Curso en Marketing Financiero

Program Overview

This 100% online course from Universidad Europea de Madrid provides in-depth training in financial marketing, combining theory and practical guidance. Students will gain proficiency in understanding the impact of marketing decisions on a company's finances and develop their strategic decision-making abilities. The course includes the Harvard Basic Finance Course and is designed for marketing professionals who need to enhance their knowledge of the financial context within organizations.

Program Outline

Degree Overview:

The course in financial marketing helps you understand the economic impact of marketing decisions made in a company. It introduces you to the main financial and accounting concepts.

• Discover how to modify a product or its distribution channels to increase profitability.
• Learn why making a decision does not affect all stakeholders in the company in the same way.
• Prepare to understand in depth the decision-making process in a company at all strategic levels.
• Improve your level of analysis to propose successful actions.

Other:

• The course is 100% online.
• You will have access to all the content once you start the course.
• You will have two attempts to pass each test.
• The course is taught by professors who combine teaching with professional practice.
• You will have a personal tutor who will provide you with personalized guidance and advice throughout the course.
• The course is intensive and you will receive your certificate in just three months.
• The course includes the Harvard Basic Finance Course, in which you will familiarize yourself with the three most essential financial statements used in business: the income statement, the balance sheet, and the statement of cash flows.
• You will also learn about financial ratios, budget development, and best practices from authors such as Mihir Desai, Heide Abelli, and Joe Knigh.
• Upon completion of the course, you will receive a personalized certificate and a digital badge from Harvard.
• The course is designed for marketing professionals who need to understand the economic and financial context of the company.
• This knowledge will help the student make strategic and budgetary decisions more effectively and efficiently.
• The course is suitable for marketing, advertising, and sales professionals.
• It is also compatible with working professionals.
• The student can dedicate the daily time they want to the course, having a maximum of 4 months to complete the training.
• The course is taught by Dr. Luis Lacalle Muñoz de Cuerva, who has a doctorate in Economics.
He is a professor in the Department of Economics and Business and a collaborator in the Marketing Degree. He is a consultant for the World Bank, in Equatorial Guinea, and in several companies in the financial industry such as Banco Santander or Barclays Bank. He is the founder and Financial Director of the online travel agency Portal Agencias De Viajes SL.
• The course is offered by the Universidad Europea de Madrid.
• The Universidad Europea de Madrid has received the highest score in the prestigious QS Stars ranking in Internationalization, Employability, Teaching, and Online Learning.
• The Universidad Europea de Madrid has the highest level of EFQM recognition, the only international certification that awards organizations for their excellent, innovative, and sustainable management.
• The Universidad Europea de Madrid is ranked third among Spanish Universities in the Times Higher Education (THE) World University Rankings 2021.