| Program start date | Application deadline |
| 2024-10-18 | - |
| 2024-04-28 | - |
Program Overview
The Máster Universitario en Marketing equips students with advanced knowledge and skills in marketing, communication, and consumer behavior. Through a comprehensive curriculum, students develop the ability to create and execute effective marketing plans, analyze data, and lead teams in various industry sectors. The program includes practical internships, industry insights from professionals, and a focus on emerging technologies such as Generative AI and neuromarketing.
Program Outline
Degree Overview:
The Máster Universitario en Marketing is a comprehensive program designed to equip students with the knowledge, skills, and abilities necessary to excel in the field of marketing. The program aims to develop competent marketing professionals capable of assuming leadership roles in various marketing functions, including communication, advertising, consumer behavior, and market research.
Objectives:
- Develop advanced knowledge of marketing and communication concepts: Students will gain a deep understanding of the latest marketing and communication strategies, tools, and technologies.
- Master the design and implementation of comprehensive marketing plans: Students will learn to create and execute effective marketing plans that align with company goals and competitive strategies.
- Analyze data and identify market opportunities: Students will develop data analysis skills to identify market trends, consumer behavior patterns, and potential business opportunities.
- Develop effective communication skills: Students will learn to communicate marketing strategies and insights clearly and persuasively to various audiences.
- Cultivate leadership and entrepreneurial skills: Students will gain the skills and confidence to lead marketing teams and pursue entrepreneurial ventures.
Outline:
Structure:
- The program is delivered in Spanish and English.
- It is offered in both online and on-campus formats.
- The program consists of 10 modules, totaling 60 ECTS credits.
- The program duration is 9 months.
- The program is delivered in Alcobendas, Madrid.
- The program is officially recognized by the Universidad Europea de Madrid.
Course Schedule:
- Presencial (Spanish): Starts on October 18, 2024.
- Presencial (English): Starts on October 18, 2024.
- Online: Starts on October 28, 2024.
Modules:
Module 1: Marketing estratégico (6 ECTS)
- This module explores the fundamentals of market development and its environment.
- It covers market research, information sources, and decision-making techniques.
- Students will learn to analyze data, select appropriate research methods, and evaluate the validity of sources.
- The module also covers strategic planning, market segmentation, omnichannel marketing, campaign automation, and customer journey design.
Module 2: Neuromarketing y comportamiento del consumidor (6 ECTS)
- This module examines the influence of emotions, motivations, and expectations on consumer decisions.
- It introduces the concept of neuromarketing, which combines psychology, medicine, and technology to study brain responses to stimuli.
- Students will learn about neuromarketing techniques, neurology, neuropsychology, and social and applied marketing.
- The module covers market research, neuromarketing fundamentals, consumer behavior analysis, and the application of technology to consumer behavior studies.
Module 3: Plan de marketing (6 ECTS)
- This module focuses on developing a comprehensive marketing plan.
- Students will learn to analyze competitors, segment markets, assess market potential, and identify environmental trends.
- The module covers various marketing strategies, including sales, advertising, promotion, pricing, product, and communication strategies.
Module 4: Dirección comercial y técnicas de venta (6 ECTS)
- This module prepares students for commercial leadership roles.
- It covers topics such as quality, organizational efficiency, and strategic sales planning.
- Students will learn about customer service, sales team management, negotiation techniques, and persuasion strategies.
Module 5: Marketing operativo (6 ECTS)
- This module builds upon the concepts introduced in Module 1, Marketing estratégico.
- Students will learn to apply marketing tools to influence the market.
- The module covers direct marketing, retail marketing, promotional marketing, attraction marketing, and reputational marketing.
Module 6: Marketing digital y comercio electrónico (6 ECTS)
- This module explores the impact of digital media and emerging technologies on marketing strategies and value creation.
- It focuses on the interaction between businesses and customers in the omnichannel environment.
- Students will learn about social media marketing, web content management, search engine optimization, mobile marketing, and e-commerce.
- This module delves into brand building and reputation management.
- Students will learn about brand building strategies based on consumer behavior, competitive landscape, and available resources.
- The module covers personal branding, brand management, internal communication, persuasive communication, creative processes, and naming.
Module 8: Comunicación integral II (6 ECTS)
- This module examines the communication structure within organizations, including internal and external communication, press offices, communication agencies, protocol fundamentals, institutional relations, and event planning.
- Students will learn about reputation management and building trust with audiences.
- The module covers social media concepts, social media management, and online reputation management.
Module 9: Prácticas profesionales (6 ECTS)
- This module provides students with practical experience in a real-world setting.
- Students will apply their knowledge and skills to solve real-world marketing problems.
- The module aims to develop professional skills and prepare students for the workplace.
Module 10: Trabajo Fin de Máster (6 ECTS)
- Students will complete a comprehensive marketing project that demonstrates their acquired skills and knowledge.
Teaching:
- Teaching Methods: The program utilizes a "Learning by Doing" approach, incorporating active methodologies and design thinking.
- Faculty: The program features a faculty composed of 73% doctors, with over 10 years of experience in the marketing field.
- Unique Approaches: The program includes workshops and masterclasses led by industry professionals, providing students with real-world insights and practical skills.
Careers:
- Potential Career Paths: Graduates of the Máster Universitario en Marketing are well-prepared for leadership roles in various marketing functions, including:
- Marketing Director
- Brand Marketing Manager
- Product Marketing Manager
- Trade Marketing Specialist
- Advertising Director
- Commercial Strategy Director
- Marketing Consultant
- Neuromarketing and Consumer Behavior Specialist
- Market Intelligence Specialist
- Business Intelligence Specialist
- Researchers and Professors in Marketing and Communication
- Opportunities: The program provides students with the skills and knowledge to work in various industries, including:
- Advertising agencies
- Marketing agencies
- Media companies
- E-commerce businesses
- Technology companies
- Consulting firms
- Startups
- Outcomes: Graduates of the program are highly sought after by employers and are well-equipped to succeed in the competitive marketing landscape.
Other:
- Program Highlights:
- 150 hours of internships in leading companies.
- 90% employability rate within 18 months of graduation.
- The program includes training in Generative AI applied to marketing.
- The program features workshops on e-commerce, neuromarketing, market research, and branded content.
- Students will learn to use professional tools such as Adobe, Google, Meta, Power BI, Tableau, Majestic SEO, Hubspot, Lean Canvas, and eye tracking technology.
Universidad Europea: A Comprehensive Overview
Overview:
Universidad Europea is a private university in Spain offering a wide range of academic programs, including undergraduate, postgraduate, doctorate, and technical degrees. It boasts a strong focus on practical learning, internationalization, and employability. The university has six campuses located in Madrid, Valencia, Alicante, and Canarias, as well as online programs for flexible learning.
Services Offered:
Universidad Europea provides a comprehensive range of services to its students, including:
Academic Support:
Educational counselling, internships, careers service, diplomas and certificates, management services, and financial information.Campus Life:
Active student clubs and associations, volunteering opportunities, and a vibrant campus experience.Internationalization:
Study abroad programs, international mobility opportunities, and tailor-made programs for international students.Research:
Extensive research opportunities, including collaborations with leading institutions and industry partners.Facilities:
Modern libraries, state-of-the-art classrooms, and specialized laboratories.Student Life and Campus Experience:
Students at Universidad Europea can expect a dynamic and engaging campus experience. The university fosters a strong sense of community with numerous student clubs and associations, providing opportunities for social interaction, extracurricular activities, and personal development. The university also encourages volunteering, promoting social responsibility and engagement.
Key Reasons to Study There:
Practical Learning:
Universidad Europea emphasizes a "learning by doing" approach, incorporating real-world projects, internships, and industry collaborations into its curriculum.Internationalization:
The university offers a diverse and international learning environment with a significant number of international students and faculty.Employability:
Universidad Europea boasts a high employability rate, with graduates finding employment within 18 months of graduation.Campus Locations:
The university's six campuses provide students with a choice of locations across Spain, offering diverse cultural experiences and opportunities.Online Programs:
The university's online programs provide flexibility and accessibility for students who prefer distance learning.Academic Programs:
Universidad Europea offers a wide range of academic programs across various disciplines, including:
Undergraduate Programs:
Degrees in Animation, Architecture, Biomedicine and Health, Business and Technology, Communication and Marketing, Criminology, Design, Fashion, Education, Engineering, Games Design, International Relations, Languages and Translation, Law, Sciences, Sports, and Tourism.Postgraduate Programs:
Master's degrees in various fields, including Business Administration, Big Data Analytics, Sustainability, Project Management, Construction Management, Sports Management, Esports Management, Sports Psychology, and Sports Nutrition.Doctorate and PhD Programs:
Programs in Biomedicine and Health, Engineering, and Sports.Higher-Level Technical Degrees:
Programs in Biomedicine and Health, Business and Technology, Communication and Marketing, Education, Engineering, and Gaming and Animation.Other:
Universidad Europea has a strong reputation for its commitment to quality education and innovation. The university is recognized by various rankings as one of the best private universities in Spain. It also has a strong partnership with Real Madrid Graduate School, offering specialized programs in sports management and communication.
Entry Requirements:
- For EU home students:
- Hold a Spanish university degree or an equivalent degree from another country in the European Higher Education Area.
- Meet the legal requirements as stipulated in Royal Decree 861/2010.
- For international overseas students outside the EU:
- Hold a university degree from a higher education institution in a country outside the European Higher Education Area.
- The degree must be equivalent to a Spanish university degree and must grant access to Master's level studies in the country of origin.
- Meet the legal requirements as stipulated in Royal Decree 861/2010.
Language Proficiency Requirements:
- For students whose native language is not Spanish or English:
- Must have a B2 level of proficiency in the language of instruction (Spanish or English) according to the Common European Framework of Reference for Languages (CEFR).
- Must provide proof of language proficiency through a recognized language test, such as the DELE (Diploma de Español como Lengua Extranjera) for Spanish or the IELTS or TOEFL for English.
Note:
Students who are not graduates in Marketing and Advertising, professionals in the field of Marketing with at least 1 year of experience, graduates in other areas with professional interests in the field of business and communication, other graduates from other degrees who lack knowledge related to the contents of the Master, or in their case of relevant accredited experience, will be required to take the complementary training course in the subject Introduction to Marketing, from the Degree in Marketing (6 ECTS).
