Grado en Publicidad

Program Overview

---

The Grado en Publicidad at Universidad Europea is a four-year program that prepares students for careers in advertising, marketing, and communication. The program emphasizes practical application of knowledge and collaboration with industry professionals. Graduates are equipped with the skills and knowledge to work in various areas of advertising, commercial, and corporate communication, including account management, strategic planning, content creation, and art direction. The program offers specializations in Creativity and Strategy, and includes mandatory internships in leading advertising agencies and companies.

Program Outline

---

Grado en Publicidad Madrid | Universidad Europea

---

Degree Overview:

The Grado en Publicidad (Advertising Degree) is a four-year official degree program designed to train professionals to provide original and imaginative solutions for brands. The program aims to equip students with the knowledge and skills to work in various areas within the field of advertising, commercial, and corporate communication. The program's objectives include:

• Developing students' strategic and creative abilities.
• Equipping students with the skills to research and define strategic objectives for advertisers.
• Providing students with the knowledge and skills to work in different areas of advertising, commercial, and corporate communication.

---

Outline:

The program is structured into four years, with a focus on both general and specialized knowledge. Students can choose between two specializations: Creatividad (Creativity) and Estrategia (Strategy).

---

Year 1:

• Teoría de la Comunicación (Theory of Communication): 6 ECTS, Basic, Spanish
• Historia de la publicidad (History of Advertising): 3 ECTS, Compulsory, Spanish
• Ecosistema publicitario (Advertising Ecosystem): 3 ECTS, Compulsory, Spanish
• Retórica y oratoria (Rhetoric and Oratory): 6 ECTS, Compulsory, Spanish
• Pensamiento creativo (Creative Thinking): 6 ECTS, Basic, Spanish
• Comunicación Persuasiva (Persuasive Communication): 6 ECTS, Basic, Spanish
• Fundamentos de marketing (Fundamentals of Marketing): 6 ECTS, Basic, Spanish
• Comunicación corporativa (Corporate Communication): 6 ECTS, Basic, Spanish
• Edición y diseño gráfico (Editing and Graphic Design): 6 ECTS, Compulsory, Spanish
• Tecnología Audiovisual (Audiovisual Technology): 6 ECTS, Compulsory, Spanish
• Fotografía y artes visuales (Photography and Visual Arts): 6 ECTS, Compulsory, Spanish

---

Year 2:

• Procesos de trabajo en agencias de publicidad (Work Processes in Advertising Agencies): 6 ECTS, Basic, Spanish
• Psicosociología del consumidor (Consumer Psychosocial): 6 ECTS, Compulsory, Spanish
• Legislación Profesional (Professional Legislation): 3 ECTS, Compulsory, Spanish
• Medios, soportes y formatos (Media, Supports, and Formats): 6 ECTS, Basic, Spanish
• Edición y diseño gráfico 2 (Editing and Graphic Design 2): 6 ECTS, Compulsory, Spanish
• Edición de vídeo (Video Editing): 3 ECTS, Compulsory, Spanish
• Storytelling (narrativa trasmedia) (Storytelling (Transmedia Narrative)): 6 ECTS, Basic, Spanish
• Nuevas tendencias artísticas en publicidad (New Artistic Trends in Advertising): 6 ECTS, Compulsory, Spanish
• Estrategia de marca (Brand Strategy): 6 ECTS, Basic, Spanish
• Estrategia Publicitaria (Advertising Strategy): 6 ECTS, Basic, Spanish
• Ética y eficacia profesional (Ethics and Professional Effectiveness): 6 ECTS, Compulsory, Spanish

---

Year 3:

• Métodos de investigación social (Methods of Social Research): 3 ECTS, Compulsory, Spanish
• Influencia e impacto relacional (Influence and Relational Impact): 6 ECTS, Compulsory, Spanish

---

Year 3 (Mención en Creatividad Publicitaria - Advertising Creativity Specialization):

• Diseño y programación on-line (Online Design and Programming): 6 ECTS, Optional, Spanish
• Edición de vídeo 2 (Video Editing 2): 6 ECTS, Optional, Spanish
• Producción publicitaria (digital, audiovisual, gráfica) (Advertising Production (Digital, Audiovisual, Graphic)): 6 ECTS, Optional, Spanish
• Neurocreatividad (Neurocreativity): 3 ECTS, Optional, Spanish
• Identidad visual corporativa (Corporate Visual Identity): 6 ECTS, Optional, Spanish
• Copy (Copywriting): 6 ECTS, Optional, Spanish
• Dirección de Arte (Art Direction): 6 ECTS, Optional, Spanish
• Laboratorio de creatividad (Creativity Lab): 6 ECTS, Optional, Spanish
• Innovación y emprendimiento (Innovation and Entrepreneurship): 6 ECTS, Optional, Spanish

---

Year 3 (Mención en Estrategia Publicitaria - Advertising Strategy Specialization):

• Neuromarketing (Neuromarketing): 6 ECTS, Optional, Spanish
• Marketing Digital (Digital Marketing): 6 ECTS, Optional, Spanish
• Dirección de Comunicación (Communication Management): 6 ECTS, Optional, Spanish
• Eventos y patrocinios (Events and Sponsorships): 3 ECTS, Optional, Spanish
• Big data y procesamiento de datos (Big Data and Data Processing): 6 ECTS, Optional, Spanish
• Planificación de medios (Media Planning): 6 ECTS, Optional, Spanish
• Dirección de Cuentas (Account Management): 6 ECTS, Optional, Spanish

---

Year 4:

• Liderazgo emprendedor (Entrepreneurial Leadership): 6 ECTS, Compulsory, Spanish
• Trabajo Fin de Grado (Final Degree Project): 9 ECTS, Compulsory, Spanish
• Prácticas externas (External Internships): 6 ECTS, Compulsory, Spanish
• Actividades Universitarias (University Activities): 6 ECTS, Optional, Spanish

---

Year 4 (Mención en Creatividad Publicitaria - Advertising Creativity Specialization):

• Fotografía publicitaria (Advertising Photography): 6 ECTS, Optional, Spanish
• Diseño de usabilidad (UX) (Usability Design (UX)): 6 ECTS, Optional, Spanish
• Postproducción de vídeo (Video Post-production): 6 ECTS, Optional, Spanish
• Infografía y visualización de datos (Infographics and Data Visualization): 3 ECTS, Optional, Spanish
• Portfolio (Portfolio): 6 ECTS, Optional, Spanish
• Dirección de Arte 2 (packaging, promocional y directo) (Art Direction 2 (Packaging, Promotional, and Direct)): 6 ECTS, Optional, Spanish
• Laboratorio de creatividad digital (Digital Creativity Lab): 6 ECTS, Optional, Spanish

---

Year 4 (Mención en Estrategia Publicitaria - Advertising Strategy Specialization):

• Retail marketing (shopper marketing) (Retail Marketing (Shopper Marketing)): 6 ECTS, Optional, Spanish
• Marketing directo y promocional (Direct and Promotional Marketing): 6 ECTS, Optional, Spanish
• Comunicación en vivo (organización de eventos) (Live Communication (Event Organization)): 3 ECTS, Optional, Spanish
• Relaciones Públicas e Institucionales (Public and Institutional Relations): 6 ECTS, Optional, Spanish
• Investigación de tendencias (Trend Research): 6 ECTS, Optional, Spanish
• Laboratorio de estrategia II (Strategy Lab II): 3 ECTS, Optional, Spanish
• Laboratorio de medios (Media Lab): 3 ECTS, Optional, Spanish

---

Teaching:

The program utilizes a variety of teaching methods, including:

• Experiential learning: The program emphasizes practical application of knowledge through projects, workshops, and internships.
• Use of advanced technology: The program utilizes state-of-the-art laboratories and equipment to provide students with hands-on experience in areas such as photography, video editing, and graphic design.

---

Careers:

Graduates of the Grado en Publicidad are prepared for a variety of careers in the advertising, marketing, and communication industries. Some potential career paths include:

• Advertising agencies: Account Manager, Strategic Planner, Content Manager, Social Media Manager, SEM/SEO Specialist, Creative Director, Art Director, Copywriter, Graphic Designer, Web Designer, Multimedia Designer, Advertising Producer, Brand Content Specialist
• Companies: Communication Director, Marketing Manager, Digital Communication Director, Ecommerce Manager, Event Management, Corporate Protocol, Advertising Manager in Media Groups
• New Profiles: Digital Analyst & Big Data, AV (Augmented Reality) & VR (Virtual Reality) Specialist, IOT (Internet of Things), Inbound Marketing Specialist, Traffic Manager, RTB Manager
• Teaching: Public and Private Sectors

---

Other:

• The program includes 150 hours of mandatory internships in leading advertising agencies and companies.
• Students have the opportunity to participate in Pitching Minds, a creative team that has won over 40 national and international awards.
• The program offers a specialization in Creatividad (Creativity) that focuses on developing students' artistic and innovative skills.
• The program offers a specialization in Estrategia (Strategy) that focuses on developing students' analytical and strategic thinking skills.
• The program is taught in Spanish and English.
• The program is offered in Madrid and Canary Islands.