| Program start date | Application deadline |
| 2024-09-16 | - |
Program Overview
The Doble Grado en Administración y Dirección de Empresas (ADE) y Marketing at the Universidad Europea de Valencia is a comprehensive five-year double degree program, offering a versatile education that combines business administration, management, and marketing. It equips students with the theoretical and practical skills to become effective executives and managers in a rapidly evolving business landscape. With a focus on international marketing, the program prepares graduates for various high-level positions in the field, including product managers, marketing directors, and business developers.
Program Outline
Doble Grado en Administración y Dirección de Empresas y Marketing (ADE) - Universidad Europea de Valencia
Degree Overview:
The Doble Grado en Administración y Dirección de Empresas (ADE) y Marketing at the Universidad Europea de Valencia is a double degree program designed to provide future executives and managers with a comprehensive and versatile education. The program aims to equip students with the skills and knowledge to successfully navigate the challenges of business communication and management, with a particular emphasis on marketing in an international context. The curriculum offers a holistic education that incorporates both business-related subjects like finance and human resources, as well as marketing-related subjects like advertising, brand management, and markets. Students will also delve into the use of digital tools and relevant technologies. This approach provides a unique perspective that allows students to understand the fundamentals of business administration and management with a strategic marketing vision.
Outline:
Structure:
- The program spans 5 academic years with a total of 318 ECTS.
- It includes 300 hours of mandatory internships.
Course Schedule:
- The program is divided into five years, with each year containing a set of modules.
- The modules are categorized as either mandatory or optional.
- The program is taught in both Spanish and English.
Individual Modules:
Year 1:
- Mandatory:
- Introducción a la Economía (6 ECTS)
- Pensamiento Económico y Social (3 ECTS)
- Comportamiento del Consumidor y de la Empresa (6 ECTS)
- Finanzas I (6 ECTS)
- Contabilidad Financiera I (6 ECTS)
- Matemáticas Empresariales (6 ECTS)
- Fundamentos del Marketing (6 ECTS)
- Derecho de la Empresa (6 ECTS)
- Fundamentos de la Empresa (6 ECTS)
- Eficacia Personal y Profesional (6 ECTS)
- Dirección Estratégica I (6 ECTS)
Year 2:
- Mandatory:
- Análisis de Datos en Internet (6 ECTS)
- Macroeconomía (6 ECTS)
- Tecnologías de Gestión (3 ECTS)
- Finanzas II (6 ECTS)
- Contabilidad Financiera II (6 ECTS)
- Sistemas Impositivos (6 ECTS)
- Administración de la Empresa (6 ECTS)
- Idioma (6 ECTS)
- Influencia e Impacto Personal (6 ECTS)
- Social Media (6 ECTS)
- Investigación de Mercados I (6 ECTS)
Year 3:
- Mandatory:
- Dirección Estratégica II (6 ECTS)
- Producción y Operaciones (6 ECTS)
- Fiscalidad (6 ECTS)
- Planificación y Decisión Empresarial (6 ECTS)
- Contabilidad de Costes (6 ECTS)
- Gestión Financiera (6 ECTS)
- Dirección en Técnicas de Ventas (6 ECTS)
- Gestión de Recursos Humanos (3 ECTS)
- Liderazgo Emprendedor (6 ECTS)
- Creatividad e Innovación (3 ECTS)
- Prácticas I (6 ECTS)
- Estadística & Big Data II (6 ECTS)
Year 4:
- Mandatory:
- Prácticas II (6 ECTS)
- Prácticas III (6 ECTS)
- Trabajo Fin de Grado (12 ECTS)
- Marketing Estratégico (6 ECTS)
- Planificación de Marketing (6 ECTS)
- Política de Producto y Marca (6 ECTS)
- Simulación Comercial (6 ECTS)
- Marketing Digital I: SEO y SEM (6 ECTS)
- Diseño de Eventos y RRPP (6 ECTS)
Year 5:
- Mandatory:
- Investigación de Mercados II (6 ECTS)
- Inteligencia de Mercado (Business Intelligence) (6 ECTS)
- Elaboración de Contenidos Web (6 ECTS)
- Marketing Digital II: Captación y Analítica (6 ECTS)
- Gestión de Reputación Online / Online Reputation Management (6 ECTS)
- Analítica de Negocio / Business Analytics (6 ECTS)
- Publicidad y Medios Multimedia (6 ECTS)
- Distribución y Promoción Comercial (6 ECTS)
- Analítica Web y Análisis de Audiencia (6 ECTS)
- Trabajo Fin de Grado (MKT) (6 ECTS)
- Optional:
Teaching:
- The program incorporates professional integration into the teaching staff.
- It also features occasional participation from renowned business professionals.
Careers:
- Graduates of the Doble Grado in ADE and Marketing will possess versatile skills and a highly creative strategic vision.
- They will be qualified for various high-level positions, including:
- Marketing Manager
- Product Manager
- Category Manager
- Business Developer
- Account Director in the advertising sector
- Market Analyst
- Sales Analyst
- Marketing Director
- Graduates can also pursue entrepreneurial ventures with a comprehensive understanding of business development.
Other:
- The program includes two real-world projects in the first and second years, where prestigious companies present current cases for students to develop.
- Students can participate in leading professional forums and networks like EmTech, as well as awards and competitions like Marketing Week, Startup Programme, and Forinvest.
- The program emphasizes entrepreneurial development, equipping students with the theoretical and practical skills to contribute value to companies from day one.
- The curriculum covers topics like digital marketing, social media, big data, business analytics, and online reputation management, enhancing employability.
- Students can specialize in various areas through the selection of elective courses, including:
- Creation of online stores
- Mobile Marketing and geolocation
- Community Management + Online Crisis Management
- Mass Consumer Marketing
- Service Marketing
- Experiential Marketing
- The program offers mobility opportunities through agreements with universities on different continents.
Universidad Europea: A Comprehensive Overview
Overview:
Universidad Europea is a private university in Spain offering a wide range of academic programs, including undergraduate, postgraduate, doctorate, and technical degrees. It boasts a strong focus on practical learning, internationalization, and employability. The university has six campuses located in Madrid, Valencia, Alicante, and Canarias, as well as online programs for flexible learning.
Services Offered:
Universidad Europea provides a comprehensive range of services to its students, including:
Academic Support:
Educational counselling, internships, careers service, diplomas and certificates, management services, and financial information.Campus Life:
Active student clubs and associations, volunteering opportunities, and a vibrant campus experience.Internationalization:
Study abroad programs, international mobility opportunities, and tailor-made programs for international students.Research:
Extensive research opportunities, including collaborations with leading institutions and industry partners.Facilities:
Modern libraries, state-of-the-art classrooms, and specialized laboratories.Student Life and Campus Experience:
Students at Universidad Europea can expect a dynamic and engaging campus experience. The university fosters a strong sense of community with numerous student clubs and associations, providing opportunities for social interaction, extracurricular activities, and personal development. The university also encourages volunteering, promoting social responsibility and engagement.
Key Reasons to Study There:
Practical Learning:
Universidad Europea emphasizes a "learning by doing" approach, incorporating real-world projects, internships, and industry collaborations into its curriculum.Internationalization:
The university offers a diverse and international learning environment with a significant number of international students and faculty.Employability:
Universidad Europea boasts a high employability rate, with graduates finding employment within 18 months of graduation.Campus Locations:
The university's six campuses provide students with a choice of locations across Spain, offering diverse cultural experiences and opportunities.Online Programs:
The university's online programs provide flexibility and accessibility for students who prefer distance learning.Academic Programs:
Universidad Europea offers a wide range of academic programs across various disciplines, including:
Undergraduate Programs:
Degrees in Animation, Architecture, Biomedicine and Health, Business and Technology, Communication and Marketing, Criminology, Design, Fashion, Education, Engineering, Games Design, International Relations, Languages and Translation, Law, Sciences, Sports, and Tourism.Postgraduate Programs:
Master's degrees in various fields, including Business Administration, Big Data Analytics, Sustainability, Project Management, Construction Management, Sports Management, Esports Management, Sports Psychology, and Sports Nutrition.Doctorate and PhD Programs:
Programs in Biomedicine and Health, Engineering, and Sports.Higher-Level Technical Degrees:
Programs in Biomedicine and Health, Business and Technology, Communication and Marketing, Education, Engineering, and Gaming and Animation.Other:
Universidad Europea has a strong reputation for its commitment to quality education and innovation. The university is recognized by various rankings as one of the best private universities in Spain. It also has a strong partnership with Real Madrid Graduate School, offering specialized programs in sports management and communication.
