Program Overview
This 100% online course from Universidad Europea de Madrid provides in-depth training in financial marketing, combining theory and practical guidance. Students will gain proficiency in understanding the impact of marketing decisions on a company's finances and develop their strategic decision-making abilities. The course includes the Harvard Basic Finance Course and is designed for marketing professionals who need to enhance their knowledge of the financial context within organizations.
Program Outline
Degree Overview:
The course in financial marketing helps you understand the economic impact of marketing decisions made in a company. It introduces you to the main financial and accounting concepts.
- Discover how to modify a product or its distribution channels to increase profitability.
- Learn why making a decision does not affect all stakeholders in the company in the same way.
- Prepare to understand in depth the decision-making process in a company at all strategic levels.
- Improve your level of analysis to propose successful actions.
Other:
- The course is 100% online.
- You will have access to all the content once you start the course.
- You will have two attempts to pass each test.
- The course is taught by professors who combine teaching with professional practice.
- You will have a personal tutor who will provide you with personalized guidance and advice throughout the course.
- The course is intensive and you will receive your certificate in just three months.
- The course includes the Harvard Basic Finance Course, in which you will familiarize yourself with the three most essential financial statements used in business: the income statement, the balance sheet, and the statement of cash flows.
- You will also learn about financial ratios, budget development, and best practices from authors such as Mihir Desai, Heide Abelli, and Joe Knigh.
- Upon completion of the course, you will receive a personalized certificate and a digital badge from Harvard.
- The course is designed for marketing professionals who need to understand the economic and financial context of the company.
- This knowledge will help the student make strategic and budgetary decisions more effectively and efficiently.
- The course is suitable for marketing, advertising, and sales professionals.
- It is also compatible with working professionals.
- The student can dedicate the daily time they want to the course, having a maximum of 4 months to complete the training.
- The course is taught by Dr. Luis Lacalle Muñoz de Cuerva, who has a doctorate in Economics. He is a professor in the Department of Economics and Business and a collaborator in the Marketing Degree. He is a consultant for the World Bank, in Equatorial Guinea, and in several companies in the financial industry such as Banco Santander or Barclays Bank. He is the founder and Financial Director of the online travel agency Portal Agencias De Viajes SL.
- The course is offered by the Universidad Europea de Madrid.
- The Universidad Europea de Madrid has received the highest score in the prestigious QS Stars ranking in Internationalization, Employability, Teaching, and Online Learning.
- The Universidad Europea de Madrid has the highest level of EFQM recognition, the only international certification that awards organizations for their excellent, innovative, and sustainable management.
- The Universidad Europea de Madrid is ranked third among Spanish Universities in the Times Higher Education (THE) World University Rankings 2021.
Universidad Europea: A Comprehensive Overview
Overview:
Universidad Europea is a private university in Spain offering a wide range of academic programs, including undergraduate, postgraduate, doctorate, and technical degrees. It boasts a strong focus on practical learning, internationalization, and employability. The university has six campuses located in Madrid, Valencia, Alicante, and Canarias, as well as online programs for flexible learning.
Services Offered:
Universidad Europea provides a comprehensive range of services to its students, including:
Academic Support:
Educational counselling, internships, careers service, diplomas and certificates, management services, and financial information.Campus Life:
Active student clubs and associations, volunteering opportunities, and a vibrant campus experience.Internationalization:
Study abroad programs, international mobility opportunities, and tailor-made programs for international students.Research:
Extensive research opportunities, including collaborations with leading institutions and industry partners.Facilities:
Modern libraries, state-of-the-art classrooms, and specialized laboratories.Student Life and Campus Experience:
Students at Universidad Europea can expect a dynamic and engaging campus experience. The university fosters a strong sense of community with numerous student clubs and associations, providing opportunities for social interaction, extracurricular activities, and personal development. The university also encourages volunteering, promoting social responsibility and engagement.
Key Reasons to Study There:
Practical Learning:
Universidad Europea emphasizes a "learning by doing" approach, incorporating real-world projects, internships, and industry collaborations into its curriculum.Internationalization:
The university offers a diverse and international learning environment with a significant number of international students and faculty.Employability:
Universidad Europea boasts a high employability rate, with graduates finding employment within 18 months of graduation.Campus Locations:
The university's six campuses provide students with a choice of locations across Spain, offering diverse cultural experiences and opportunities.Online Programs:
The university's online programs provide flexibility and accessibility for students who prefer distance learning.Academic Programs:
Universidad Europea offers a wide range of academic programs across various disciplines, including:
Undergraduate Programs:
Degrees in Animation, Architecture, Biomedicine and Health, Business and Technology, Communication and Marketing, Criminology, Design, Fashion, Education, Engineering, Games Design, International Relations, Languages and Translation, Law, Sciences, Sports, and Tourism.Postgraduate Programs:
Master's degrees in various fields, including Business Administration, Big Data Analytics, Sustainability, Project Management, Construction Management, Sports Management, Esports Management, Sports Psychology, and Sports Nutrition.Doctorate and PhD Programs:
Programs in Biomedicine and Health, Engineering, and Sports.Higher-Level Technical Degrees:
Programs in Biomedicine and Health, Business and Technology, Communication and Marketing, Education, Engineering, and Gaming and Animation.Other:
Universidad Europea has a strong reputation for its commitment to quality education and innovation. The university is recognized by various rankings as one of the best private universities in Spain. It also has a strong partnership with Real Madrid Graduate School, offering specialized programs in sports management and communication.
