Master Digital Business

Program Overview

The Master Universitario en Negocios Digitales is a comprehensive program designed to equip professionals with the skills and knowledge to lead digital transformation in businesses and organizations. Through a multifocal approach that emphasizes experiential learning and direct industry connections, the program prepares students for high-demand roles in the digital economy. Graduates are equipped to drive innovation, navigate the digital ecosystem, and manage digital projects and finances effectively.

Program Outline

Degree Overview:

The Master Universitario en Negocios Digitales is a Master's degree program designed to equip students with the skills and knowledge necessary to lead the digital transformation of businesses and organizations. The program focuses on understanding, managing, and leading digital change through a multifocal approach, emphasizing experiential learning and direct connection to the business ecosystem.

Objectives:

• Understand and manage digital change within an organization.

• Develop skills in digital transformation, digital communication, and online marketing.

• Gain the ability to lead in the global digital sphere within companies and organizations.

• Learn from a multifocal approach, with a focus on experiential learning and direct connection to the business ecosystem.

Outline:

Program Structure:

• The program is delivered in Spanish and English.
• It is offered in both online and on-campus formats.
• The program is 60 ECTS credits and lasts 9 months.
• The program is delivered in Alcobendas, Madrid.
• The program is officially recognized by the Universidad Europea de Madrid.
• The program is delivered by the Faculty of Social Sciences and Communication.

Course Schedule:

• First Semester:
• Module 1:
Habilidades de gestión, innovación y emprendimiento digital (6 ECTS)
• Module 2:
Ecosistema digital (6 ECTS)
• Module 3:
Gestión de proyectos y finanzas digitales (6 ECTS)
• Module 4:
Marketing digital (6 ECTS)
• Module 5:
Gestión de datos y business analytics (6 ECTS)
• Module 6:
Comercio electrónico y nuevas tecnologías (6 ECTS)
• Module 7:
Aspectos legales en entornos digitales (6 ECTS)
• Module 8:
El plan estratégico y transformación digital (6 ECTS)
• Module 9:
Prácticas profesionales (6 ECTS)
• Module 10:
Trabajo fin de máster (6 ECTS)

Module Descriptions:

• Module 1: Habilidades de gestión, innovación y emprendimiento digital: This module focuses on developing essential management skills, fostering innovation, and exploring the world of digital entrepreneurship.
• Module 3: Gestión de proyectos y finanzas digitales: This module equips students with the skills to manage digital projects effectively and understand the financial aspects of digital businesses.
• Module 4: Marketing digital: This module delves into the strategies and tactics of digital marketing, covering areas like SEO, SEM, social media marketing, and content marketing.
• Module 6: Comercio electrónico y nuevas tecnologías: This module explores the world of e-commerce, covering aspects like online sales, payment methods, and emerging technologies in the field.
• Module 9: Prácticas profesionales: This module provides students with practical experience through internships in companies, allowing them to apply their knowledge and gain valuable industry insights.

Teaching:

• Teaching Methods: The program utilizes a multifocal approach, emphasizing experiential learning and direct connection to the business ecosystem.
This includes:
• Workshops:
Interactive sessions with industry experts and practitioners.
• Conferences: Opportunities to learn from leading figures in the digital business world.
• Practical Activities: Hands-on exercises and projects to apply theoretical knowledge.
• Digital Business Week: A dedicated week focused on workshops, conferences, and practical activities with disruptive companies.
• Faculty: The program is taught by experienced professors with both academic and professional backgrounds.
Many have worked in leading national and international companies, bringing their real-world experience to the classroom.

Careers:

• Potential Career Paths:
• Digital Business Leaders:
Leading the digital transformation of traditional companies.
• Entrepreneurs: Starting and growing new digital businesses.
• Innovation Specialists: Developing and implementing innovative digital solutions.
• Marketing and Operations Professionals: Transforming business models and processes for the digital age.
• Consultants: Advising companies on digital strategy and implementation.
• Opportunities: The program prepares students for high-demand roles in the rapidly growing digital economy.
• Outcomes: Graduates are equipped with the skills and knowledge to thrive in a digital world, leading the way in innovation and business transformation.

Other:

• Partnerships: The program is developed in collaboration with leading organizations in the field of digital business, including:
• AMETIC:
Asociación Multisectorial de Empresas de Tecnologías de la Información - Asociación Nacional Sector Digital
• MIT Sloan School of Management
• International Focus: The program fosters an international learning environment, with students from various countries in Latin America, Europe, and Africa.
This enriches the learning experience and broadens perspectives on different topics.
• Digital Business Week: This dedicated week provides students with the opportunity to engage with disruptive companies, learn about cutting-edge technologies, and network with industry professionals.