Program Overview
The Master's Degree in Permanent Training in Fashion Business Management and Leadership is a highly specialized program that equips students with comprehensive knowledge and skills in the fashion industry. It focuses on developing leaders in fashion management, sustainability, and innovation through a practical approach that includes industry collaborations and emphasizes creativity and entrepreneurship. The program offers a strong curriculum, experienced faculty, and professional networking opportunities, preparing graduates for diverse roles in the fashion sector.
Program Outline
Degree Overview:
The Máster de Formación Permanente en Dirección y Gestión de Empresas de Moda - MBA is a high-level program designed to provide students with in-depth knowledge and experience in the fashion industry. This master's degree focuses on developing the skills and knowledge necessary to excel in the management and leadership of fashion-related businesses, sustainability, and innovation.
Objectives:
- Develop a deep understanding of the fashion industry, including its history, trends, and challenges.
- Acquire the skills and knowledge necessary to manage and lead fashion businesses effectively.
- Develop a strong understanding of strategic planning, supply chain management, fashion product marketing, and industry-specific financial decision-making.
- Gain insights into market trends and identify business opportunities in the fashion sector.
- Develop a practical approach to fashion management, including real-world case studies, hands-on projects, and collaboration with industry partners.
Outline:
- History and Culture (6 ECTS)
- History of fashion
- Sociology
- Anthropology
- Coolhunting
- Fashion industry system
- Future of fashion
- Business System (6 ECTS)
- Business models
- Business types
- Business conglomerates
- Related businesses
- Internationalization
- Business Management I (9 ECTS)
- Financial management
- Legal and juridical management
- People management
- Leadership and coaching
- Supply chain
- Operations and logistics
- Business Management II (9 ECTS)
- Purchasing
- Retail
- Negotiation
- Pricing
- Collection creation
- New Era – Digital Business (6 ECTS)
- Ecommerce
- Omnichannel
- UX/UI
- Digital marketing
- Social media
- Marketing and Communication (6 ECTS)
- Marketing
- Consumer research
- Sales
- Advertising
- Communication
- Branding and brand
- Social media
- Sustainability (6 ECTS)
- Circular economy
- Circular ecosystems
- Environmental impact
- Business ethics
- CSR – Corporate social responsibility
- Creativity and Innovation (6 ECTS)
- Fundamentals of creativity
- Product creation and development
- Creative processes
- Fashion Lab
- Artificial intelligence and big data
- Entrepreneurship
- Master's Thesis (6 ECTS)
- Programming
Teaching:
- The program features a practical approach, incorporating real-world case studies, hands-on projects, and collaboration with industry partners.
- The faculty is composed of professionals and experts with extensive experience in the fashion industry, who share their practical knowledge and up-to-date perspectives.
Careers:
- The program prepares students for various roles within the fashion industry, including:
- Product manager
- Buyer/Purchasing manager
- Category manager
- Project manager
- Creative director
- Strategic consultant
- Business creation and development
- Designer
- Brand manager
- Innovation director
- Entrepreneur
Other:
- The program is offered in collaboration with IADE, Escuela de Diseño, a school with over 60 years of experience and a recognized center of prestige and avant-garde in the field of interior design and fashion design, both nationally and internationally.
- The program emphasizes personalized teaching, helping students discover and develop their own abilities.
- The program prioritizes the teacher-student relationship, fostering a stimulating, flexible, close, and dialogical environment.
- The program offers networking opportunities through events where students can connect with industry professionals and expand their professional network.
- The program utilizes Project Based Learning, allowing students to learn from practical cases in top-level facilities and laboratories that simulate professional environments.
- The program provides support from professors, collaborators, and classmates, helping students identify their strengths and weaknesses and maximize their potential.
- The program includes workshops and masterclasses led by Desigual professionals.
- The program offers a practice agreement with Desigual.
- The program's curriculum was developed in collaboration with Desigual.
