Máster Product Manager

Program Overview

This online Postgrado de Especialización Universitaria en Product Management y Estrategia de Negocio program equips students with the skills and knowledge to design and implement global product strategies from a business perspective. The program aims to transform students into essential figures in companies across various industries and sectors through a combination of experiential learning, industry expert guidance, and real-world case studies. The program offers flexible learning options and includes exclusive workshops led by Opinno, a leading innovation consultancy.

Program Outline

Degree Overview:

The Postgrado de Especialización Universitaria en Product Management y Estrategia de Negocio is a 100% online program designed to equip students with the skills and knowledge to design and implement a global product strategy from a business perspective. The program aims to transform students into essential figures in companies across various industries and sectors.

Objectives:

• Learn to design and implement a global product strategy from a business perspective.
• Become an essential figure in companies across various industries and sectors.
• Acquire leadership and management skills to assume positions of high responsibility in any company.
• Gain knowledge of techniques and methodologies for launching products (Lean Startup, Design Thinking, etc.)
and defining product strategies and marketing plans.
• Learn to conduct market research and competitive analysis to define and communicate product objectives to all areas of an organization.
• Master agile methodologies to optimize the management and execution of cross-functional projects.
• Develop a deep understanding of Product Market Fit through workshops led by Opinno, a leading innovation consultancy.

Outline:

The Business Environment of the Product Manager (6 ECTS)

• Business strategy and vision.
• The rules of the digital and global environment.
• Relationships in the commercial and marketing field of the 21st century.
• Decision-making in complex environments.
• The product manager as CEO of a product or category.
• Communication skills with multi-functional teams.

Design, Planning, Execution and Product Launch (6 ECTS)

• Scope vision in product policy.
• Market research oriented to the product manager.
• Detection of problems, opportunities and new market niches.
• Product launch planning.
• The Minimum Viable Product.
• Value proposition and quality policy.

The Digital Product Manager (6 ECTS)

• Digital skills.
• Managing the digital product lifecycle.
• Big data.
• Knowledge management for strategic decision-making.
• The product manager as a growth hacker.
• Artificial intelligence and digital product development.

Module 4. Business Agility and Tools for Innovation (6 ECTS)

• Innovation and the creation of a culture of continuous improvement.
• Agile cultures, scrum, Kanban.
• Lean startup.
• Design thinking.
• Intrapreneurship culture and collaborative environments.
• Hybrid work cultures.

Impact Marketing, Digital Communication, Branding, Sales and Negotiation for Product Managers (6 ECTS)

• Reach marketing for product managers.
• Commercial profitability plan for product managers.
Prices, promotions and KPIs.
• Negotiation and creation of value alliances.
• Brand creation and product image consolidation.
• Digital promotion and communication tools.
• Distribution and logistics.

Teaching:

• The program features a faculty of active professionals and PhDs with recognized experience.
• The teaching methodology is experiential, with students working on real-world cases to consolidate their knowledge and gain practical experience.
• The program utilizes the latest technologies, including virtual simulators, to provide students with practical experience.
• Students have access to 24/7 technical support through chat or phone.
• All subjects have weekly videoconference classes that can be followed live from any computer or mobile device.
• Each student has a personal tutor who provides personalized guidance and advice throughout the course.

Careers:

• The program prepares students for a multidisciplinary profile that fits into any industry or sector of activity.
• Potential career paths include:
• Product strategy consultant.
• Production strategy supervisor.
• Head of product development.
• Product manager.
• Head of product positioning strategy.
• Head of product quality.
• Head of product innovation.

Other:

• The program includes two exclusive workshops led by Opinno, a leading innovation consultancy, where students will work on a design thinking project and learn to develop Product Marketing Fit processes to adjust the product to the market and evaluate its performance.
• The program offers the opportunity to earn a double degree by combining the Postgrado en Product Manager with an Experto Universitario in Business Intelligence & Decision Making, Gestión de Proyectos y Metodologías Agile, or Emprendimiento.
• The program is taught in Spanish.
• The program is offered by the Universidad Europea, a university with a strong commitment to quality education and innovation.
• The Universidad Europea has obtained a 5/5 star rating in online teaching and employability, according to the QS Stars ranking system.
• The program is flexible and can be adapted to the student's individual needs and circumstances.
• The program provides students with ongoing support from professors and tutors.
• The program is designed to prepare students for the needs of the professional world.
• The program emphasizes experiential learning, significant learning, collaborative learning, professional learning, constructive and discovery learning, autonomous learning, individualized learning, and creative learning.
• The program is open to professionals in any area of marketing, sales, business management, business expansion and development, business consulting, entrepreneurship, and product managers who wish to update their knowledge.
• The program has a maximum capacity of 200 students.
• The program offers a variety of scholarships and financial aid options.
• The program offers free and non-binding validation and transfer studies for students with prior studies or work experience.
• The program features a faculty of active professionals with extensive experience in their respective fields.
• The Universidad Europea has a strong commitment to quality and continuous improvement.
• The Universidad Europea offers a variety of student services, including academic management services, career services, and a suggestion, complaint, and claim mailbox.