Program Overview
It is designed for professionals seeking to specialize in e-commerce or entrepreneurs looking to start their own online businesses. The program includes masterclasses with successful professionals, personal tutor support, and professional practice opportunities. Graduates can pursue careers in digital marketing, e-commerce management, and related fields.
Program Outline
Degree Overview:
The Postgrado de Experto Universitario en E-Commerce Online is a specialized program designed to equip individuals with the knowledge and skills necessary to thrive in the digital business landscape. The program offers a comprehensive understanding of online commerce, encompassing everything from setting up and maintaining online stores to managing product and service sales, both on independent e-commerce platforms and marketplaces.
Objectives:
- Gain a holistic understanding of e-commerce as both an additional sales channel and a monetizable business model.
- Master the essential steps involved in establishing an online store, from initial setup to designing effective marketing campaigns to reach global customers.
- Develop proficiency in utilizing popular industry tools such as Prestashop, WooCommerce (WordPress), CRM, and Google Analytics, enabling successful management of various e-commerce operations.
Teaching:
- Flexibility: The program is entirely online, allowing students to learn at their own pace and from any location.
- Masterclasses with Experts: Students have the opportunity to attend live masterclasses led by successful professionals and renowned speakers in the field.
- Expert Faculty: The program is taught by a faculty that combines teaching experience with active professional practice, ensuring students receive the latest industry trends and methodologies.
- Personal Tutor Support: Each student is assigned a personal tutor who provides personalized guidance and support throughout the program, helping them achieve their goals.
- Professional Practice Opportunities: Students can inquire about internship opportunities through the program's partnerships, allowing them to gain practical experience in their chosen field.
Careers:
- Digital Marketing Manager
- E-Commerce Channel Manager
- E-commerce Consultant
- Digital Acquisition Manager
- Digital Marketing Sales Representative
- Online Sales Manager
- Digital Product/Project Manager
- SEO/SEM Consultant
- Web Analyst
- Community Manager
- Social Media Manager
Other:
- Harvard Business Publishing Education Collaboration: The program includes two Harvard courses: "Curso de Conceptos básicos de Marketing" and "Curso de Inteligencia Digital." Upon completion of these courses, students receive personalized certificates and digital badges from Harvard.
- Program Design: The program is designed for individuals with an entrepreneurial mindset or a desire to specialize in e-commerce. It caters to professionals in marketing, sales, communication, advertising, logistics, and consulting who seek to lead digital marketing and e-commerce departments. It also benefits professionals from other fields looking to transition into a high-demand career. Additionally, technical professionals can expand their knowledge in functional areas essential for successful e-commerce management, particularly in digital marketing and social media.
