Program Overview
The Curso en Marca Personal en el Deporte Profesional empowers individuals to develop a high-value personal brand in the sports industry. Through online modules, participants master business strategies, create brand value, and build a compelling brand narrative. The program prepares graduates for careers as personal brand consultants, sports agents, content creators, and more.
Program Outline
Degree Overview:
The Curso en Marca Personal en el Deporte Profesional is a program designed to help individuals develop their personal brand as high-value professionals in the sports industry. The program aims to equip participants with the skills and techniques necessary to build and manage their personal brand, including:
- Developing and constructing a personal brand: Participants will learn how to define their unique value proposition and communicate it effectively.
- Mastering business strategies: The program will cover key business principles and strategies relevant to personal branding.
- Creating value around their brand: Participants will learn how to build a strong brand identity and generate value through their personal brand.
- Planning and controlling brand development: The program will provide guidance on long-term brand management and strategic planning.
- Building credibility and defining their brand narrative: Participants will learn how to establish credibility and develop a compelling brand story.
- Positioning and communicating their brand: The program will cover strategies for positioning and communicating their brand effectively.
- Managing their community: Participants will learn how to build and engage with their online community.
- Networking and building relationships: The program will provide guidance on networking and developing strategic partnerships.
Outline:
The program is structured into four modules, each covering a specific aspect of personal branding in the sports industry:
- Module 2: Creación de valor y posicionamiento estratégico: This module delves into identifying and communicating a unique value proposition, as well as developing a strategic positioning for the personal brand.
Teaching:
- Methodology: The program is delivered entirely online, with all materials available from the start of the course.
- Faculty: The program is offered by the Escuela Universitaria Real Madrid Universidad Europea, a reputable institution known for its expertise in sports education.
- Unique Approaches: The program emphasizes a practical, multidisciplinary, and up-to-date approach to personal branding in the sports industry.
Careers:
The program prepares individuals for a variety of career paths in the sports industry, including:
- Consultor de Marca Personal Deportiva: Personal brand consultant specializing in the sports industry.
- Agente Deportivo: Sports agent representing athletes or other sports professionals.
- Coach de Marca Personal: Personal brand coach providing guidance and support to individuals in developing their personal brand.
- Desarrollador de Contenidos Deportivos: Content creator specializing in sports-related content.
Other:
- Program Duration: The program is 10 weeks long.
- Program Language: The program is taught in Spanish.
- Program Credits: The program is worth 6 ECTS credits.
- Program Title: Certificado en Marca Personal en la Industria Deportiva.
- Program Provider: Universidad Europea de Madrid.
- Program Delivery: Online.
- Program Availability: Continuous enrollment.
- Program Target Audience:
- Active athletes seeking to develop their personal brand and explore professional opportunities in sponsorship, brand collaborations, or team partnerships.
- Former athletes looking to build their personal brand outside of their athletic career.
- Sports professionals aiming to advance their careers and access new opportunities in the sports sector.
