Program Overview
The International Private Master's Degree in Basketball Coaching & Management is a specialized program designed for professionals in the basketball sector. It equips students with advanced knowledge in training methods and assessment, data management and analysis, along with practical experience through internships at top clubs. Upon completion, graduates gain the skills necessary for excelling in various roles within the basketball industry.
Program Outline
Degree Overview:
The International Private Master´s Degree in Basketball Coaching & Management is a comprehensive program designed for professionals in the basketball sector. It provides specialized knowledge in basketball training methods and assessment, equipping students with the skills to develop player performance and manage clubs effectively. The program delves into the evolving field of basketball data management and analysis, incorporating modules on new technologies, data processing, and academy creation. Students gain practical experience through attendance at national and international reference clubs, fostering an international approach to learning. Upon completion, graduates possess the necessary skills to excel as basketball training and management professionals.
Outline:
The program is structured into ten modules, covering a wide range of topics:
- Introduction to Basketball Coaching and Management
- Fundamentals of Basketball Coaching
- Team Management and Leadership
- Strategic Planning and Game Analysis
- Player Development and Skill Enhancement
- Career Development in Basketball
Module II - Training methodology:
- Technical-tactical fundamentals. New times, new players.
- Complex collective technical-tactical means.
- Controlling and evaluating training process.
- High performance planning and periodization.
- Process training. A methodological review.
Module III - Technical staff: sciences areas:
- The role of head coach and staff technical.
- Conditioning area: physical conditions optimization.
- Quantification and assessment of training loads.
- Health area: preventing and recovering injuries processes.
- Psychology area: practical strategies to increase performance.
- Analyzing the role of performance analyst.
Module IV - New technologies:
- Game analysis.
- Scouting modern.
- Advanced statistics.
- New tools in high performance contexts.
- Big data & artificial intelligence.
- Interpretation of data.
Module V - Basketball academy and talent development:
- Planning: successful business models and strategic objectives.
- Organizing: academy structure, key departments & career profiles.
- Leading: directors and team leadership.
- Controlling: supervision, assessment and KPIs.
- Programming and planning basketball training.
- Case study: best academies in Spanish professional basketball.
- Talent development. Becoming professional player.
- Analysis of different talent development models in the world (NBA, NCAA, Spain, Serbia, Slovenia,...).
Module VI – Structure of leagues, federations, and clubs:
- Professional Basketball Club Structure. Case studies.
- General Management: The Basketball Manager.
- The role of the technical director in basketball.
- Institutional Relations between Professional Basketball Entities.
Module VII - Business opportunities and sports law:
- Case study: international projects of spanish professional clubs.
- High performance centres.
- Events, clinics & campus.
- International tournaments.
- National and international rules for players transfers
- Contract models and commercial relationships
- Players transfers: players rights
Module VIII - Marketing and Communication:
- Introduction to Marketing and Communication in Basketball.
- Marketing and Communication Tools.
- Personal Brand and Team Management.
- Main Revenue Streams: Broadcasting, Match Day & Commercial.
- The Marketing Plan: Sponsorship & Branding Strategy.
- Communication Department, Press Conference, Social Media & Community Manager.
- Trends and Future of Marketing and Communication in Basketball.
Teaching:
- The program combines theoretical and practical lessons.
- Students learn the latest theories and practice modern training sessions with cutting-edge technology tools.
- The faculty comprises technical and sports directors, club presidents, and other professionals who make decisions in high-performance sports.
Careers:
- The program prepares students for careers in basketball training and management.
- Graduates are equipped to work in various roles, including:
- Head Coach
- Assistant Coach
- Performance Analyst
- Technical Director
- General Manager
- Basketball Academy Director
- Talent Scout
- Sports Law Advisor
- Marketing and Communication Specialist
Other:
- The program includes visits to top youth development academies of Spanish professional clubs.
- The program is offered by the Real Madrid Graduate School.
- The program is taught in English.
- The program is 60 ECTS and lasts 10 months.
- The program is a private degree.
- The program is issued by Universidad Europea de Madrid.
- The program is offered by the School of Sports Sciences.
- The program is offered by Escuela Universitaria Real Madrid.
- The program is offered by Universidad Europea.
