Doble Grado en Comunicación Audiovisual y Publicidad
Program Overview
The Doble Grado en Comunicación Audiovisual y Publicidad is a five-year program offered by the Universidad Europea that trains professionals in communication, entertainment, and advertising. It emphasizes practical skills, industry knowledge, and a comprehensive approach to information sciences. Graduates are well-prepared for careers in advertising agencies, media production companies, communication departments, and other related fields. The program includes a dual training program, access to state-of-the-art facilities, and opportunities for practical experience and networking.
Program Outline
Degree Overview:
The Doble Grado en Comunicación Audiovisual y Publicidad (Double Degree in Audiovisual Communication and Advertising) is an official degree program offered by the Universidad Europea. It aims to train future professionals capable of tackling specific challenges in the fields of communication, entertainment, and advertising.
Outline:
The program is structured over five years and comprises a total of 354 ECTS credits. It is delivered in Spanish and is offered in Villaviciosa de Odón, Madrid. The curriculum is designed to provide a well-rounded education in both audiovisual communication and advertising, covering a wide range of subjects.
Course Schedule:
The program is divided into five academic years, with each year containing a specific set of modules. The modules are categorized by year and subject, with each module having a designated number of ECTS credits.
Individual Modules:
The program includes a diverse range of modules, including:
- Communication: Teoría de la Comunicación, Comunicación Persuasiva, Comunicación Corporativa
- Advertising: Ecosistema publicitario, Retórica y oratoria, Pensamiento creativo, Fundamentos de marketing, Procesos de trabajo en agencias de publicidad, Psicosociología del consumidor, Medios, soportes y formatos, Nuevas tendencias artísticas en publicidad, Estrategia de marca, Estrategia Publicitaria, Copy, Dirección de Arte, Laboratorio de creatividad, Neurocreatividad, Fotografía publicitaria, Diseño de usabilidad (UX), Portfolio, Dirección de Arte 2 (packaging, promocional y directo), Laboratorio de creatividad digital
- Other: Eficacia personal y profesional, Liderazgo emprendedor, Prácticas externas, Trabajo Fin de Grado, Inglés
Assessment:
The program utilizes a variety of assessment methods, including:
- Assignments: Students are required to complete various assignments, such as essays, research papers, presentations, and projects, to demonstrate their understanding and application of course material.
- Practical Work: The program emphasizes practical skills, and students are assessed through practical exercises, projects, and portfolio development.
- Final Project: Students are required to complete a final project, which allows them to demonstrate their skills and knowledge in a comprehensive manner.
Teaching:
The program employs a variety of teaching methods, including:
- Lectures: Traditional lectures are used to deliver core concepts and provide theoretical frameworks.
- Seminars: Interactive seminars allow students to engage in discussions, share ideas, and apply theoretical knowledge to real-world scenarios.
- Workshops: Practical workshops provide hands-on experience with industry-standard tools and techniques.
- Guest Speakers: The program invites industry professionals to share their expertise and insights, providing students with valuable real-world perspectives.
- Challenge Based School: The program utilizes a Challenge Based School methodology, where students are presented with real-world challenges proposed by agencies and media companies. This approach encourages students to apply their knowledge and skills to solve practical problems.
Careers:
Graduates of the Doble Grado en Comunicación Audiovisual y Publicidad are well-prepared for a variety of careers in the communication, entertainment, and advertising industries. Some potential career paths include:
- Advertising Agencies: Account Manager, Strategic Planner, Content Manager, Social Media Manager, SEM/SEO Specialist, Creative Director, Art Director, Copywriter, Graphic Designer, Producer
- Media Production Companies: Audiovisual Director, Producer, Radio/TV Program Designer, Content Manager, Realizer, Graphic Designer, Digital Image Editor, Cameraman
- Communication Departments: Communication Director, Marketing Manager, Digital Communication Manager, Ecommerce Manager, Event Manager, Public Relations Manager
- Other: Teacher, Researcher, Entrepreneur
Other:
- The program includes a dual training program, which provides students with the opportunity to receive training from professionals in the advertising industry.
- Students have the opportunity to participate in the Pitching Minds program, a creative team that has won over 40 national and international awards.
- The program offers access to state-of-the-art facilities, including a radio studio, digital sound room, virtual studio, photography studio, TV studio, and graphic design lab.
- The program includes a strong emphasis on practical experience, with students completing internships at prestigious agencies and media companies.
Universidad Europea: A Comprehensive Overview
Overview:
Universidad Europea is a private university in Spain offering a wide range of academic programs, including undergraduate, postgraduate, doctorate, and technical degrees. It boasts a strong focus on practical learning, internationalization, and employability. The university has six campuses located in Madrid, Valencia, Alicante, and Canarias, as well as online programs for flexible learning.
Services Offered:
Universidad Europea provides a comprehensive range of services to its students, including:
Academic Support:
Educational counselling, internships, careers service, diplomas and certificates, management services, and financial information.Campus Life:
Active student clubs and associations, volunteering opportunities, and a vibrant campus experience.Internationalization:
Study abroad programs, international mobility opportunities, and tailor-made programs for international students.Research:
Extensive research opportunities, including collaborations with leading institutions and industry partners.Facilities:
Modern libraries, state-of-the-art classrooms, and specialized laboratories.Student Life and Campus Experience:
Students at Universidad Europea can expect a dynamic and engaging campus experience. The university fosters a strong sense of community with numerous student clubs and associations, providing opportunities for social interaction, extracurricular activities, and personal development. The university also encourages volunteering, promoting social responsibility and engagement.
Key Reasons to Study There:
Practical Learning:
Universidad Europea emphasizes a "learning by doing" approach, incorporating real-world projects, internships, and industry collaborations into its curriculum.Internationalization:
The university offers a diverse and international learning environment with a significant number of international students and faculty.Employability:
Universidad Europea boasts a high employability rate, with graduates finding employment within 18 months of graduation.Campus Locations:
The university's six campuses provide students with a choice of locations across Spain, offering diverse cultural experiences and opportunities.Online Programs:
The university's online programs provide flexibility and accessibility for students who prefer distance learning.Academic Programs:
Universidad Europea offers a wide range of academic programs across various disciplines, including:
Undergraduate Programs:
Degrees in Animation, Architecture, Biomedicine and Health, Business and Technology, Communication and Marketing, Criminology, Design, Fashion, Education, Engineering, Games Design, International Relations, Languages and Translation, Law, Sciences, Sports, and Tourism.Postgraduate Programs:
Master's degrees in various fields, including Business Administration, Big Data Analytics, Sustainability, Project Management, Construction Management, Sports Management, Esports Management, Sports Psychology, and Sports Nutrition.Doctorate and PhD Programs:
Programs in Biomedicine and Health, Engineering, and Sports.Higher-Level Technical Degrees:
Programs in Biomedicine and Health, Business and Technology, Communication and Marketing, Education, Engineering, and Gaming and Animation.Other:
Universidad Europea has a strong reputation for its commitment to quality education and innovation. The university is recognized by various rankings as one of the best private universities in Spain. It also has a strong partnership with Real Madrid Graduate School, offering specialized programs in sports management and communication.
Entry Requirements:
- EU Home Students:
- Obtain a passing grade on the Prueba para el Acceso a la Universidad (PAU) in accordance with current legislation.
- Obtain a passing grade on the Pruebas de Acceso para mayores de 25 años and mayores de 45 años.
- Hold a Technical Superior Diploma, Technical Superior Diploma in Fine Arts and Design, or Technical Sports Superior Diploma.
- Hold a Diploma, Bachelor's Degree, Technical Engineer Diploma, Engineer Diploma, Architect Diploma, or Graduate Degree.
- Students enrolled in Baccalaureate programs in member states of the European Union and other countries with international agreements may be admitted if their educational system grants access to university.
- Students from other countries without international agreements must have their studies homologated and take the university entrance exam(s).
- Individuals over 40 years of age who do not possess a university entrance qualification may be admitted if they can demonstrate relevant work or professional experience related to the degree they wish to pursue.
- International Overseas Students Outside the EU:
- Must have their studies homologated and take the university entrance exam(s).
- Students enrolled in Baccalaureate programs in member states of the European Union and other countries with international agreements may be admitted if their educational system grants access to university.
