Máster en Organización de Eventos y Protocolo

Program Overview

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The Master's in Organization of Events and Protocol is an online program designed to provide students with the skills and knowledge to become event organizers and protocol experts. Through a comprehensive curriculum covering protocol standards and event organization techniques, students develop expertise in planning and executing unforgettable events. The program includes access to exclusive events, networks, and guest lectures, emphasizing the development of soft skills and industry connections.

Program Outline

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Degree Overview:

The Master in Organization of Events and Protocol is a 100% online program designed to equip students with the skills and knowledge necessary to become successful event organizers and protocol experts. The program emphasizes the importance of combining protocol standards with event organization techniques to create memorable experiences.

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Objectives:

• Master the application of various protocol models.
• Develop essential organizational skills to manage diverse events, including conferences, diplomatic visits, trade shows, weddings, and corporate events.
• Gain expertise in production and communication techniques.

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Outline:

The program is structured into 12 modules, covering a comprehensive range of topics related to protocol and event organization.

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Module 1: Official Protocol (3 ECTS)

• Understanding the concept of protocol.
• Official protocol in the Executive Branch.
• Official protocol in the Legislative Branch.
• Official protocol in the Judicial Branch.
• Protocol in the Autonomous Communities.
• Protocol in the Spanish Royal Family and military protocol.
• Protocol in the Spanish Royal Family (and local administration).
• Use of state symbols: flags and anthems.

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Module 2: Social Protocol (6 ECTS)

• The origin of protocol and social education.
• Etiquette in social events.
• Greetings and introductions.
• Table manners.
• Social correspondence, courtesy, and gifts.

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Module 3: International Diplomatic Protocol (6 ECTS)

• Diplomacy and International Relations.
• Diplomatic ceremonial.
• Presentation of credentials.
• State visits.
• International protocol in Europe.
• International protocol in Asia.
• International protocol in Latin America.
• International protocol in the United States.

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Module 4: Business Protocol (3 ECTS)

• Protocol and the company.
• Internal protocol manual.
• Basic structure of the manual.
• Precedence and corporate identity in the company.
• Precedence and company organizational chart.
• Classification of company events and their organization.
• Company visits and their organization.
• Meetings in the company.
Protocol and types of meetings.

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Module 5: Event Organization (3 ECTS)

• What is an event?
Essential elements in any event.
• The event market in Spain.
• Corporate audiences involved in an event.
• The role of the sponsor.
Concept, positioning, and context of action.

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Module 6: Congresses, Trade Shows, and Exhibitions (6 ECTS)

• Organization of congresses, trade shows, and exhibitions.
• Congress organization.
• Corporate trade show organization.
• Organization of International Exhibitions.
• The IFEMA Madrid Fair model.

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Module 7: Communication in Events (6 ECTS)

• The communication plan.
• The press release and the press kit.
• The press conference.

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Module 8: Event Techniques (6 ECTS)

• Protocol and events.
• Guests and invitations.
• Flags and their placement.
• The program.
• The program and its phases.
• Protocol models to be applied in events.
• Production and material resources in events.
• Choosing spaces for celebrations.
• Safety in events.

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Module 9: Event Production (6 ECTS)

• Event production.
• Production teams and roles.
• Budget and supplier management.
• Script and process steps.
• Logistics, assembly, and disassembly.

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Module 10: Events in Hospitality and Tourism (6 ECTS)

• Introduction to protocol in Hospitality and Catering.
• Typical hotel organizational chart.
Structure and functions.
• Functions of the protocol department in a hotel.
• Staff rules and behavior.
• Preparing a table in hospitality.

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Module 11: Marketing and Event Management (3 ECTS)

• Marketing and related concepts.
• Strategic, operational, and relational marketing.
• The value chain.
• Analysis, planning, and execution of the marketing plan.
• Macro and micro corporate environment.
• Business legal environment.

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Module 12: Master's Thesis (6 ECTS)

• Master's Thesis on a real-world applied case.

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Teaching:

• Flexible: The program offers live virtual classes accessible from any location and device.
• Interactive: The virtual campus serves as the learning platform, providing access to course materials, the library, a community forum for student interaction, and 24-hour assistance.

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Careers:

• Event Manager / Event Management and Direction
• Event Design, Production, and/or Communication Manager
• Director of Institutional Relations
• Director / Head of Protocol
• Congress Organizer
• Corporate Event Coordinator
• Assistant to the Marketing, Public Relations, and Advertising Department
• Sports, Cultural, Conference, and Trade Show Event Manager
• Wedding Planner

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Other:

• The program includes collaboration with the Spanish Association of Event Agencies (AEVEA), providing students with access to exclusive events, content, and training throughout the academic year.
• Students can also benefit from collaboration with the Spanish Protocol Association, gaining access to exclusive events and content, as well as opportunities to participate in projects and awards.
• The program emphasizes the development of soft skills through Harvard ManageMentor, offering digital badges in Coaching, Leading People, and Team & Stress Management.
• Students can earn a double degree by combining the Master with a University Expert program in areas like Consumer Behavior, Entrepreneurship, or International Marketing Management.
• The program features a distinguished faculty, including professionals from renowned companies like Eventisimo, Apple Tree, and Grupo Evento Plus.
• The program includes guest lectures from experts in various fields, such as protocol officials from government ministries, the protocol director of the San Sebastian Film Festival, an etiquette expert, and an intercultural protocol specialist.
• The program provides access to the "Protocol Kiosk" of Europea Media, which covers current protocol topics.
• The program offers a rich learning experience through access to prestigious events and awards in the protocol and event organization sector, including ID Iberoamérica Diseña, Volta a la Comunitat Valenciana, and Mercedes Benz Fashion Week Madrid.
• The program emphasizes the importance of networking and building connections within the industry.
• The program highlights the growing demand for qualified professionals in the event organization sector.