Técnico Superior en Gestión de Ventas y Espacios Comerciales
Program Overview
The Técnico Superior en Gestión de Ventas y Espacios Comerciales is a vocational training program that equips students to become specialists in sales and commercial space management. Through a blended learning approach, students develop skills in market analysis, sales strategies, team management, and commercial space design. Graduates are prepared for careers in various sectors, including retail, marketing, and finance, with a strong emphasis on employability and industry-relevant knowledge.
Program Outline
Degree Overview:
The Técnico Superior en Gestión de Ventas y Espacios Comerciales is a vocational training program designed to equip students with the skills and knowledge necessary to become specialists in sales and commercial space management. The program focuses on developing students' abilities to analyze market data, conduct market research, and implement effective sales strategies. Students will learn to create marketing plans, manage sales teams, and design attractive commercial spaces.
Objectives:
The program aims to develop students' abilities in:
- Analyzing market data and competition
- Setting product prices
- Managing sales teams
- Designing commercial spaces
- Creating marketing plans
- Achieving sales goals
Description:
The program provides a comprehensive curriculum that covers a wide range of topics related to sales and commercial space management. Students will learn about:
- Sales techniques
- Negotiation strategies
- Market research
- Marketing strategies
- Commercial space design
- Visual merchandising
- Sales team management
- Customer service
Outline:
First Year:
- Module 1: English
- Module 2: Economic and Financial Management of the Company
- Module 3: Marketing Policies
- Module 4: Digital Marketing
- Module 5: Training and Career Guidance
- Module 6: Market Research
Second Year:
- Module 7: Storage Logistics
- Module 8: Procurement Logistics
- Module 9: Window Display and Commercial Space Design
- Module 10: Product and Promotion Management at the Point of Sale
- Module 11: Sales Team Organization
- Module 12: Sales and Negotiation Techniques
- Module 13: Sales and Commercial Space Management Project
- Module 14: Training in Work Centers
Teaching:
- Teaching Methods: The program utilizes a blended learning approach, combining online classes with in-person workshops.
- Faculty: The program is taught by experienced professionals and academics with expertise in sales, marketing, and commercial space management.
- Unique Approaches: The program incorporates experiential learning activities, such as case studies, simulations, and group projects, to provide students with practical experience.
Careers:
- Potential Career Paths: Graduates of the program can pursue careers in a variety of fields, including:
- Sales Manager
- Sales Representative
- Commercial Agent
- Merchandiser
- Visual Merchandiser
- Commercial Space Designer
- Point-of-Sale Promotions Manager
- Opportunities: The program prepares students for roles in both public and private sector organizations, including:
- Retail companies
- Marketing agencies
- Financial institutions
- Insurance companies
- Import/export companies
- Distribution companies
- Outcomes: Graduates of the program will be equipped with the skills and knowledge necessary to succeed in a competitive job market. They will be able to:
- Analyze market trends
- Develop effective sales strategies
- Manage sales teams
- Design and implement attractive commercial spaces
- Communicate effectively with customers
Other:
- Specialization in International Strategic Marketing: The program offers a specialization in International Strategic Marketing, which provides students with advanced knowledge and skills in:
- Market research
- International expansion planning
- International development
- Agile methodologies (Scrum, Kanban, Extreme Programming, Lean)
- Digital Badge: Upon completion of the specialization, students will receive a digital badge in Scrum and Kanban (advanced level) from the Centro Profesional de la Universidad Europea Online.
- Weekend Experience: Students have the opportunity to participate in optional weekend workshops at the Universidad Europea campus in Villaviciosa de Odón. These workshops provide students with hands-on experience in real-world settings, using cutting-edge technology and equipment.
- Networking Opportunities: The weekend workshops provide students with the opportunity to network with their peers and faculty members.
- Quality: The Universidad Europea has received a 5-star rating in teaching from QS Stars, an international quality rating system.
- Experience: The Centro Profesional de la Universidad Europea has been offering online vocational training programs for 10 years.
- Employability: 90% of graduates find employment within 18 months of completing the program.
- Plan Avanza: Graduates of the program can continue their education by enrolling in other vocational training programs or university degrees at the Universidad Europea, with the benefit of receiving discounts on tuition fees.
- Convalidations: Students with prior education or work experience can request a free and non-binding study of convalidations.
