Program Overview
The Master Universitario en Negocios Internacionales is a comprehensive degree designed to equip students with the knowledge and skills for careers in international business. The program covers a wide range of topics, including international marketing, finance, logistics, and negotiation. It includes internships, ensuring practical experience, and prepares graduates for roles such as Export Technician, Foreign Trade Manager, and International Trade Consultant.
Program Outline
Degree Overview:
The Master Universitario en Negocios Internacionales is designed for individuals interested in international business management, international trade, economic and financial globalization, and business internationalization processes. This official master's program provides a comprehensive understanding of various fields, including marketing, logistics, export operations, and risk analysis, offering a global and diversified perspective for future professionals in this area. The program aims to equip students with the necessary skills and abilities to tackle the challenges of international economic relations and play a significant role in the daily operations of companies, entities, and organizations. Graduates will be qualified to perform consulting tasks and address the needs of businesses, institutions, and organizations (public and private, national and international) regarding the analysis, promotion, management, and analysis of international trade, adding significant value to their actions.
Outline:
The program is structured into nine modules, covering a wide range of topics related to international business:
Module 1: Estrategia empresarial internacional - 6 ECTS
- Dynamic matrix of business units and tension balance of three forces
- Corporate identity triangle: strategy, structure, and corporate culture. The difficult balance.
- Instruments for analysis and strategic generation in different competitive environments.
- Strategy generation: Diagnosis, evaluation, and selection phases.
- The concept of business units. Number and depth.
- International trends: Internationalization as a strategy, strategic alliances, and international strategic analysis.
Module 2: Entorno económico mundial y análisis de riesgos - 6 ECTS
- Globalization and economic growth.
- Business internationalization strategies in the European Union.
- Strategic internationalization in the North American market and its environment.
- Iberoamerica as an emerging opportunity (background, current environment, challenges).
- Shift of economic power towards Asia (background, current environment, challenges).
- Africa and the Middle East as an opportunity (background, current environment, challenges).
Module 3: Marketing e investigación de mercados: entorno natural y entorno digital - 6 ECTS
- Role of marketing in the economic system and business management.
- Penetration and positioning strategy.
- Scope of international marketing strategy.
- Segmentation, positioning, and consumer behavior in international markets.
- Systems for entering foreign markets.
- Decisions on international communication (Concepts, purposes, and communication mix).
Module 4: Inteligencia Artificial y otras tecnologías aplicadas a los negocios internacionales – 6 ECTS
- Digital transformation in international trade and the virtual value chain.
- New generation logistics networks.
- Fintech, Decentralized systems, and Blockchain.
- Artificial Intelligence (AI) and digital technologies in international trade.
- Data Science: Decision-making with predictive analysis.
Module 5: Operativa de exportación: finanzas, financiación y fiscalidad - 6 ECTS
- Goods insurance in international trade.
- Tariff and non-tariff barriers.
- International financing and credit insurance (operations and special operations).
- International payment methods and resolution of unpaid debts.
- General legal regime of international contracts. Typology and legal-tax framework.
- Taxation of international trade (planning, customs procedures, VAT, and special taxes).
Module 6: Transporte y logística internacional- 6 ECTS
- Distribution policy, distribution channels. Chain length.
- Export logistics, supply chain, and intervening agents.
- Documentation, procedures, and operations. Logistics platforms.
- Development of the export logistics plan.
- Decision-making in Foreign Trade Management.
- ICTs at the service of the logistics chain: Global Supply Chain and E-logistics.
Module 7: Negociación internacional y habilidades directivas – 6 ECTS
- Design of the negotiation process with international clients and/or suppliers.
- Negotiation techniques: strategies, tactics, and phases.
- Management skills: leadership and team management.
- Cultural elements in international negotiation.
- Planning the development and control of international contractual agreements.
- International arbitration as a conflict resolution system.
Module 8A: Prácticas académicas externas - 6 ECTS
- External internships for students in companies and other institutions.
Module 8B: Metodología de la investigación - 6 ECTS
- Science and scientific method.
- Problem statement and theoretical framework.
- Types of research.
- Hypothesis.
- Research design.
- Development of a scientific research paper.
Module 9: Trabajo fin de máster – 6 ECTS
Careers:
Graduates of this program are well-prepared for a variety of careers in the international business field, including:
- Export Technician
- Export Area Manager
- Foreign Trade Manager
- Internationalization Director
- International Trade Operations Technician
- Foreign Exchange Transactions Manager
- Foreign Trade Manager
- International Finance Director or Manager
- Foreign Trade Consultant
- Coordinator of Organization and Logistics and Procurement Processes
Other:
- The program includes internships in companies, providing students with practical experience in the field.
- The program is taught in Spanish.
- The program is offered in Alcobendas, Spain.
- The program is 60 ECTS and lasts 9 months.
- The program is offered by the Universidad Europea de Madrid.
- The program is a Master Universitario, which is an official master's degree in Spain.
