Postgrado de Experto Universitario en SEO y SEM Online
Program Overview
This 100% online SEO and SEM program provides students with the marketing techniques and digital tools needed to successfully launch and promote a website. Additionally, they are trained in using the top industry tools, including, Google AdWords, Google Search Console, Semrush, among others
Program Outline
Degree Overview:
This online SEO and SEM course teaches students the marketing strategies and digital tools needed to successfully position a website. Participants learn to design search engine campaigns and measure and analyze their results. This program prepares students to work on online advertising and marketing projects in all types of companies. Students will discover the keys to organic and paid positioning. They will also learn to use some of the most in-demand tools in the industry: Google AdWords, Google Search Console, Semrush, WooRank, Ahrefs, Yoast, or Sistrix, among others.
Outline:
The SEO and SEM course is composed of the following units:
- Module 1.
- Introduction to Digital Marketing:
- Introduction to Digital Marketing
- The Digital Consumer
- The Online Advertising Market
- Module 2.
- Organic Search Engine Positioning: SEO:
- Organic Search Engine Positioning: SEO
- Types of SEO
- Working as an SEO Professional
- SEO Support Tools
- Module 3.
- Search Engine Marketing: SEM:
- Search Engine Advertising Campaigns: SEM
- Google Ads Advertising Formats
- Keywords
- Other Advertising Formats and Media
- Module 4.
- Integrated Online Advertising:
- The Importance of Landing Pages
- The Online Advertising Plan
- Dimensions, Metrics, and Analysis
Teaching:
- Flexibility: Study wherever and whenever you want with 100% online training.
- Masterclasses with Experts: Attend live masterclasses with successful professionals and leading speakers. Choose the ones that interest you most, as this is an optional activity.
- Employability: Acquire the skills that the job market demands.
Careers:
The SEO and SEM course prepares students for the following digital marketing roles:
- SEO Consultant
- SEO Specialist
- SEM Consultant
- PPC Specialist
- SEM Specialist
- SEM Manager
- Digital Analyst
- Digital Marketing Consultant
- Digital Account Manager
- Marketing Director
Other:
- Harvard Business Publishing Education Collaboration: This training includes two Harvard courses:
- Strategic Thinking Course: Analyze opportunities and problems from a broad perspective, develop strategic thinking to continuously evaluate the organization and industry, and apply knowledge to achieve a competitive advantage.
- Digital Intelligence Course: Develop key skills and competencies in professional environments. Learn how to adopt a digital mindset and foster it in others.
- CENET, the Entrepreneurship and Networking Club: Founded in 2018 by students of the Universidad Europea de Valencia with the support of the faculty and administration, the CENET club is a space where students from different programs can meet and share their projects and concerns.
- Awards and Recognition:
- QS Stars: Maximum score in the prestigious QS Stars ranking in Internationalization, Employability, Teaching, and Online Learning.
- EFQM: Highest level of EFQM recognition, the only international certification that awards organizations for their excellent, innovative, and sustainable management.
- Times Higher Education: Third position of Spanish Universities in the international World University Rankings 2021 of the Times Higher Education (THE).
