students with the opportunity to showcase their communication and presentation skills.
• Practical Projects: Practical projects allow students to apply their knowledge and skills in real-world settings.
• Portfolio Development: Students are encouraged to build a portfolio of their work, showcasing their skills and experience.

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Teaching:

The program employs a variety of teaching methods, including:

• Lectures: Lectures provide students with a foundation in key concepts and theories.
• Seminars: Seminars offer students the opportunity to engage in discussion and debate with their peers and faculty.
• Workshops: Workshops provide students with hands-on experience in specific skills and techniques.
• Guest Speakers: Guest speakers from the industry provide students with insights into real-world applications and challenges.
• Field Trips: Field trips allow students to experience the event management industry firsthand.

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Careers:

Graduates of the Business Studies with Event Management program are well-prepared for a variety of career opportunities in the event management industry, both in Ireland and abroad. Potential career paths include:

• Event Manager: Planning, coordinating, and executing events of all types.
• Event Coordinator: Assisting event managers with the planning and execution of events.
• Event Planner: Developing and implementing event plans, including budgeting, logistics, and marketing.
• Marketing and Communications Specialist: Promoting events and managing marketing campaigns.
• Public Relations Specialist: Building relationships with media and stakeholders.
• Project Manager: Managing event projects from start to finish.

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Other:

• The program includes a full semester of work placement or the option to study at one of TUS's partner universities across Europe.
• The program is very suited to students who have a keen interest in meeting people, organizing events, and working as part of a team.
• The program offers students the opportunity to travel and work in many different parts of the growing event management industry, including events within the sports, tourism, entertainment, hospitality, and corporate business sectors.
• TUS has an academic partnership with the Irish Hospitality Institute (IHI), offering students complimentary membership of the professional body.