Program Overview
The Master in Hotel Management from Universidad Europea de Valencia offers a 60 ECTS program that equips students with the skills for leadership roles in hotel management. Through a practical approach with case studies and simulations, the program covers areas such as operations, finance, marketing, and human resources. The program includes opportunities for networking and internships, and graduates are prepared for careers in various aspects of the hotel and tourism sector.
Program Outline
Degree Overview:
The Máster en Dirección Hotelera (Master in Hotel Management) offered by the Universidad Europea de Valencia is a university-level program designed to equip students with the necessary skills and competencies to assume leadership roles in hotel management. The program emphasizes a practical approach to learning, incorporating real-world case studies and simulations. It also incorporates the impact of digital transformation on the tourism and hospitality industry, covering topics like strategic marketing and the adoption of new technologies.
Outline:
The program is structured into five modules, each focusing on a specific area of hotel management:
- Module 1: Hotel Management: Market, Analysis Tools, and Planning (6 ECTS)
- Trends and analysis tools in the hotel sector (3 ECTS)
- New challenges and opportunities: sustainable tourism, tourism innovation, new customer trends, and new tourism products (3 ECTS)
- Module 2: Operations Management (18 ECTS)
- Accommodation operations management (9 ECTS)
- Food & Beverage Management (9 ECTS)
- Module 3: Financial Management, Administration, and Human Resources (18 ECTS)
- Financial Management (6 ECTS)
- Strategic Management (3 ECTS)
- Human Resources Management (3 ECTS)
- Quality and Customer Service (3 ECTS)
- Case Study (3 ECTS)
- Module 4: Marketing, Commercial Strategy, and New Technologies (12 ECTS)
- Strategic Hotel Marketing (9 ECTS)
- Commercial Strategy and New Technologies (3 ECTS)
- Module 5: Master's Thesis (6 ECTS)
Teaching:
The program emphasizes a practical approach to learning, incorporating real-world case studies and simulations.
Careers:
The program prepares graduates for leadership roles in the hotel and tourism sector. Potential career paths include:
- Department Management
- Consulting firms specializing in accommodation
- Marketing and revenue management services
- Food and beverage departments
- Operational departments of accommodation establishments
Other:
- The program is taught in Spanish.
- The program is offered in Valencia.
- The program is 9 months long.
- The program is 60 ECTS.
- The program is a "Título propio" (proprietary degree) issued by the Universidad Europea de Valencia.
- The program is offered by the Faculty of Social Sciences.
- The program includes opportunities for internships.
- The program has a collaboration with the Asociación Española de Directores de Hotel (AEDH), which provides access to exclusive events and networking opportunities in the tourism industry.
