Program Overview
The Web Analytics online course equips students to analyze and interpret web data. Combining coursework with Harvard Business Publishing Education courses and personalized support, this program prepares students for in-demand careers in digital analytics.
Program Outline
Degree Overview:
The online Web Analytics course is designed to teach students how to understand and analyze web data, including essential aspects like KPIs and web tagging. Students will learn to use tools like Google Analytics and Microsoft Power BI to analyze data and present it in reports and dashboards. The course emphasizes understanding user behavior, the importance of User Experience (UX), and strategies for customer loyalty and engagement. It also covers the fundamentals of e-commerce. The primary goal is to teach students how to analyze data to predict, optimize, and make informed business decisions to increase profits.
Outline:
The Web Analytics course is structured into four modules:
- Introduction to data
- Designing and creating a digital marketing plan
- Analyzing profitability (ROI) in a marketing plan
- Metrics and results analysis in digital advertising campaigns
- Analytical tools: Differences between interfaces and implementation
- Web analytics in Google Suite
- Reporting
Module 3: Web Implementation: Google Tag Manager and Pixel
- How to measure and optimize critical web processes
- Web positioning (SEO, SEM)
- Social media positioning (SMO, SMS)
- Web tagging
Module 4: Web Analytics of UX, Lead Generation, Conversion, and E-commerce
- User experience
- Generating and qualifying leads
- Keys to creating an online store
- Email marketing
- Loyalty and engagement strategies through the internet
Teaching:
- Flexibility: The course is 100% online, allowing students to learn at their own pace.
- Masterclasses with Experts: Students can attend live masterclasses with successful professionals and industry leaders.
- Expert Faculty: The course is taught by faculty who combine teaching with professional experience, bringing the latest trends and methodologies to the classroom.
- Personal Tutor: Students receive personalized guidance and support from a tutor throughout the course.
- Professional Internships: Students can inquire about internship opportunities through the university's partnerships.
- Harvard Business Publishing Education Collaboration: The course includes two Harvard courses:
- Decision Making Course: Teaches effective and intelligent decision-making using data.
- Harvard Digital Intelligence Course: Develops key skills and competencies in professional environments.
- Students receive personalized certificates and digital badges from Harvard upon completion of these courses.
Careers:
The Web Analytics course prepares students for in-demand digital careers with future growth potential, including:
- Web Analyst
- Web Analytics Manager
- SEO and SEM Web Analyst
- Social Media Web Analyst
- Digital Analyst
- Analytics Manager
- Business Analytics Manager
- Content Manager
- Digital Marketing Manager
- Digital Marketing Director
Other:
- CENET Club: Students can join the CENET Club, a space for networking and sharing projects and ideas.
- Student Profile: The course is suitable for students who want to specialize in web analytics after completing their studies. It is also ideal for working professionals seeking to enhance their knowledge and skills in the field.
- Admission Requirements: To enroll in the Web Analytics course, students must meet one of the following requirements:
- Hold a Bachelor's degree.
- Have accredited professional experience, ensuring the attainment of the required competencies.
- Hold a Higher Vocational Training (FP) degree with professional experience after completing internships.
- Testimonials: The course receives positive feedback from students who appreciate its comprehensive content and flexibility.
- Awards and Recognition: The University Europea has received prestigious awards and recognition for its quality and innovation in education.
