Doble Grado ADE y Marketing

Program Overview

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The Doble Grado en Administración y Dirección de Empresas (ADE) y Marketing at the Universidad Europea de Valencia is a comprehensive five-year double degree program, offering a versatile education that combines business administration, management, and marketing. It equips students with the theoretical and practical skills to become effective executives and managers in a rapidly evolving business landscape. With a focus on international marketing, the program prepares graduates for various high-level positions in the field, including product managers, marketing directors, and business developers.

Program Outline

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Doble Grado en Administración y Dirección de Empresas y Marketing (ADE) - Universidad Europea de Valencia

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Degree Overview:

The Doble Grado en Administración y Dirección de Empresas (ADE) y Marketing at the Universidad Europea de Valencia is a double degree program designed to provide future executives and managers with a comprehensive and versatile education. The program aims to equip students with the skills and knowledge to successfully navigate the challenges of business communication and management, with a particular emphasis on marketing in an international context. The curriculum offers a holistic education that incorporates both business-related subjects like finance and human resources, as well as marketing-related subjects like advertising, brand management, and markets. Students will also delve into the use of digital tools and relevant technologies. This approach provides a unique perspective that allows students to understand the fundamentals of business administration and management with a strategic marketing vision.

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Outline:

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Structure:

• The program spans 5 academic years with a total of 318 ECTS.
• It includes 300 hours of mandatory internships.

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Course Schedule:

• The program is divided into five years, with each year containing a set of modules.
• The modules are categorized as either mandatory or optional.
• The program is taught in both Spanish and English.

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Individual Modules:

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Year 1:

• Mandatory:
• Introducción a la Economía (6 ECTS)
• Pensamiento Económico y Social (3 ECTS)
• Comportamiento del Consumidor y de la Empresa (6 ECTS)
• Finanzas I (6 ECTS)
• Contabilidad Financiera I (6 ECTS)
• Matemáticas Empresariales (6 ECTS)
• Fundamentos del Marketing (6 ECTS)
• Derecho de la Empresa (6 ECTS)
• Fundamentos de la Empresa (6 ECTS)
• Eficacia Personal y Profesional (6 ECTS)
• Dirección Estratégica I (6 ECTS)

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Year 2:

• Mandatory:
• Análisis de Datos en Internet (6 ECTS)
• Macroeconomía (6 ECTS)
• Tecnologías de Gestión (3 ECTS)
• Finanzas II (6 ECTS)
• Contabilidad Financiera II (6 ECTS)
• Sistemas Impositivos (6 ECTS)
• Administración de la Empresa (6 ECTS)
• Idioma (6 ECTS)
• Influencia e Impacto Personal (6 ECTS)
• Social Media (6 ECTS)
• Investigación de Mercados I (6 ECTS)

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Year 3:

• Mandatory:
• Dirección Estratégica II (6 ECTS)
• Producción y Operaciones (6 ECTS)
• Fiscalidad (6 ECTS)
• Planificación y Decisión Empresarial (6 ECTS)
• Contabilidad de Costes (6 ECTS)
• Gestión Financiera (6 ECTS)
• Dirección en Técnicas de Ventas (6 ECTS)
• Gestión de Recursos Humanos (3 ECTS)
• Liderazgo Emprendedor (6 ECTS)
• Creatividad e Innovación (3 ECTS)
• Prácticas I (6 ECTS)
• Estadística & Big Data II (6 ECTS)

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Year 4:

• Mandatory:
• Prácticas II (6 ECTS)
• Prácticas III (6 ECTS)
• Trabajo Fin de Grado (12 ECTS)
• Marketing Estratégico (6 ECTS)
• Planificación de Marketing (6 ECTS)
• Política de Producto y Marca (6 ECTS)
• Simulación Comercial (6 ECTS)
• Marketing Digital I: SEO y SEM (6 ECTS)
• Diseño de Eventos y RRPP (6 ECTS)

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Year 5:

• Mandatory:
• Investigación de Mercados II (6 ECTS)
• Inteligencia de Mercado (Business Intelligence) (6 ECTS)
• Elaboración de Contenidos Web (6 ECTS)
• Marketing Digital II: Captación y Analítica (6 ECTS)
• Gestión de Reputación Online / Online Reputation Management (6 ECTS)
• Analítica de Negocio / Business Analytics (6 ECTS)
• Publicidad y Medios Multimedia (6 ECTS)
• Distribución y Promoción Comercial (6 ECTS)
• Analítica Web y Análisis de Audiencia (6 ECTS)
• Trabajo Fin de Grado (MKT) (6 ECTS)
• Optional:

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Teaching:

• The program incorporates professional integration into the teaching staff.
• It also features occasional participation from renowned business professionals.

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Careers:

• Graduates of the Doble Grado in ADE and Marketing will possess versatile skills and a highly creative strategic vision.
• They will be qualified for various high-level positions, including:
• Marketing Manager
• Product Manager
• Category Manager
• Business Developer
• Account Director in the advertising sector
• Market Analyst
• Sales Analyst
• Marketing Director
• Graduates can also pursue entrepreneurial ventures with a comprehensive understanding of business development.

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Other:

• The program includes two real-world projects in the first and second years, where prestigious companies present current cases for students to develop.
• Students can participate in leading professional forums and networks like EmTech, as well as awards and competitions like Marketing Week, Startup Programme, and Forinvest.
• The program emphasizes entrepreneurial development, equipping students with the theoretical and practical skills to contribute value to companies from day one.
• The curriculum covers topics like digital marketing, social media, big data, business analytics, and online reputation management, enhancing employability.
• Students can specialize in various areas through the selection of elective courses, including:
• Creation of online stores
• Mobile Marketing and geolocation
• Community Management + Online Crisis Management
• Mass Consumer Marketing
• Service Marketing
• Experiential Marketing
• The program offers mobility opportunities through agreements with universities on different continents.