Doble Grado en Comunicación Au - Universidad Eur

The Doble Grado en Comunicación Audiovisual y Publicidad is a five-year program offered by the Universidad Europea that trains professionals in communication, entertainment, and advertising. It emphasizes practical skills, industry knowledge, and a comprehensive approach to information sciences. Graduates are well-prepared for careers in advertising agencies, media production companies, communication departments, and other related fields. The program includes a dual training program, access to state-of-the-art facilities, and opportunities for practical experience and networking.

Program Outline

Degree Overview:

The Doble Grado en Comunicación Audiovisual y Publicidad (Double Degree in Audiovisual Communication and Advertising) is an official degree program offered by the Universidad Europea. It aims to train future professionals capable of tackling specific challenges in the fields of communication, entertainment, and advertising.

Outline:

The program is structured over five years and comprises a total of 354 ECTS credits. It is delivered in Spanish and is offered in Villaviciosa de Odón, Madrid. The curriculum is designed to provide a well-rounded education in both audiovisual communication and advertising, covering a wide range of subjects.

Course Schedule:

The program is divided into five academic years, with each year containing a specific set of modules. The modules are categorized by year and subject, with each module having a designated number of ECTS credits.

Individual Modules:

The program includes a diverse range of modules, including:

Communication: Teoría de la Comunicación, Comunicación Persuasiva, Comunicación Corporativa
Advertising: Ecosistema publicitario, Retórica y oratoria, Pensamiento creativo, Fundamentos de marketing, Procesos de trabajo en agencias de publicidad, Psicosociología del consumidor, Medios, soportes y formatos, Nuevas tendencias artísticas en publicidad, Estrategia de marca, Estrategia Publicitaria, Copy, Dirección de Arte, Laboratorio de creatividad, Neurocreatividad, Fotografía publicitaria, Diseño de usabilidad (UX), Portfolio, Dirección de Arte 2 (packaging, promocional y directo), Laboratorio de creatividad digital
Other: Eficacia personal y profesional, Liderazgo emprendedor, Prácticas externas, Trabajo Fin de Grado, Inglés

Assessment:

The program utilizes a variety of assessment methods, including:

Assignments: Students are required to complete various assignments, such as essays, research papers, presentations, and projects, to demonstrate their understanding and application of course material.
Practical Work: The program emphasizes practical skills, and students are assessed through practical exercises, projects, and portfolio development.
Final Project: Students are required to complete a final project, which allows them to demonstrate their skills and knowledge in a comprehensive manner.

Teaching:

The program employs a variety of teaching methods, including:

Lectures: Traditional lectures are used to deliver core concepts and provide theoretical frameworks.
Seminars: Interactive seminars allow students to engage in discussions, share ideas, and apply theoretical knowledge to real-world scenarios.
Workshops: Practical workshops provide hands-on experience with industry-standard tools and techniques.
Guest Speakers: The program invites industry professionals to share their expertise and insights, providing students with valuable real-world perspectives.
Challenge Based School: The program utilizes a Challenge Based School methodology, where students are presented with real-world challenges proposed by agencies and media companies.

Careers:

Graduates of the Doble Grado en Comunicación Audiovisual y Publicidad are well-prepared for a variety of careers in the communication, entertainment, and advertising industries. Some potential career paths include:

Advertising Agencies: Account Manager, Strategic Planner, Content Manager, Social Media Manager, SEM/SEO Specialist, Creative Director, Art Director, Copywriter, Graphic Designer, Producer
Media Production Companies: Audiovisual Director, Producer, Radio/TV Program Designer, Content Manager, Realizer, Graphic Designer, Digital Image Editor, Cameraman
Communication Departments: Communication Director, Marketing Manager, Digital Communication Manager, Ecommerce Manager, Event Manager, Public Relations Manager
Other: Teacher, Researcher, Entrepreneur

Other:

The program includes a dual training program, which provides students with the opportunity to receive training from professionals in the advertising industry.
Students have the opportunity to participate in the Pitching Minds program, a creative team that has won over 40 national and international awards.
The program offers access to state-of-the-art facilities, including a radio studio, digital sound room, virtual studio, photography studio, TV studio, and graphic design lab.
The program includes a strong emphasis on practical experience, with students completing internships at prestigious agencies and media companies.