Doble Grado en Administración y Dirección de Empresas (ADE) + Dirección Internacional de Empresas de Turismo y Ocio
Program Overview
The Doble Grado en Administración y Dirección de Empresas (ADE) y Turismo is a 5-year university degree program at the Universidad Europea de Canarias. It provides a comprehensive understanding of business and tourism, equipping students with practical skills and knowledge through real-world projects, case studies, and industry visits. Graduates are highly employable in various sectors, including hotel management, travel agencies, and tourism consulting, with a 93% employment rate within 18 months of graduation. The program also offers international exchange opportunities, competitions, and research engagement.
Program Outline
Degree Overview:
The Doble Grado en Administración y Dirección de Empresas (ADE) y Turismo is a 5-year university degree program offered at the Universidad Europea de Canarias. It aims to provide a comprehensive understanding of the business and tourism worlds, equipping students with the skills and knowledge necessary to excel in this competitive professional environment. The program emphasizes a practical, market-oriented approach, ensuring students are well-prepared for real-world challenges.
Outline:
The curriculum for the ADE and Tourism degree encompasses a wide range of subjects, including:
- Business Fundamentals:
- Financial Accounting
- Business Economics
- Business Administration
- Marketing Fundamentals
- Cost Accounting
- Human Resources Management
- Tax Systems
- Business Law
- Financial Analysis
- Organizational Structure
- Strategic Management
- Innovation Management
- Financial Management
- Management Skills
- Individual Taxation
- SME Accounting
- Ethics
- Business Growth Strategies
- Business Taxation
- Labor Relations
- Business Plan Development (ADE)
- Tourism Specifics:
- Structure of the Tourism Market
- Consumer Behavior
- Tourism Marketing Instruments
- Hospitality Management
- Accommodation Management
- Sales and Management Techniques
- Tourism Planning
- Smart Tourist Destinations
- Tourism and Adventure
- Revenue Management
- Tourism Intermediation and Commercialization
- Cultural Heritage
- Tourist Resources
- Hotel Management and Management Techniques
Teaching:
The program emphasizes active learning, allowing students to apply their acquired knowledge through:
- Real-world projects: Students engage in projects that simulate real-world business and tourism scenarios.
- Case studies: Students analyze and solve complex business and tourism problems through case studies.
- Practical activities: Students participate in workshops, seminars, and other practical activities to develop essential skills.
- Industry visits: Students visit companies and organizations to gain firsthand insights into the business and tourism sectors.
- Language immersion: Students study in English and German, with 20% of the curriculum taught entirely in English and dedicated German language courses.
Careers:
Graduates of the ADE and Tourism program are well-prepared for leadership roles in various areas, opening up a wide range of professional opportunities in sectors such as:
- Hotel Management: Managing hotels, resorts, and other hospitality establishments.
- Travel Agencies: Leading travel agencies, tour operators, and travel management companies.
- Theme Parks and Leisure: Managing theme parks, amusement parks, and other leisure destinations.
- Tourism Consulting: Providing expert advice and guidance to businesses and organizations in the tourism sector.
- Entrepreneurship: Starting and running their own tourism-related businesses. The program boasts a 93% employment rate within 18 months of graduation. Many graduates also pursue entrepreneurial ventures, leveraging their acquired skills and experience.
- Competitions and Research: Students can participate in national and international competitions and engage in research projects related to tourism.
- Faculty: The program's faculty comprises a diverse group of professionals with extensive experience in the business and tourism sectors, including academics, industry experts, and entrepreneurs.
