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Masters

Máster en Marketing Digital y Big Data

Universidad Europea
Valencia , Spain
Easy Apply
Students
Tuition Fee
Start Date
Medium of studying
On campus
Duration
10 months
Program Facts
About Program
About University
Admission Requirements
Ambassadors
Easy Apply
Program Facts
Program Details
Degree
Masters
Major
Digital Marketing | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
About Program

Program Overview

The Master in Digital Marketing and Big Data program equips students with the skills and knowledge to design global digital marketing strategies, analyze data using Analytics and data mining techniques, and prepare them for roles such as Digital Marketing Manager, SEO Specialist, or Data Analyst. The program emphasizes a practical approach, with real-world case studies and opportunities for professional internships. Graduates will gain the necessary skills to succeed in the digital marketing and data analysis field, leading to increased employability and career advancement.

Program Outline

Degree Overview:

The Master in Digital Marketing and Big Data is a university program designed to provide you with the skills and knowledge necessary to excel in the field of digital marketing and data analysis. This master's program offers a solid foundation for success in the new digital age.

Objectives:

The program aims to equip students with the skills and knowledge to:

  • Design a global digital marketing strategy.
  • Understand the latest trends in digital marketing.
  • Analyze data using tools like Analytics and data mining techniques.
  • Develop a comprehensive understanding of digital marketing strategies, including SEO, SEM, programmatic advertising, and social media.
  • Prepare students for professional roles such as Digital Marketing Manager, SEO/SEM Specialist, or Data Analyst.

Outline:

The Master in Digital Marketing and Big Data program is structured into six modules:

Module I: Marketing and Global Strategy

  • What is Marketing?
  • The Global Plan.
  • Value, benefit, and satisfaction.
  • Analyzing the company and the customer.
  • The market and differentiation.
  • Keys to strategic, tactical, and operational marketing.
  • Advertising Creativity.
  • Storytelling and Engagement.
  • The keys to new marketing: the fan effect and experiential marketing.

Module II: Digital Marketing

  • 360 Digital Strategy.
  • The evolution of the internet: The hype of the metaverse and Artificial Intelligence.
  • Chat GPT and other AI tools.
  • Keys to developing a digital strategy.
  • Internet positioning.
    • SEO and SEM.
  • Internet advertising.
    • New concepts. Programmatic advertising.
  • Inbound Marketing and lead generation.
  • Social Media Marketing.
    • Social Networks.
  • Facebook, Twitter, Instagram, and other social networks: Snapchat and Periscope.
  • Branded Content.
    • Content generation strategies and new journalism.
  • Online monitoring and reputation.
  • Personal Branding.
    • LinkedIn and blogs.
  • New digital media: Online video and interactive TV.
  • Mobile Marketing.
    • Apps.
  • The community manager and different digital profiles.
  • Legal aspects of the Internet.

Module III: Analytics and Big Data

  • Introduction to web analytics.
  • Google Analytics.
    • From origin to complete analysis.
  • Reputation and monitoring.
  • The big data concept.
    • Data mining. Analysis and databases.
  • Big data tools for analysis and commercial implementation.
  • CRM and ERP.
    • Know your customers and workflows.

Module IV: Online Marketing Tools and Workshops

  • Tourism Marketing: Positioning strategies.
    • Revenue and yield management. User reviews: social networks in the tourism sector.
  • Sports Marketing: Sports events on the Internet.
    • Club strategies for revenue generation. Athletes and their personal brand. Obtaining sponsorships for events and athletes. Research and case studies.
  • Marketing in the fashion world.
    • Influencer Marketing. How fashion brands use digital marketing strategies. Working with top experts, we will analyze strategies with top brands and prominent figures in the international scene.
  • Affiliation & Marketplaces.
    • How to sell through marketplaces, Amazon, AliExpress, eBay. Sometimes, selling through affiliation can be a great ally for your business. Discover how to do it with the best professionals in the sector.

Module V: Cross-cutting Skills

  • Communication skills.
  • Negotiation strategies.
  • Leadership.
  • Teamwork skills.
    • Attitudes, abilities, and tools.

Module VI: Differentiating Strategies

  • Tourism Marketing: Positioning strategies.
    • Revenue and yield management. User reviews: social networks in the tourism sector.
  • Health Marketing: Patient or customer?
    • Differentiating strategies for the new Internet patient. From cosmetic surgery to mass health consumption (orthodontics, ophthalmology...).
  • Sports Marketing: Sports events on the Internet.
    • Club strategies for revenue generation. Athletes and their personal brand. Obtaining sponsorships for events and athletes. Research and case studies.
  • SME Module.

Teaching:

  • Teaching Methods: The program emphasizes a practical approach, focusing on projects and the new technological and business reality.
  • Faculty: The faculty is composed of experts and executives of recognized prestige in the world of marketing, belonging to companies that are a benchmark in the sector.
  • Unique Approaches: The program includes real-world case studies, allowing students to work on a real case throughout the course, creating their own curriculum of achievements.

Careers:

  • Potential Career Paths: Upon completion of the program, graduates will be prepared for roles such as:
  • Digital Marketing Manager
  • SEO Specialist
  • Paid Media or SEM Specialist
  • Data Analyst
  • UX Expert
  • Web Analyst
  • Opportunities: The program provides opportunities for professional internships, allowing students to gain practical experience in a business environment and build a real network.
  • Outcomes: The program aims to develop the skills and knowledge necessary for success in the digital marketing and data analysis field, leading to increased employability and career advancement.

Other:

  • Google Adwords Partner: Students have the opportunity to complete the program by taking the exams for certification as a Google Adwords Partner.
  • Program Duration: The program lasts 10 months.
  • Program Location: Valencia, Spain.
  • Program Language: Spanish.
  • Program Credits: 60 ECTS.
  • Title Issued by: Universidad Europea de Valencia.
  • Program Type: Master's Degree.
  • Program Format: In-person.
  • Program Start Date: October 18, 2024.
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