Grado en Diseño Gráfico y Multimedia

Program Overview

The Graphic Design and Multimedia Degree at Universidad Europea de Madrid is a 4-year, 240 ECTS program that equips students with the skills and knowledge to succeed in the competitive fields of graphic design and multimedia. Through hands-on learning, students develop proficiency in digital tools and industry-specific techniques, preparing them for diverse careers, including UX design, illustration, web design, advertising, and more. The program emphasizes critical thinking, teamwork, and communication, ensuring graduates are well-rounded professionals.

Program Outline

Degree Overview:

The Grado en Diseño Gráfico y Multimedia (Graphic Design and Multimedia Degree) is a four-year, 240 ECTS program offered by the Universidad Europea de Madrid. It aims to train students to become essential professionals in business environments and leaders in creative fields. The program focuses on equipping students with the skills and knowledge necessary to excel in the competitive world of graphic design and multimedia.

Outline:

The program is structured into four years, with a total of 240 ECTS credits. The curriculum is designed to provide a comprehensive understanding of graphic design and multimedia, covering both traditional and digital techniques.

Year 1:

• Dibujo, Análisis y Representación (Drawing, Analysis, and Representation): 6 ECTS, Basic, Spanish
• Fotografía e Imagen Digital (Photography and Digital Image): 6 ECTS, Basic, Spanish
• Ser Diseñador (Being a Designer): 6 ECTS, Obligatory, Spanish
• Recursos Básicos (Basic Resources): 6 ECTS, Basic, Spanish
• Ética y Eficacia Profesional (Ethics and Professional Effectiveness): 6 ECTS, Basic, Spanish
• Taller Bidimensional (Two-Dimensional Workshop): 6 ECTS, Basic, Spanish
• Taller de Narrativas (Narrative Workshop): 6 ECTS, Obligatory, Spanish
• Ilustración (Illustration): 6 ECTS, Obligatory, Spanish
• Sistemas de Representación Geométrica (Geometric Representation Systems): 6 ECTS, Basic, Spanish
• Historia del Arte, Diseño y Arquitectura Contemporáneos (History of Art, Design, and Contemporary Architecture): 6 ECTS, Basic, Spanish

Year 2:

• Teoria e Historia del Diseño Gráfico (Theory and History of Graphic Design): 6 ECTS, Basic, Spanish
• Teoría de los Medios Audiovisuales e Interactivos (Theory of Audiovisual and Interactive Media): 6 ECTS, Basic, Spanish
• Imagen (Image): 6 ECTS, Obligatory, Spanish
• Recursos Editoriales (Editorial Resources): 6 ECTS, Obligatory, Spanish
• Influencia e Impacto Relacional (Influence and Relational Impact): 6 ECTS, Obligatory, Spanish
• Tipografía (Typography): 6 ECTS, Basic, Spanish
• Taller de Diseño para la Economía Circular (Workshop on Design for the Circular Economy): 6 ECTS, Obligatory, Spanish
• Recursos Digitales (Digital Resources): 6 ECTS, Obligatory, Spanish
• Experiencia de Usuario (User Experience): 6 ECTS, Obligatory, Spanish

Year 3:

• Packaging desde el Diseño Gráfico (Packaging from Graphic Design): 6 ECTS, Obligatory, Spanish
• Tecnología de Diseño Gráfico: Offline (Graphic Design Technology: Offline): 6 ECTS, Obligatory, Spanish
• Proyectos de Diseño Gráfico: Offline (Graphic Design Projects: Offline): 6 ECTS, Obligatory, Spanish
• Recursos Avanzados (Advanced Resources): 6 ECTS, Obligatory, Spanish
• Técnicas de Creatividad (Creativity Techniques): 6 ECTS, Obligatory, Spanish
• Branding (Branding): 6 ECTS, Obligatory, Spanish
• Tecnología de Diseño para Internet (Design Technology for the Internet): 6 ECTS, Obligatory, Spanish
• Proyectos de Diseño para Internet (Design Projects for the Internet): 6 ECTS, Obligatory, Spanish
• Producción Gráfica y Multimedia Aplicada al Diseño Eventos (Graphic and Multimedia Production Applied to Event Design): 6 ECTS, Obligatory, Spanish
• Taller de Identidad Corporativa y Señalética (Workshop on Corporate Identity and Signage): 6 ECTS, Obligatory, Spanish

Year 4:

• Taller Future Design: Innovación, Estrategia (Future Design Workshop: Innovation, Strategy): 6 ECTS, Obligatory, Spanish
• Comunicación y Marketing (Communication and Marketing): 6 ECTS, Obligatory, Spanish
• Gestión y Legislación del Diseño Gráfico y Multimedia (Management and Legislation of Graphic Design and Multimedia): 6 ECTS, Obligatory, Spanish
• Contextualización (Contextualization): 6 ECTS, Obligatory, Spanish
• Liderazgo Emprendedor (Entrepreneurial Leadership): 6 ECTS, Obligatory, Spanish
• Redes Sociales (Social Networks): 6 ECTS, Obligatory, Spanish
• Autopromoción y Publicidad (Self-Promotion and Advertising): 6 ECTS, Obligatory, Spanish
• Prácticas Profesionales (Professional Practices): 6 ECTS, Obligatory, Spanish
• Trabajo Fin de Grado (Final Degree Project): 12 ECTS, Obligatory, Spanish

Teaching:

• The program emphasizes hands-on learning through workshops and projects.
• Students have access to state-of-the-art facilities, including:
• Creative Campus: 5,000 square meters in the center of Madrid with cutting-edge facilities.
• El Atrio: A space for students, professors, and professionals to engage in exhibitions, presentations, performances, master classes, and screenings.
• Tech Factory: A professional studio on campus with professional licenses on powerful computers for high-quality projects.
• XR Lab: Equipped with motion capture suits for experimenting with virtual and augmented reality.
• Wacom classrooms, a chroma key studio, editing studios, production rooms with professional cameras, a digital fabrication lab (FABLab), and a design innovation workshop.
• The program features innovative subjects and workshops, such as:
• Future Design Workshop: Strategic innovation, narrative workshop, technology for multimedia production, design for the circular economy workshop, user experience, and social media.
• The program is taught by a team of experienced and qualified faculty members, including:
• Pilar Terrón: Coordinator of the area and teacher in the degree, who provides insights into the world of design.
• Francisco José Domouso de Alba: Professor of Architectural Constructions and Deputy Director of the School of Architecture, Design, Animation, and Video Games at the Universidad Europea.
• Adolfo Jordan Ramos: Doctor in Architecture, specializing in Integrated Project Management.
• Felipe Asenjo Alvarez: Doctor Architect, Architect, and Building Engineer.
• Francisco Javier Aviles Montes: Architect, entrepreneur, and university professor.
• Alejandro Castillo Godoy: Designer, leading rrebrand strategic design, a strategic design consultancy.
• Jorge Cerda Ingles Macià: Architect, co-founder of WEA Arquitectos.
• Enrique Corrales Crespo: Doctor in Fine Arts, member of the Zaunka cultural research collective.
• Albert Cullere Tomas: Consultant, graphic designer, and visual communicator.
• Aránzazu De la Peña González: Architect, academic coordinator of the Design and Graphic Design and Multimedia degrees.
• Beatriz De la Puerta Gancedo: Doctor in Architecture, specializing in contemporary art and architecture.
• Abelardo Gil Fournier Martinez: Artist and researcher.
• Kenneth Gomez: Industrial designer, teacher at the UEM and the Instituto Europeo di Design.
• Francisco Javier González González: Doctor Architect, Urbanist, professor of urbanism and sustainable design.
• Sara Gutierrez Dewar: Visual artist, doctor, recipient of prestigious scholarships.
• Jiménez Garcinuño, Lourdes: Architect, entrepreneur, university professor, and researcher.
• Miguel Luengo Angulo: Architect, doctor, professor of History of Architecture and Urbanism.
• Angela Monje Pascual: Doctor in Architecture, specializing in work organization and environments.
• Ruben Morales Gonzalez: Graduate in Fine Arts, specializing in still image, history of photography, and conservation of photochemical heritage.
• Yera Moreno Sainz Ezquerra: Visual artist, teacher, and researcher.
• Susana Moreno Soriano: Architect, doctor, researcher, and professor.
• Gabriel Pais Sanchez-Malingre: Graduate in Music Creation and Audiovisual Communication, professor at the Universidad Europea.
• Vicente Pérez Mora: Architect, professor at the Universidad Europea.
• José Enrique Pérez Palomo: Graduate in Fine Arts, professional illustrator.
• Esther Ana Pizarro Juanas: Graduate in Fine Arts, doctor, recipient of scholarships and awards.
• Mateus Porto Schettino: Architect, doctor in Urbanism, professor of urbanism.
• Diego Fernando Rivero Maffei: Industrial designer, founder of Trem Diseño Industrial.
• Paloma Rodera Martinez: Doctor in Microsociology, Master in Theater and Performing Arts, and graduate in Fine Arts.
• Celina Roig Rambla: Graduate in Fine Arts, specializing in Design.
• Miguel Trigo Moran: Graduate in Graphic Design and Multimedia Art, MA in Media & Information Design, and PhD candidate.
• Marre Moerel: Fashion designer, sculptor, and furniture designer.

Careers:

• The program prepares students for a wide range of careers in the graphic design and multimedia industry, including:
• Corporate identity designer
• Editorial designer
• Multimedia and interaction designer
• Illustrator
• Packaging designer
• Web and digital services designer
• Graphic and communications designer for spaces
• Research and teaching
• UX designer
• Advertising agencies

Other:

• The program emphasizes the importance of digital tools, including Photoshop, Illustrator, After-Effects, InDesign, Dreamweaver, Adobe Xd, Mural, Miro, Canvas, and Google Docs.
• The program encourages students to develop critical thinking, teamwork, and communication skills.
• The program is designed to prepare students for the challenges of the future in the graphic design and multimedia industry.
• The program is offered in both presencial (in-person) and online modalities.
• The program has a high level of student satisfaction, with a rating of 4/5.
• The program has a high level of faculty satisfaction, with a rating of 3.5/5.
• The program has a high level of student satisfaction with the faculty, with a rating of 4.2/5.
• The program has a high level of administrative staff satisfaction with the faculty/school, with a rating of 3.9/5.