| Program start date | Application deadline |
| 2024-10-18 | - |
| 2024-10-28 | - |
Program Overview
The Master in Business Analytics from Universidad Europea de Valencia empowers students with the skills to transform data into strategic knowledge. Through a highly practical approach, the program covers essential tools and technologies for data management, analysis, and visualization. Graduates develop expertise in machine learning, artificial intelligence, and statistical techniques, preparing them for leadership roles in the data-driven era.
Program Outline
Degree Overview:
The Master in Business Analytics is a university program designed to provide students with a solid understanding of how data can be transformed into strategic knowledge, which is an essential competitive advantage in today's business world. The program, offered at the Universidad Europea de Valencia, emphasizes a highly practical approach. Students will not only delve into the strategic value of data in business operations but also master fundamental tools and technologies for managing large volumes of data, such as Apache, Hadoop, and Apache Spark. They will also develop skills in programming languages like Python and R, learning how to apply them in statistical analysis and machine learning techniques, which are essential for uncovering data patterns and identifying trends. The highlight of the program is the opportunity to apply these skills in real-world cases spanning various business sectors. Upon completion of the Master in Business Analytics, graduates will be prepared to lead in the data-driven era.
Outline:
The Master in Business Analytics program is structured into eleven modules, covering a comprehensive range of topics related to data analysis and its application in business decision-making. This module introduces the role of data in organizations, its lifecycle, and governance. It covers topics such as:
- Data and its analytics
- Data-driven companies
- Data challenges
- Data lifecycle
- Data governance
- New data-related business roles
Module II - Big Data: Sources, Acquisition, and Massive Data Management (4 ECTS):
This module explores the role of Big Data in organizations and its contribution to their business positioning. It covers topics such as:
- Apache Hadoop and its ecosystem
- Apache Spark
- Apache Hive
- Stream Computing
Module III - Technological Foundations in Data Science (11 ECTS):
This module provides a foundation in the technological aspects of Business Analytics. It covers topics such as:
- SQL
- Python
- R
- SAS
- Trends (3 ECTS): This module examines the regulatory and legal framework for the proper development of Business Analytics. It covers topics such as:
- The legal and ethical dimensions of Big Data and Data Analytics
- Data protection under GDPR
- Data quality
Module V - Statistics and Machine Learning (4 ECTS):
It covers topics such as:
- BI and data visualization tools
- Geolocation in R It covers topics such as:
- Digital Analytics and Tag Manager
- SEO analytics and business decision-making
- Social media as a source of information
- Paid Media: key business indicators This module introduces analytical techniques for decision-making in Business Analytics. It covers topics such as:
- Statistics
- Artificial Intelligence and Cognitive Computing
- Machine Learning
- Deep Learning
Practical Vision (8 ECTS): This module explores the application of Business Analytics projects in different sectors, focusing on the unique challenges and opportunities of each. It covers topics such as:
- Business Analytics applied to Finance and Risk
- Business Analytics applied to CRM (Salesforce)
- Business Analytics applied to Insurance
- Business Analytics applied to Cybersecurity
Module X - Decision-Making in Business Analytics (3 ECTS):
This module examines the deployment and execution of a complete Business Analytics project, focusing on applied methodologies. It covers topics such as:
- Business Analytics project management
- Behavioral Economics and Business Analytics
- Agile Methodologies
Module XI: Master's Thesis (4 ECTS):
This module involves the development and completion of a Master's thesis, allowing students to apply their knowledge and skills to a specific research question or project.
Teaching:
The program utilizes a Learning by Doing methodology, emphasizing experiential learning. Students will work on real-world cases from prestigious multinational companies, using analytical tools such as SQL, Spark, Python, and Tableau. They will put analytical techniques into practice through:
- Machine learning
- Artificial Intelligence
- Deep Learning
- Cognitive computing and geolocation
Careers:
Graduates of the Master in Business Analytics will be prepared for a variety of roles in different sectors, including:
- Chief Data Officer (CDO)
- Big Data Consultant
- Digital Transformation Expert
- Project Management for Data Analytics
- Business Development Expert
- Strategy and Digital Business Consultant
- Digital Analytics Consultant
Other:
The program has a 90% employability rate. 65% of organizations plan to increase their investment in technology and hiring of data analysis professionals. 58% of companies have already hired a Chief Data Officer, and 23% are considering creating the position.
Universidad Europea: A Comprehensive Overview
Overview:
Universidad Europea is a private university in Spain offering a wide range of academic programs, including undergraduate, postgraduate, doctorate, and technical degrees. It boasts a strong focus on practical learning, internationalization, and employability. The university has six campuses located in Madrid, Valencia, Alicante, and Canarias, as well as online programs for flexible learning.
Services Offered:
Universidad Europea provides a comprehensive range of services to its students, including:
Academic Support:
Educational counselling, internships, careers service, diplomas and certificates, management services, and financial information.Campus Life:
Active student clubs and associations, volunteering opportunities, and a vibrant campus experience.Internationalization:
Study abroad programs, international mobility opportunities, and tailor-made programs for international students.Research:
Extensive research opportunities, including collaborations with leading institutions and industry partners.Facilities:
Modern libraries, state-of-the-art classrooms, and specialized laboratories.Student Life and Campus Experience:
Students at Universidad Europea can expect a dynamic and engaging campus experience. The university fosters a strong sense of community with numerous student clubs and associations, providing opportunities for social interaction, extracurricular activities, and personal development. The university also encourages volunteering, promoting social responsibility and engagement.
Key Reasons to Study There:
Practical Learning:
Universidad Europea emphasizes a "learning by doing" approach, incorporating real-world projects, internships, and industry collaborations into its curriculum.Internationalization:
The university offers a diverse and international learning environment with a significant number of international students and faculty.Employability:
Universidad Europea boasts a high employability rate, with graduates finding employment within 18 months of graduation.Campus Locations:
The university's six campuses provide students with a choice of locations across Spain, offering diverse cultural experiences and opportunities.Online Programs:
The university's online programs provide flexibility and accessibility for students who prefer distance learning.Academic Programs:
Universidad Europea offers a wide range of academic programs across various disciplines, including:
Undergraduate Programs:
Degrees in Animation, Architecture, Biomedicine and Health, Business and Technology, Communication and Marketing, Criminology, Design, Fashion, Education, Engineering, Games Design, International Relations, Languages and Translation, Law, Sciences, Sports, and Tourism.Postgraduate Programs:
Master's degrees in various fields, including Business Administration, Big Data Analytics, Sustainability, Project Management, Construction Management, Sports Management, Esports Management, Sports Psychology, and Sports Nutrition.Doctorate and PhD Programs:
Programs in Biomedicine and Health, Engineering, and Sports.Higher-Level Technical Degrees:
Programs in Biomedicine and Health, Business and Technology, Communication and Marketing, Education, Engineering, and Gaming and Animation.Other:
Universidad Europea has a strong reputation for its commitment to quality education and innovation. The university is recognized by various rankings as one of the best private universities in Spain. It also has a strong partnership with Real Madrid Graduate School, offering specialized programs in sports management and communication.
