Grado en Marketing

Program Overview

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The Grado en Marketing at Universidad Europea de Madrid is a four-year program that equips students with the knowledge and skills to meet the challenges of the modern marketing landscape. Emphasizing a contemporary perspective, the program covers a range of topics including digital marketing, consumer behavior, and strategic planning. Graduates are well-prepared for careers in marketing management, market research, advertising, and more. The program features industry partnerships, international mobility opportunities, and a unique Challenge Based School approach that fosters practical experience.

Program Outline

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Degree Overview:

The Grado en Marketing (Marketing Degree) is a four-year program offered by the Universidad Europea de Madrid. It is designed to equip students with the knowledge, skills, and abilities necessary to meet the challenges demanded by businesses and institutions. The program emphasizes a modern perspective on marketing, incorporating new subjects and adapting to the evolving digital landscape.

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Objectives:

The program aims to:

• Provide a solid foundation in fundamental marketing principles.
• Immerse students in key areas like Neuromarketing, e-Commerce, Big Data, and the Digital Ecosystem.
• Develop students' understanding of consumer behavior and decision-making processes.
• Equip students with the skills to design and implement effective marketing campaigns.
• Foster students' ability to analyze market trends and data to inform strategic decisions.
• Prepare students for leadership roles in the marketing field.

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Outline:

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Structure:

The program is structured into four years of study, with a total of 240 ECTS credits.

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Course Schedule:

• First Year:
• Entorno Económico (Economic Environment)
• Estadística (Statistics)
• Gestión de la Empresa (Business Management)
• Introducción al Marketing (Introduction to Marketing)
• Psicosociología del Consumidor (Consumer Psychosocial)
• Second Year:
• Gestión de Producto y Servicio (Product and Service Management)
• Habilidades de Comunicación Oral y Escrita (Oral and Written Communication Skills)
• Finanzas para el Marketing (Finance for Marketing)
• Herramientas Creativas y de Producción II (Creative and Production Tools II)
• Estrategias de Marca (Brand Strategies)
• Comunicación de Marketing II (Marketing Communication II)
• Competencias Generales UEM II: Influencia e Impacto Relacional (General Competencies UEM II: Influence and Relational Impact)
• Inglés (English)
• Gestión de Precio (Price Management)
• Distribución Comercial II (Commercial Distribution II)
• Dirección Comercial y Ventas (Commercial Management and Sales)
• Third Year:
• Gestión de Personas (People Management)
• Comercio Electrónico (e-Commerce) - available in both online and in-person formats
• Ecosistema Digital (Digital Ecosystem)
• Competencias Generales UEM III: Liderazgo Emprendedor (General Competencies UEM III: Entrepreneurial Leadership)
• Herramientas Digitales (Digital Tools)
• Ingeniería de Datos (Data Engineering)
• Marketing Estratégico (Strategic Marketing)
• Neuromarketing (Neuromarketing)
• Derecho de la Empresa (Business Law) - optional
• Simulación Comercial (Commercial Simulation) - optional
• Fourth Year:
• Prácticas en Empresa II (Company Internship II)
• Prácticas en Empresa III (Company Internship III)
• Trabajo Fin de Grado (Final Degree Project)
• Plan de Marketing / Taller de Marketing (Marketing Plan / Marketing Workshop)
• Nuevas Tendencias del Marketing: Marketing Experiencial (New Marketing Trends: Experiential Marketing)
• Marketing Internacional - available in both online and in-person formats
• International Marketing - available in both online and in-person formats
• Herramientas Analíticas - available in both online and in-person formats - optional
• Gestión de Proyectos - available online only - optional
• Laboratorio de Creatividad - available in-person only - optional
• Planificación Estratégica Publicitaria - available in-person only - optional
• Actividades Universitarias - optional

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Modules:

The program includes a wide range of modules covering various aspects of marketing, including:

• Marketing Fundamentals: Introduction to Marketing, Consumer Psychosocial, Market Research, Brand Strategies, Strategic Marketing, Neuromarketing.
• Digital Marketing: e-Commerce, Digital Ecosystem, Digital Tools, Data Engineering, Marketing Communication, Marketing Plan/Workshop.
• Business and Management: Economic Environment, Statistics, Business Management, Finance for Marketing, People Management, Business Law, Commercial Simulation.
• Communication and Creativity: Creative and Production Tools, Oral and Written Communication Skills, Price Management, Commercial Management and Sales, Experiential Marketing, International Marketing.
• Internship and Project Work: Company Internship, Final Degree Project, Activities Universitarias.

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Assessment:

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Assessment Methods:

The program utilizes a variety of assessment methods, including:

• Assignments: Students complete individual and group assignments to apply their knowledge to real-world scenarios.
• Presentations: Students present their work to their peers and faculty, demonstrating their communication and presentation skills.
• Case Studies: Students analyze real-world business cases to develop critical thinking and problem-solving skills.
• Internship Reports: Students document their experiences and learning outcomes from their internships.
However, common criteria include:
• Knowledge and Understanding: Demonstrating a thorough understanding of the subject matter.
• Application: Applying theoretical concepts to practical situations.
• Communication: Effectively communicating ideas and findings in written and oral formats.
• Problem-Solving: Identifying and solving marketing challenges.
• Creativity: Developing innovative and original marketing solutions.
• Teamwork: Collaborating effectively with others.

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Teaching:

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Teaching Methods:

The program employs a variety of teaching methods to engage students and facilitate learning, including:

• Lectures: Traditional lectures provide students with a foundational understanding of key concepts and theories.
• Interactive Workshops: Workshops allow students to actively participate in discussions, problem-solving exercises, and group projects.
• Case Studies: Students analyze real-world business cases to develop critical thinking and problem-solving skills.
• Guest Speakers: Industry professionals share their expertise and insights with students.
• Simulations: Students participate in simulations to experience real-world marketing scenarios.
• Online Learning Platforms: Students access online resources, materials, and tools to support their learning.

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Faculty:

The program is taught by a team of experienced and qualified faculty members with expertise in various areas of marketing. Many faculty members have industry experience, bringing real-world perspectives to the classroom.

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Unique Approaches:

• Challenge Based School: The program incorporates a Challenge Based School approach, where students work on real-world projects and challenges posed by businesses and organizations.
• Consulting Lab: Students gain practical experience by working on consulting projects for real companies, applying their knowledge and skills to solve business problems.
• Formation Dual: The program offers a dual learning model, where students combine classroom learning with practical experience through internships and collaborations with industry partners.

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Careers:

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Potential Career Paths:

Graduates of the Grado en Marketing are well-prepared for a wide range of careers in the marketing field, including:

• Marketing Management: Marketing Manager, Brand Manager, Digital Marketing Manager, Product Manager, E-commerce Manager.
• Market Research: Market Research Analyst, Market Research Manager.
• Advertising and Public Relations: Advertising Account Executive, Public Relations Specialist, Social Media Manager.
• Sales and Business Development: Sales Manager, Business Development Manager, Account Manager.
• Entrepreneurship: Starting and managing their own marketing-related businesses.

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Opportunities:

The program provides students with the skills and knowledge to pursue careers in various industries, including:

• Consumer Goods and Services: Retail, Food and Beverage, Fashion, Tourism.
• Technology and Media: Software, Telecommunications, Media Production, Digital Marketing Agencies.
• Finance and Banking: Financial Services, Investment Banking, Insurance.
• Non-Profit Organizations: Fundraising, Marketing and Communications.

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Outcomes:

Graduates of the program are equipped with the skills and knowledge to:

• Analyze market trends and consumer behavior.

• Develop and implement effective marketing strategies.

• Manage marketing campaigns across various channels.

• Lead and motivate marketing teams.

• Adapt to the evolving digital landscape.

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Other:

• International Mobility: The program offers opportunities for students to study abroad at partner universities, expanding their global perspectives and enhancing their international competitiveness.
• Industry Partnerships: The program has strong partnerships with leading companies in the marketing field, providing students with access to internships, networking opportunities, and real-world projects.
• Consulting Lab: Students gain practical experience by working on consulting projects for real companies, applying their knowledge and skills to solve business problems.
• Formation Dual: The program offers a dual learning model, where students combine classroom learning with practical experience through internships and collaborations with industry partners.