Máster en Dirección Comercial - Universidad Eur

Tuition Fee

Start Date

Medium of studying

Duration

10 months

Program Facts

About Program

About University

Admission Requirements

Ambassadors

Easy Apply

Program Facts

Program Details

Degree

Masters

Major

Marketing | Sales | Business Management

Area of study

Business and Administration

Timing

Full time

Course Language

English

Intakes

Program start date	Application deadline
2024-10-28	-
2024-10-18	-

About Program

Program Overview

The Máster Universitario en Dirección Comercial y Ventas Online & On Campus is a hybrid program that combines online learning with in-person experiences. It is designed to provide students with the skills and knowledge to develop and implement effective commercial strategies in response to new challenges. Graduates are well-prepared for a variety of careers in the commercial and sales field, with a 90% employability rate within 12 months of completing their studies.

Program Outline

Degree Overview:

The Máster Universitario en Dirección Comercial y Ventas Online & On Campus is a hybrid program designed to provide students with a comprehensive understanding of the market and the skills to develop effective commercial plans in response to new challenges. The program aims to equip students with the knowledge and skills to:

Design a commercial management model aligned with the company's strategic and digital transformation plan.
Analyze opportunities in traditional and emerging markets.
Collaborate with key departments within the organization, including marketing, data analysis, product, logistics, and more.

Outline:

Program Content:

The program covers a wide range of topics related to commercial management and sales, including:

Competencies and skills of the sales manager: This module focuses on developing the essential skills and knowledge required for effective sales leadership.
Planning and managing the sales team: This module covers the strategies and techniques for building and managing a high-performing sales team.
Neuroscience and consumer research: This module explores the application of neuroscience and psychology to understand consumer behavior and develop effective marketing strategies.
Commercial distribution and logistics: This module examines the different channels of distribution and the logistics involved in delivering products and services to customers.
Integrating digital channels into the commercial strategy: This module explores the role of digital channels in modern commercial strategies and how to leverage them effectively.
Sales and negotiation techniques: This module provides practical training in sales and negotiation techniques to help students close deals and build strong customer relationships.
The sales plan within the strategic marketing plan: This module examines the integration of the sales plan into the overall marketing strategy of the company.
Professional practices: This module provides hands-on experience through practical projects and case studies.
Master's Thesis: This module requires students to conduct independent research and write a thesis on a relevant topic in commercial management.

Program Structure:

The program is divided into two semesters, with a total of 60 ECTS credits.

Course Schedule:

The program begins in October 2024 and lasts for 10 months.

Individual Modules:

Module 1: Competencies and skills of the sales manager: This module covers topics such as leadership, communication, negotiation, and customer relationship management.
Module 2: Planning and managing the sales team: This module covers topics such as sales forecasting, team motivation, performance management, and sales process optimization.
Module 3: Neuroscience and the study of the consumer: This module covers topics such as consumer psychology, neuromarketing, and behavioral economics.
Module 4: Commercial distribution and logistics: This module covers topics such as supply chain management, inventory control, and distribution channel optimization.
Module 5: New management and customer relationship tools: This module covers topics such as CRM systems, data analytics, and social media marketing.
Module 6: The integration of digital channels in the commercial strategy: This module covers topics such as e-commerce, digital marketing, and online sales.
Module 7: Sales and negotiation techniques: This module covers topics such as sales presentations, objection handling, and closing techniques.
Module 8: The sales plan within the strategic marketing plan: This module covers topics such as market analysis, competitive analysis, and sales strategy development.
Module 9: Professional practices: This module provides hands-on experience through practical projects and case studies.
Module 10: Master's Thesis: This module requires students to conduct independent research and write a thesis on a relevant topic in commercial management.

Assessment:

Assessment Methods:

The program utilizes a variety of assessment methods, including:

Assignments: Students are required to complete various assignments, such as case studies, research papers, and presentations.
Projects: Students work in teams or individually on projects that apply their knowledge and skills to real-world scenarios.
Knowledge and understanding: Students are assessed on their understanding of key concepts, theories, and principles.
Application: Students are assessed on their ability to apply their knowledge and skills to real-world scenarios.
Analysis and critical thinking: Students are assessed on their ability to analyze information, identify problems, and develop solutions.
Communication: Students are assessed on their ability to communicate their ideas effectively in written and oral form.

Teaching:

Teaching Methods:

The program utilizes a variety of teaching methods, including:

Lectures: Lectures are used to introduce key concepts and theories.
Discussions: Class discussions are encouraged to promote critical thinking and engagement.
Case studies: Case studies are used to apply theoretical concepts to real-world scenarios.
Group work: Students work in teams on projects and assignments to develop collaboration and teamwork skills.
Online learning platform: The program utilizes an online learning platform to provide access to course materials, assignments, and communication tools.

Faculty:

The program is taught by a team of experienced faculty members with expertise in commercial management, sales, marketing, and related fields. Many faculty members have extensive experience in industry, bringing real-world insights to the classroom.

Unique Approaches:

The program's Online & On Campus methodology is a unique approach that combines the flexibility of online learning with the benefits of in-person experiences. This approach allows students to learn at their own pace while also gaining valuable networking opportunities and hands-on experience.

Careers:

Potential Career Paths:

Graduates of the Máster Universitario en Dirección Comercial y Ventas Online & On Campus are well-prepared for a variety of careers in the commercial and sales field, including:

Sales Director/Manager: Leading and managing sales teams to achieve company objectives.
Expansion Director: Developing and implementing strategies for expanding the company's market reach.
Regional Director: Overseeing sales operations in a specific geographic region.
Business Development Manager: Identifying and developing new business opportunities.
Sales Manager/Supervisor: Leading and motivating sales teams to achieve sales targets.
Account Executive/Supervisor: Managing and developing relationships with key clients.
Trade Marketing Manager: Developing and implementing marketing strategies to promote products and services to retailers and distributors.
Key Account Manager: Managing and developing relationships with large and important clients.

Opportunities:

The program provides students with the skills and knowledge to pursue a wide range of career opportunities in various industries, including:

Consumer goods: Fast-moving consumer goods (FMCG), retail, and e-commerce.
Technology: Software, hardware, and IT services.
Financial services: Banking, insurance, and investment.
Healthcare: Pharmaceuticals, medical devices, and healthcare services.
Education: Educational institutions and training providers.

Outcomes:

Graduates of the program are equipped with the skills and knowledge to:

Lead and manage sales teams effectively.

Develop and implement successful commercial strategies.

Analyze market trends and identify new business opportunities.

Negotiate effectively and build strong customer relationships.

Leverage digital tools and technologies to enhance sales performance.

Other:

The program emphasizes the importance of developing soft skills, such as leadership, communication, and teamwork. Students have the opportunity to earn a Harvard ManageMentor digital badge in "Negotiation and Persuasion" by successfully completing relevant courses within the program. This badge can be used to highlight their skills and achievements on professional networking platforms like LinkedIn. The program also features a BlendTech Campus, which integrates emerging technologies like AI and Blockchain into the curriculum. This approach prepares graduates for the future of business and equips them with the skills to lead innovation in the business world. The program is supported by a panel of 23 experts from leading companies in the commercial and sales field, providing students with valuable insights and perspectives. The program boasts a 90% employability rate, with 90% of graduates finding employment within 12 months of completing their studies. The program offers a flexible online learning environment, allowing students to study at their own pace and balance their studies with their professional and personal lives. The program provides students with access to a dedicated student support center, available 24/7 via chat and phone, to address any technical issues or questions. The program offers a variety of scholarships and financial aid options to help students finance their education. The program allows students to request a free and personalized study of convalidation, which can help them transfer credits from previous studies or work experience. The program features a diverse and experienced faculty, including professionals with extensive experience in industry. The program is committed to quality and continuous improvement, with a focus on achieving external recognition and accreditation.

Máster en Dirección Comercial Híbrido