Curso de Comunicación Corporativa

Program Overview

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The Curso de Comunicación Corporativa from Universidad Europea de Valencia equips students with the skills and knowledge to excel in corporate communication. Through practical hands-on experience and guidance from industry professionals, graduates gain proficiency in developing effective strategies, managing media relations, handling crises, and creating successful branding campaigns. This program prepares individuals for careers as corporate communication specialists, communication strategy consultants, and directors of communication.

Program Outline

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Degree Overview:

The Curso de Comunicación Corporativa is a program offered by the Universidad Europea de Valencia. It focuses on providing students with the skills and knowledge necessary to develop effective communication strategies within a corporate environment. The program aims to equip students with the ability to manage media relations, handle crises, and build strong relationships with stakeholders.

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Objectives:

• Develop effective communication strategies for businesses.
• Manage media relations and build relationships with journalists.
• Handle crisis situations and mitigate potential damage to the company's reputation.
• Understand the importance of social media and digital marketing in corporate communication.
• Gain practical experience in event planning and management.

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Outline:

The program is structured into seven modules, covering a wide range of topics related to corporate communication:

• Leadership and people management
• Corporate marketing and finance
• The role of the Dircom in companies
• Public speaking and spokesperson skills
• Personal branding

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Module II - Plan estratégico de comunicación:

• Organization and strategic planning of communication
• Management and direction of corporate communication campaigns
• Internal and external communication
• Campaign briefing

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Module III - Branding corporativo:

• Corporate purpose and identity
• Brand and corporate image
• Communication manual.
Press kit
• Reputation and sustainability
• Employer branding and internal branding

Universo digital:

• Multi-channel strategy and plan.
Social Media Plan
• SEO and SEM positioning on websites and blogs
• Big Data and Artificial Intelligence in content generation
• Innovation and Chatbots, Voicebots, Webinars and Podcasts
• Monitoring, metrics and analysis of results

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Module V - Gestión de eventos:

• Coordination and organization.
Objectives and results
• Corporate Social Responsibility
• Institutional and private protocol

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Module VI - Relaciones con los medios:

• Lobbying, external and institutional relations
• Stakeholder and interest group relations
• Media presence: advertising and branded content

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Module VII - Gestión de crisis:

• Communication and crisis management teams
• Social media management in complex environments
• Change management

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Teaching:

• The program is taught by experienced professionals from the communication industry.
• The curriculum is designed to be practical and relevant to the current job market.
• Students will have the opportunity to work on real-world case studies.
• The program includes a strong focus on developing soft skills, such as leadership, teamwork, and communication.

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Careers:

Upon completion of the program, graduates will be well-prepared for a variety of careers in corporate communication, including:

• Corporate communication specialist
• Communication strategy consultant
• Director of communication for a company, organization, or association
• Press officer
• Protocol and public relations
• Event organizer
• Media
• Associations
• Foundations

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Other:

• The program is offered in Spanish.
• The program is 15 ECTS.
• The program starts on November 15, 2024.
• The program is 5 months long.
• The program is offered in Valencia.
• The program is a Diploma de Experto en Comunicación Corporativa.
• The program is a title issued by the Universidad Europea de Valencia.
• The program is a private title.
• The program is taught at the Faculty of Social Sciences.
• The program includes practical experience in companies.
• The program is designed to provide students with a strategic vision of corporate communication.
• The program is taught by prominent communication directors from companies such as El Corte Inglés, Grefusa, and Vicky Foods, as well as experts from leading communication agencies like Omnicon PR Group.