Program Overview
This intensive online Neuromarketing course from the Universidad Europea de Valencia teaches the fundamentals of neuroimaging techniques, cognitive processes, and their role in consumer decision-making. Featuring expert faculty, hands-on content, and certification from Harvard Business Publishing Education, this program provides practical skills for crafting effective marketing strategies based on understanding the human brain.
Program Outline
Degree Overview:
The Neuromarketing course teaches the fundamentals of the human brain's workings and its role in consumer decision-making. The course equips learners with skills and tools to interpret physiological signals, aiding in market research and the creation of compelling, differentiated marketing messages.
Outline:
- Module 1: From Marketing to Neuro Marketing:
- Evolution of Marketing
- Change and Marketing
- Neuroscience and Neuroimaging Techniques
- Neuroeconomics
- Module 2: The Human Brain:
- The Human Brain
- Mirror Neurons and Empathy
- Decision-Making
- Module 3: Cognitive Processes:
- Cognitive Processes and Emotions
- Emotions
- Module 4: Practical Applications:
- Marketing Mix
- Sensory Marketing
- Neuroethics
- Qualitative Market Research
- Message and Clarity
Teaching:
- Flexible Online Learning: 100% online, accessible anytime, anywhere.
- Interactive Content: Practical and interactive materials developed by experts.
- Expert Faculty: Professors combine teaching with professional experience, bringing the latest trends and methodologies to the classroom.
- Personal Tutor: Personalized guidance and support throughout the course.
- Intensive Program: Acquire specialized knowledge in just three months.
- Harvard Business Publishing Education Collaboration: Includes the Harvard Course on Basic Marketing Concepts, covering customer purchase influences, customer research, and effective marketing strategy creation.
- Quality Recognition: The program is backed by the educational quality of the Universidad Europea.
- Harvard Certification: Upon completion, students receive a personalized certificate and a digital badge from Harvard.
- Personalized Campaigns: The course emphasizes the importance of personalized marketing campaigns in the digital age, using neuromarketing techniques to understand user emotional responses and create effective strategies.
- Campus Virtual: The online platform offers the latest virtual teaching technologies, accessible from any device.
- Autonomous Planning: Students can access all course content from day one and organize their study time.
- Dynamic Content: The program includes downloadable materials, explanatory videos, and practical exercises. It is also compatible with working professionals, allowing them to dedicate time to the course as needed.
Universidad Europea: A Comprehensive Overview
Overview:
Universidad Europea is a private university in Spain offering a wide range of academic programs, including undergraduate, postgraduate, doctorate, and technical degrees. It boasts a strong focus on practical learning, internationalization, and employability. The university has six campuses located in Madrid, Valencia, Alicante, and Canarias, as well as online programs for flexible learning.
Services Offered:
Universidad Europea provides a comprehensive range of services to its students, including:
Academic Support:
Educational counselling, internships, careers service, diplomas and certificates, management services, and financial information.Campus Life:
Active student clubs and associations, volunteering opportunities, and a vibrant campus experience.Internationalization:
Study abroad programs, international mobility opportunities, and tailor-made programs for international students.Research:
Extensive research opportunities, including collaborations with leading institutions and industry partners.Facilities:
Modern libraries, state-of-the-art classrooms, and specialized laboratories.Student Life and Campus Experience:
Students at Universidad Europea can expect a dynamic and engaging campus experience. The university fosters a strong sense of community with numerous student clubs and associations, providing opportunities for social interaction, extracurricular activities, and personal development. The university also encourages volunteering, promoting social responsibility and engagement.
Key Reasons to Study There:
Practical Learning:
Universidad Europea emphasizes a "learning by doing" approach, incorporating real-world projects, internships, and industry collaborations into its curriculum.Internationalization:
The university offers a diverse and international learning environment with a significant number of international students and faculty.Employability:
Universidad Europea boasts a high employability rate, with graduates finding employment within 18 months of graduation.Campus Locations:
The university's six campuses provide students with a choice of locations across Spain, offering diverse cultural experiences and opportunities.Online Programs:
The university's online programs provide flexibility and accessibility for students who prefer distance learning.Academic Programs:
Universidad Europea offers a wide range of academic programs across various disciplines, including:
Undergraduate Programs:
Degrees in Animation, Architecture, Biomedicine and Health, Business and Technology, Communication and Marketing, Criminology, Design, Fashion, Education, Engineering, Games Design, International Relations, Languages and Translation, Law, Sciences, Sports, and Tourism.Postgraduate Programs:
Master's degrees in various fields, including Business Administration, Big Data Analytics, Sustainability, Project Management, Construction Management, Sports Management, Esports Management, Sports Psychology, and Sports Nutrition.Doctorate and PhD Programs:
Programs in Biomedicine and Health, Engineering, and Sports.Higher-Level Technical Degrees:
Programs in Biomedicine and Health, Business and Technology, Communication and Marketing, Education, Engineering, and Gaming and Animation.Other:
Universidad Europea has a strong reputation for its commitment to quality education and innovation. The university is recognized by various rankings as one of the best private universities in Spain. It also has a strong partnership with Real Madrid Graduate School, offering specialized programs in sports management and communication.
