Program Overview
The Postgrado de Experto Universitario en Emprendimiento is an online program designed to equip students with the skills to lead innovative and sustainable business initiatives. Through modules covering entrepreneurship fundamentals, impact entrepreneurship, and financing, students gain knowledge and practical experience to start and grow successful startups. The program emphasizes resilience and social responsibility, preparing graduates for careers in entrepreneurship, innovation, consulting, and other fields where they can drive positive impact.
Program Outline
The program emphasizes three fundamental pillars that every entrepreneur must master: the fundamentals of entrepreneurship, impact entrepreneurship, and entrepreneurship financing. These pillars are taught by experts in the field, including Javier Martín, Alberto Palacios, and Antonio Robles. Through case studies and applicable strategies, students will acquire knowledge from idea generation to the implementation and scaling of businesses.
Outline:
The program is structured into three modules, each worth 4 ECTS:
- Module 1: Fundamentals of Entrepreneurship (4 ECTS)
- Topic 1: Introduction to Entrepreneurship
- Definition of entrepreneurship
- Purpose generation
- Entrepreneurial mindset: characteristics and development
- Topic 2: Business Models and Strategic Planning
- Business model creation: Business Model Canvas
- Market strategies and competitive analysis
- Topic 3: Design Thinking and Creativity
- Principles of Design Thinking applied to entrepreneurship
- Rapid prototyping and validation of business ideas
- Topic 4: Digital Marketing and Sales for Entrepreneurs
- Digital marketing: SEO, SEM, social media
- Content strategies and personal branding
- Sales and negotiation: techniques and tools
- Module 2: Impact Entrepreneurship (4 ECTS)
- Topic 1: Fundamentals of Sustainable Entrepreneurship
- Sustainability in entrepreneurship: definition and principles
- B Corporations and sustainable corporations
- Technological innovations in sustainability
- Circular economy: principles and practical applications
- Topic 3: Market Strategies for Sustainable Enterprises
- Marketing and communication for sustainable enterprises
- Sustainability certifications and seals
- Topic 4: Sustainable Operations and Supply Chain
- Development of a Green Supply Chain
- Efficiency in Resource and Energy Use
- Module 3: Entrepreneurship Financing (4 ECTS)
- Topic 1: Fundamentals of Business Financing
- From idea to market: financing fundamentals for entrepreneurs
- Pitch and data room preparation, negotiation of terms, and business valuation
- Topic 3: Crowdfunding and Alternative Financing
- Crowdfunding: models, platforms, and successful campaign strategies
- Crowdfunding campaign structure
- Topic 4: Growth and Scalability Strategies
- Growth strategies for startups
- Exit strategies
Teaching:
The program is delivered 100% online, allowing students to study at their own pace. The program includes:
- Flexible Learning: Access to all content from day one, allowing students to organize their time and study when and where they want.
- Dynamic Content: Study with downloadable materials, explanatory videos, and practical exercises.
- Masterclasses with Experts: Attend live masterclasses with successful professionals and leading speakers.
- Personal Tutor: Receive personalized guidance and support from a tutor throughout the course.
Careers:
Graduates of the program are well-positioned to pursue a variety of career paths, including:
- Entrepreneurs in startups: The program equips students to identify market opportunities, develop viable business models, and manage startups from conception to launch and scaling.
- Entrepreneurship and Innovation Consultant: Graduates can offer their services as consultants, helping existing companies innovate and entrepreneurs refine their business ideas.
- Management of incubators and accelerators: Working in incubators and accelerators allows graduates to apply their knowledge to support other startups in their early stages, providing mentorship, access to funding, and valuable networks.
- Business development and strategy in corporations: Large companies are constantly seeking to innovate and adapt to changing market conditions.
- Research and teaching in entrepreneurship: For those with academic inclinations, teaching and research in the field of entrepreneurship offer an opportunity to delve deeper into theories, emerging business models, and innovative management practices, contributing to the existing body of knowledge and training future generations of entrepreneurs.
- Policy and economic development: Governments and international organizations need entrepreneurship experts to design, evaluate, and implement policies that promote business creation and local and regional economic development. This role involves working closely with the public and private sectors to create an environment conducive to entrepreneurship.
- Venture capital and finance: With a solid understanding of the entrepreneurial ecosystem and the ability to assess the potential success of new businesses, graduates can move into the venture capital sector, helping to finance and advise startups in their early stages.
Other:
The program emphasizes the importance of impact entrepreneurship, which focuses on creating initiatives that generate value beyond economic profit, impacting society and the environment. This approach emphasizes resilience, learning from mistakes, and perseverance, providing students with the tools to overcome adversity. It encourages students to lead projects that resonate with their passions, aligning their efforts with their values. By approaching entrepreneurship from this perspective, the program fosters a critical and entrepreneurial mindset, cultivating the ability to lead initiatives that promote significant and sustainable change. In essence, the program not only prepares students to achieve success in their personal and professional endeavors, but also prepares them to be agents of change in creating a more inclusive and responsible future.
