Program Overview
The Curso Universitario en Tecnología Deportiva from Real Madrid University School provides specialized knowledge in sports technology and innovation, empowering leaders to digitally transform their organizations. The program delves into key technologies, including big data, fan engagement platforms, and esports, equipping professionals with the skills to anticipate market changes and drive innovation in the sports industry. Utilizing a 100% online methodology, the program offers flexible learning and interactive content, preparing individuals for a variety of career paths in sports technology, esports, and digital transformation.
Program Outline
Degree Overview:
The Curso Universitario en Tecnología Deportiva (University Course in Sports Technology) is an online program offered by the Escuela Universitaria Real Madrid Universidad Europea (Real Madrid University School). This program aims to equip individuals with specialized knowledge in sports technology and innovation, enabling them to lead the transformation and digitalization of their companies. The course delves into the latest technological tools used in the sports industry, providing insights into how these technologies have revolutionized the field. Participants will gain a comprehensive understanding of various technology types and their impact on sports organizations, allowing them to anticipate market changes and position their organizations as leaders in their respective sectors.
Outline:
The program is structured into four modules, each focusing on a specific aspect of sports technology and innovation:
- Module 1: Technological Innovation at the Service of Sports:
- Explores key innovations in the sports sector and their impact.
- Examines the "super athlete" concept, including new technologies and training methods for athletes.
- Discusses sustainability as a driver of innovation.
- Module 2: The Value of Big Data in Decision-Making:
- Covers the digital transformation of sports institutions, using Real Madrid as a case study.
- Analyzes athlete performance based on data.
- Explores wearables and connected clothing for health, nutrition, and well-being analysis.
- Module 3: Fan Engagement - From Passive Media Consumption to Active Fan Participation:
- Examines smart stadiums and their role in fan engagement.
- Discusses new audiovisual content, including VOD, interactivity, VR, AR, and 3D.
- Explores ways to enhance fan relationships by combining physical and virtual activities.
- Focuses on activating sponsorships through increased fan participation and interaction.
- Module 4: Esports:
- Delves into the ecosystem of this emerging industry.
- Explores monetization strategies for esports clubs.
- Discusses sponsorship opportunities in the esports environment.
Teaching:
The program utilizes a 100% online methodology, providing students with access to all course materials from the start. The learning experience includes:
- Interactive Campus: The program leverages a user-friendly virtual campus platform accessible from any device.
- Flexible Learning: Students can access all content from day one and organize their study time according to their preferences.
- Dynamic Content: The course features downloadable materials, explanatory videos, and practical exercises.
- Quality Assurance: The program is backed by the educational quality of the Escuela Universitaria Real Madrid Universidad Europea.
Careers:
The Curso Universitario en Tecnología Deportiva prepares individuals for a variety of career paths within the sports industry, including:
- Sports Innovation Expert:
- Esports Specialist:
- Project Manager:
- Wearable Developer:
- Technology Researcher:
Other:
The program emphasizes the importance of connectivity and its impact on entertainment and customer/fan retention. It also highlights the growing importance of esports as a digital driver and reference point in the sports world. The program is designed for professionals in the sports industry who want to specialize in technology and digital transformation. It is also suitable for CEOs and sports management professionals seeking to understand different technology types and lead digital transformation within their organizations. Graduates in Sports Science and Sports Management can also benefit from this program, positioning themselves as experts in the increasingly in-demand field of sports technology and digitalization.
