Program Overview
The Master Universitario en Negocios Internacionales is a comprehensive degree designed to equip students with the knowledge and skills for careers in international business. The program covers a wide range of topics, including international marketing, finance, logistics, and negotiation. It includes internships, ensuring practical experience, and prepares graduates for roles such as Export Technician, Foreign Trade Manager, and International Trade Consultant.
Program Outline
Degree Overview:
The Master Universitario en Negocios Internacionales is designed for individuals interested in international business management, international trade, economic and financial globalization, and business internationalization processes. This official master's program provides a comprehensive understanding of various fields, including marketing, logistics, export operations, and risk analysis, offering a global and diversified perspective for future professionals in this area. The program aims to equip students with the necessary skills and abilities to tackle the challenges of international economic relations and play a significant role in the daily operations of companies, entities, and organizations. Graduates will be qualified to perform consulting tasks and address the needs of businesses, institutions, and organizations (public and private, national and international) regarding the analysis, promotion, management, and analysis of international trade, adding significant value to their actions.
Outline:
The program is structured into nine modules, covering a wide range of topics related to international business:
Module 1: Estrategia empresarial internacional - 6 ECTS
- Dynamic matrix of business units and tension balance of three forces
- Corporate identity triangle: strategy, structure, and corporate culture. The difficult balance.
- Instruments for analysis and strategic generation in different competitive environments.
- Strategy generation: Diagnosis, evaluation, and selection phases.
- The concept of business units. Number and depth.
- International trends: Internationalization as a strategy, strategic alliances, and international strategic analysis.
Module 2: Entorno económico mundial y análisis de riesgos - 6 ECTS
- Globalization and economic growth.
- Business internationalization strategies in the European Union.
- Strategic internationalization in the North American market and its environment.
- Iberoamerica as an emerging opportunity (background, current environment, challenges).
- Shift of economic power towards Asia (background, current environment, challenges).
- Africa and the Middle East as an opportunity (background, current environment, challenges).
Module 3: Marketing e investigación de mercados: entorno natural y entorno digital - 6 ECTS
- Role of marketing in the economic system and business management.
- Penetration and positioning strategy.
- Scope of international marketing strategy.
- Segmentation, positioning, and consumer behavior in international markets.
- Systems for entering foreign markets.
- Decisions on international communication (Concepts, purposes, and communication mix).
Module 4: Inteligencia Artificial y otras tecnologías aplicadas a los negocios internacionales – 6 ECTS
- Digital transformation in international trade and the virtual value chain.
- New generation logistics networks.
- Fintech, Decentralized systems, and Blockchain.
- Artificial Intelligence (AI) and digital technologies in international trade.
- Data Science: Decision-making with predictive analysis.
Module 5: Operativa de exportación: finanzas, financiación y fiscalidad - 6 ECTS
- Goods insurance in international trade.
- Tariff and non-tariff barriers.
- International financing and credit insurance (operations and special operations).
- International payment methods and resolution of unpaid debts.
- General legal regime of international contracts. Typology and legal-tax framework.
- Taxation of international trade (planning, customs procedures, VAT, and special taxes).
Module 6: Transporte y logística internacional- 6 ECTS
- Distribution policy, distribution channels. Chain length.
- Export logistics, supply chain, and intervening agents.
- Documentation, procedures, and operations. Logistics platforms.
- Development of the export logistics plan.
- Decision-making in Foreign Trade Management.
- ICTs at the service of the logistics chain: Global Supply Chain and E-logistics.
Module 7: Negociación internacional y habilidades directivas – 6 ECTS
- Design of the negotiation process with international clients and/or suppliers.
- Negotiation techniques: strategies, tactics, and phases.
- Management skills: leadership and team management.
- Cultural elements in international negotiation.
- Planning the development and control of international contractual agreements.
- International arbitration as a conflict resolution system.
Module 8A: Prácticas académicas externas - 6 ECTS
- External internships for students in companies and other institutions.
Module 8B: Metodología de la investigación - 6 ECTS
- Science and scientific method.
- Problem statement and theoretical framework.
- Types of research.
- Hypothesis.
- Research design.
- Development of a scientific research paper.
Module 9: Trabajo fin de máster – 6 ECTS
Careers:
Graduates of this program are well-prepared for a variety of careers in the international business field, including:
- Export Technician
- Export Area Manager
- Foreign Trade Manager
- Internationalization Director
- International Trade Operations Technician
- Foreign Exchange Transactions Manager
- Foreign Trade Manager
- International Finance Director or Manager
- Foreign Trade Consultant
- Coordinator of Organization and Logistics and Procurement Processes
Other:
- The program includes internships in companies, providing students with practical experience in the field.
- The program is taught in Spanish.
- The program is offered in Alcobendas, Spain.
- The program is 60 ECTS and lasts 9 months.
- The program is offered by the Universidad Europea de Madrid.
- The program is a Master Universitario, which is an official master's degree in Spain.
Universidad Europea: A Comprehensive Overview
Overview:
Universidad Europea is a private university in Spain offering a wide range of academic programs, including undergraduate, postgraduate, doctorate, and technical degrees. It boasts a strong focus on practical learning, internationalization, and employability. The university has six campuses located in Madrid, Valencia, Alicante, and Canarias, as well as online programs for flexible learning.
Services Offered:
Universidad Europea provides a comprehensive range of services to its students, including:
Academic Support:
Educational counselling, internships, careers service, diplomas and certificates, management services, and financial information.Campus Life:
Active student clubs and associations, volunteering opportunities, and a vibrant campus experience.Internationalization:
Study abroad programs, international mobility opportunities, and tailor-made programs for international students.Research:
Extensive research opportunities, including collaborations with leading institutions and industry partners.Facilities:
Modern libraries, state-of-the-art classrooms, and specialized laboratories.Student Life and Campus Experience:
Students at Universidad Europea can expect a dynamic and engaging campus experience. The university fosters a strong sense of community with numerous student clubs and associations, providing opportunities for social interaction, extracurricular activities, and personal development. The university also encourages volunteering, promoting social responsibility and engagement.
Key Reasons to Study There:
Practical Learning:
Universidad Europea emphasizes a "learning by doing" approach, incorporating real-world projects, internships, and industry collaborations into its curriculum.Internationalization:
The university offers a diverse and international learning environment with a significant number of international students and faculty.Employability:
Universidad Europea boasts a high employability rate, with graduates finding employment within 18 months of graduation.Campus Locations:
The university's six campuses provide students with a choice of locations across Spain, offering diverse cultural experiences and opportunities.Online Programs:
The university's online programs provide flexibility and accessibility for students who prefer distance learning.Academic Programs:
Universidad Europea offers a wide range of academic programs across various disciplines, including:
Undergraduate Programs:
Degrees in Animation, Architecture, Biomedicine and Health, Business and Technology, Communication and Marketing, Criminology, Design, Fashion, Education, Engineering, Games Design, International Relations, Languages and Translation, Law, Sciences, Sports, and Tourism.Postgraduate Programs:
Master's degrees in various fields, including Business Administration, Big Data Analytics, Sustainability, Project Management, Construction Management, Sports Management, Esports Management, Sports Psychology, and Sports Nutrition.Doctorate and PhD Programs:
Programs in Biomedicine and Health, Engineering, and Sports.Higher-Level Technical Degrees:
Programs in Biomedicine and Health, Business and Technology, Communication and Marketing, Education, Engineering, and Gaming and Animation.Other:
Universidad Europea has a strong reputation for its commitment to quality education and innovation. The university is recognized by various rankings as one of the best private universities in Spain. It also has a strong partnership with Real Madrid Graduate School, offering specialized programs in sports management and communication.
Entry Requirements:
- For EU home students and international overseas students outside the EU:
- **Hold a bachelor's degree or equivalent qualification.
- For graduates from educational systems outside the EHEA: The University will verify that the degree is equivalent to a Spanish university degree and grants access to postgraduate studies in the country of origin. Homologation of the degree is not required for admission.
- Pass a Spanish language proficiency test: This requirement applies to students from non-Spanish speaking countries.
Language Proficiency Requirements:
- English: A minimum B2 level is recommended for admission to the program. It only mentions a recommended level of B2.
