Máster en Tecnología del Deporte

Program Overview

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The Master's program in Sports Technologies and Digital Transformation imparts a deep understanding of the impact of digital technologies on the sports industry. Through a blend of theoretical and practical learning, students develop skills in leveraging sports technology for enhanced performance, fan engagement, and business operations. The program emphasizes real-world applications with guest lectures from experts and exclusive experiences with Real Madrid C.F., preparing graduates for leadership roles in sports technology and innovation.

Program Outline

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Degree Overview:

This Master's program in Sports Technologies and Digital Transformation is designed for students who want to gain a critical understanding of the impact of digital technologies on the sports industry and how they are changing the landscape of sports as we know it. It emphasizes the importance of applying the right strategies to maximize performance.

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Objectives:

• To provide students with a comprehensive understanding of the impact of digital technologies on the sports industry.
• To equip students with the skills and knowledge necessary to leverage sports technology for improved performance, fan engagement, and business operations.
• To develop students' critical thinking and problem-solving abilities in the context of sports technology and digital transformation.
• To foster students' entrepreneurial spirit and prepare them for leadership roles in the future of sports.

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Outline:

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Module 1: Innovation and Technology in the Sports Industry

• The sports industry ecosystem from a business perspective
• Sports industry and technology
• Current state and trends
• Global overview of technology in sports
• Operations area of sports entities
• Performance area of sports entities
• Governance and legal aspects
• Case study: Technology and Innovation in Real Madrid Next

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Module 2: Artificial Intelligence and Contextualization of Technologies in Sports

• Big data, data sources, and data types in sports
• "Garbage in, garbage out"
• Business intelligence
• From business intelligence to artificial intelligence
• AI as the protagonist of a new industrial revolution
• What is AI?
• What can machines do and what can't they do?
• Impact of AI on sports
• The AI ladder

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Module 3: Innovation and Technology in Health, Wellness, and Injury Prevention

• Injury prevention and treatment
• Podiatry
• Nutrition
• Genetics, microbiome, and physiology in sports
• Artificial intelligence: how to apply it?
• Case study: Real Madrid

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Module 4: Innovation and Technology in Sports Performance

• Training
• Methodology
• Scouting and performance analysis
• Sensors: GPS, local positioning system, heart rate monitor, sweat sensors
• Performance analysis with artificial intelligence in football
• Performance analysis with artificial intelligence in basketball
• Artificial intelligence in tennis (computer vision systems)
• Case study: Real Madrid

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Module 5: Innovation and Technology in Audiovisual Content

• Technologies applied to communication in sports
• Media and technology in sports
• Sports production: streaming
• eSports
• Artificial intelligence: how to apply it?
(Computer vision)
• Case study: Real Madrid audiovisual content

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Module 6: Innovation and Technology Focused on the Social Area

• Real Madrid Foundation
• CSR projects
• Sustainability
• Artificial intelligence: how to apply it?

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Module 7: Innovation and Technology Focused on Smart Venues

• Cybersecurity and technological infrastructure
• Organization of a major sporting event
• Stadium and venue design
• Innovation in sporting events
• Virtual reality and augmented reality
• Prices and tickets
• Artificial intelligence: how to apply it?
• Social cases
• Case study: Real Madrid.
Automation of the playing field
• AI areas

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Module 8: Innovation and Technology Applied to Sports Marketing

• Digital marketing
• Social media
• Fan engagement
• Physical store
• Sponsorships
• Artificial intelligence: how to apply it?

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Module 9: Real Madrid Challenge

• Close collaboration with Real Madrid Next and its startup environment on some of the most innovative projects to transform the club.

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Module 10: Master's Thesis Project

• Professional practices

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Teaching:

• The program features a blend of theoretical and practical learning, with a strong emphasis on real-world applications.
• Students will benefit from the expertise of international experts in Industry 4.0 and digital transformation, as well as renowned professionals from leading sports organizations worldwide.
• The program includes guest lectures from executives of Real Madrid C.F., providing insights into the club's business model and transformation strategies.
• Students will have the opportunity to participate in real-world projects, including consulting projects with sports organizations and developing their own entrepreneurial ventures.

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Careers:

• The program prepares graduates for leadership roles in the sports industry, particularly in areas related to technology, innovation, and digital transformation.
• Potential career paths include:
• Sports technology consultant
• Data analyst
• Digital marketing specialist
• Sports performance analyst
• eSports manager
• Sports innovation manager
• Entrepreneur in the sports technology sector

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Other:

• The program includes a unique "White Week" event, featuring conferences by leading industry professionals, international athletes, Real Madrid C.F.
executives, and club athletes.
• Students will have exclusive experiences with Real Madrid C.F., including visits to the Santiago Bernabéu Stadium, the Real Madrid City training complex, and live sporting events.
• The program is delivered by the Real Madrid Graduate School, which has a strong reputation for academic excellence and a network of successful alumni in the sports industry.