BA (Hons) Retail Marketing with International Year Two

Program Overview

This three-year program combines preparation studies with an undergraduate degree in retail marketing, offering an integrated Confirmation of Acceptance for Studies (CAS). Students develop comprehensive knowledge in retail marketing principles, gain hands-on experience, and build strong industry connections. Graduates are highly sought after in the retail sector, with potential career paths in areas such as retail marketing management, brand management, and e-commerce. The program boasts small class sizes, accredited degrees, and a range of support services.

Program Outline

Degree Overview:

• Overview: This program combines preparation studies with an undergraduate degree in a single three-year study plan.
It offers an integrated Confirmation of Acceptance for Studies (CAS), allowing students to study on one visa for the entire program. This eliminates the need to return home to renew their visa after Year 1 and allows them to stay in the UK to work over the summer.
• Objectives: The program aims to provide students with a comprehensive understanding of retail marketing principles and practices, equipping them with the skills and knowledge necessary for successful careers in the retail industry.
• Description: The program covers a wide range of topics related to retail marketing, including consumer behavior, market research, product development, pricing strategies, promotion and advertising, distribution channels, and retail management.
Students will gain practical experience through hands-on learning opportunities, such as placements and industry projects.

Careers:

• Potential Career Paths: Graduates of this program are well-prepared for a variety of careers in the retail industry, including:
• Retail Marketing Manager
• Brand Manager
• Product Development Manager
• Market Research Analyst
• Sales and Marketing Executive
• E-commerce Manager
• Opportunities: The program provides students with opportunities to develop strong industry connections through placements and internships.
• Outcomes: Graduates of this program are highly sought after by employers in the retail sector.
They are equipped with the skills and knowledge necessary to succeed in a competitive and ever-evolving industry.

Other:

• Accreditation: Many degrees offered by the University of Stirling are accredited by professional bodies.
• Industry Links: The program has strong links with industry and local organizations, providing opportunities for hands-on learning through placements.
• Study Abroad: The program offers a study abroad option (A).
• Placement: The program offers a placement option (P).
• English Language Requirements: Students must have an IELTS score of 5.5 (with a minimum of 5.5 in all subskills) or equivalent.
• Alternative English Language Qualifications: A range of alternative English language qualifications to IELTS are accepted for entry.
• Progression: After successful completion of Year 1, students continue to Year 3 of their undergraduate degree.
• Class Size: The class size is 16.

Tuition fee£ 16,995.00 Accommodation£ 2,232.00 - 9,486.00 Enrolment fee£ 250.00 Textbooks£ 95.00 - 360.00 Lab fee (Compulsory-Course dependent)£ 500.00 Airport pick-up (Optional)£ 89.00 Social programme (Optional)£ 50.00 CAS charges (Compulsory-Course dependent)£ 25.00