Program Overview
It is designed for professionals seeking to specialize in e-commerce or entrepreneurs looking to start their own online businesses. The program includes masterclasses with successful professionals, personal tutor support, and professional practice opportunities. Graduates can pursue careers in digital marketing, e-commerce management, and related fields.
Program Outline
Degree Overview:
The Postgrado de Experto Universitario en E-Commerce Online is a specialized program designed to equip individuals with the knowledge and skills necessary to thrive in the digital business landscape. The program offers a comprehensive understanding of online commerce, encompassing everything from setting up and maintaining online stores to managing product and service sales, both on independent e-commerce platforms and marketplaces.
Objectives:
- Gain a holistic understanding of e-commerce as both an additional sales channel and a monetizable business model.
- Master the essential steps involved in establishing an online store, from initial setup to designing effective marketing campaigns to reach global customers.
- Develop proficiency in utilizing popular industry tools such as Prestashop, WooCommerce (WordPress), CRM, and Google Analytics, enabling successful management of various e-commerce operations.
Teaching:
- Flexibility: The program is entirely online, allowing students to learn at their own pace and from any location.
- Masterclasses with Experts: Students have the opportunity to attend live masterclasses led by successful professionals and renowned speakers in the field.
- Expert Faculty: The program is taught by a faculty that combines teaching experience with active professional practice, ensuring students receive the latest industry trends and methodologies.
- Personal Tutor Support: Each student is assigned a personal tutor who provides personalized guidance and support throughout the program, helping them achieve their goals.
- Professional Practice Opportunities: Students can inquire about internship opportunities through the program's partnerships, allowing them to gain practical experience in their chosen field.
Careers:
- Digital Marketing Manager
- E-Commerce Channel Manager
- E-commerce Consultant
- Digital Acquisition Manager
- Digital Marketing Sales Representative
- Online Sales Manager
- Digital Product/Project Manager
- SEO/SEM Consultant
- Web Analyst
- Community Manager
- Social Media Manager
Other:
- Harvard Business Publishing Education Collaboration: The program includes two Harvard courses: "Curso de Conceptos básicos de Marketing" and "Curso de Inteligencia Digital." Upon completion of these courses, students receive personalized certificates and digital badges from Harvard.
- Program Design: The program is designed for individuals with an entrepreneurial mindset or a desire to specialize in e-commerce. It caters to professionals in marketing, sales, communication, advertising, logistics, and consulting who seek to lead digital marketing and e-commerce departments. It also benefits professionals from other fields looking to transition into a high-demand career. Additionally, technical professionals can expand their knowledge in functional areas essential for successful e-commerce management, particularly in digital marketing and social media.
Universidad Europea: A Comprehensive Overview
Overview:
Universidad Europea is a private university in Spain offering a wide range of academic programs, including undergraduate, postgraduate, doctorate, and technical degrees. It boasts a strong focus on practical learning, internationalization, and employability. The university has six campuses located in Madrid, Valencia, Alicante, and Canarias, as well as online programs for flexible learning.
Services Offered:
Universidad Europea provides a comprehensive range of services to its students, including:
Academic Support:
Educational counselling, internships, careers service, diplomas and certificates, management services, and financial information.Campus Life:
Active student clubs and associations, volunteering opportunities, and a vibrant campus experience.Internationalization:
Study abroad programs, international mobility opportunities, and tailor-made programs for international students.Research:
Extensive research opportunities, including collaborations with leading institutions and industry partners.Facilities:
Modern libraries, state-of-the-art classrooms, and specialized laboratories.Student Life and Campus Experience:
Students at Universidad Europea can expect a dynamic and engaging campus experience. The university fosters a strong sense of community with numerous student clubs and associations, providing opportunities for social interaction, extracurricular activities, and personal development. The university also encourages volunteering, promoting social responsibility and engagement.
Key Reasons to Study There:
Practical Learning:
Universidad Europea emphasizes a "learning by doing" approach, incorporating real-world projects, internships, and industry collaborations into its curriculum.Internationalization:
The university offers a diverse and international learning environment with a significant number of international students and faculty.Employability:
Universidad Europea boasts a high employability rate, with graduates finding employment within 18 months of graduation.Campus Locations:
The university's six campuses provide students with a choice of locations across Spain, offering diverse cultural experiences and opportunities.Online Programs:
The university's online programs provide flexibility and accessibility for students who prefer distance learning.Academic Programs:
Universidad Europea offers a wide range of academic programs across various disciplines, including:
Undergraduate Programs:
Degrees in Animation, Architecture, Biomedicine and Health, Business and Technology, Communication and Marketing, Criminology, Design, Fashion, Education, Engineering, Games Design, International Relations, Languages and Translation, Law, Sciences, Sports, and Tourism.Postgraduate Programs:
Master's degrees in various fields, including Business Administration, Big Data Analytics, Sustainability, Project Management, Construction Management, Sports Management, Esports Management, Sports Psychology, and Sports Nutrition.Doctorate and PhD Programs:
Programs in Biomedicine and Health, Engineering, and Sports.Higher-Level Technical Degrees:
Programs in Biomedicine and Health, Business and Technology, Communication and Marketing, Education, Engineering, and Gaming and Animation.Other:
Universidad Europea has a strong reputation for its commitment to quality education and innovation. The university is recognized by various rankings as one of the best private universities in Spain. It also has a strong partnership with Real Madrid Graduate School, offering specialized programs in sports management and communication.
Entry Requirements:
To access the Postgraduate Diploma in E-Commerce, you must meet one of the following requirements:
- Hold a Bachelor's Degree: Possession of a Bachelor's Degree is required.
- Professional Experience: Applicants with accredited professional experience, meeting the specific requirements of each professional field, can be considered. This experience must guarantee the attainment of the required competencies for the program.
- Higher Vocational Training (FP): Holders of Higher Vocational Training (FP) certificates with accredited professional experience after completing their internships can also apply.
