Máster en Comunicación Audiovisual (Mediaset)

Program Overview

This Master's program in Audiovisual Media Creation and Management, offered by Mediaset España, provides a comprehensive understanding of the television industry, from content development and production to broadcasting and commercialization. Led by industry professionals and with access to cutting-edge facilities, students gain practical skills in creating innovative content for various platforms and thrive in careers related to audiovisual content production and distribution.

Program Outline

Máster en Creación y Gestión de Contenidos Audiovisuales - Mediaset

Degree Overview:

This Master's program offers a comprehensive understanding of the television business, encompassing creation, production, programming, commercialization, and broadcasting. It aims to equip students with the skills to position content effectively, optimize channel potential, leverage digitalization opportunities, and maximize business profitability. The program focuses on current television trends and new technologies, enabling students to create content for various platforms, including mobile screens and their interaction with television.

Objectives:

• Gain a global perspective on the television business.
• Develop skills in content generation and format invention.
• Acquire expertise in audiovisual production, content development, realization, and generation.
• Understand the current audiovisual industry and its challenges and opportunities.

Outline:

Structure:

• The program is 9 months long and consists of 60 ECTS credits.
• It is delivered in Spanish and is offered in Alcobendas, Madrid.
• The program is divided into eight modules:
• Image technology
• Realization, editing, and post-production
• Sound in television
• Stage design and lighting
• Technical operations and management of infrastructure and services
• Module II: Business Models and Skills (32 hours)
• Television business structure
• Legal regulations
• Human resources
• Audiovisual sector's economic and financial environment
• Strategy and techniques for negotiation and communication
• Module III: Content Programming (56 hours)
• Study and strategies of television programming
• Audience research and programming practices
• Module IV: Content Creation and Management (90 hours)
• Own production and entertainment programs (formats)
• Television fiction and its constraints
• Television company's contribution to the film industry
• Production of news programs and multimedia content
• Module V: Broadcasting and Distribution Channels (8 hours)
• New audiovisual model, DTT: consequences and new audiovisual trends
• Content distribution over the internet
• Content distribution to mobile phones, IPTV (unicast, bidirectionality, and interactivity)
• Module VI: Creativity and New Formats (52 hours)
• Work in creative processes, creative development, and innovation of content and formats
• Module VII: Advertising and Derivative Products (44 hours)
• Techniques of persuasive communication
• Advertising regulations
• Advertising and derivative products
• Digital media
• Commercial and operational policy
• Commercial management
• Advertising production for television and new platforms
• Module VIII: Master's Thesis (146 hours)
• Development and defense of a viable business idea or development before a panel of experts.

Teaching:

• The program is taught by professionals from the audiovisual sector, including Mediaset España.
• The teaching methodology includes theoretical classes, case studies, and practical exercises.
• The program utilizes laboratories equipped with audiovisual equipment, video and audio editing rooms, and post-production booths.
• Students have the opportunity to visit Mediaset España facilities in Madrid and the Picasso Studios in Villaviciosa.

Careers:

• The program prepares students for careers in production companies and television channels in roles related to:
• Content creation
• Production
• Programming
• Commercialization
• Broadcasting of audiovisual content

Other:

• The program is partnered with Mediaset España, the leading media company in Spain and the fourth most profitable in Europe.
• Mediaset España's involvement extends beyond internship opportunities, as they actively contribute by providing faculty and facilities for specific activities.
• The program emphasizes the importance of connecting students with the professional world and providing a comprehensive understanding of the television business.