Máster en Dirección de Comunicación

Program Overview

The Master's Degree in Corporate Communication and Public Affairs is a comprehensive program that equips students with the skills and knowledge to manage communication strategies, build brand identities, engage stakeholders, and navigate complex communication challenges. The program emphasizes practical learning, networking opportunities, and career preparation, opening doors to a wide range of opportunities in the communication industry.

Program Outline

Degree Overview:

The Máster Universitario en Dirección de Comunicación y Asuntos Públicos (Public Affairs) is a 360-degree program specializing in corporate communication, public relations, and communication management. It equips students with the skills to manage a company or institution's identity, culture, image, reputation, and communication. The program emphasizes the importance of connecting communication with business strategy in a global environment. It prepares students for roles as DIRCOMs (Directors of Communication), enabling them to effectively convey messages and ideas from the company in both online and offline formats.

Outline:

Program Structure:

• The program is delivered in Spanish and is offered in Alcobendas, Madrid.
• It consists of 60 ECTS credits and is completed over 9 months.
• The program is divided into 9 modules, including a final master's thesis and professional internships.

Modules:

• Module 1: La Dirección de Comunicación: el Dircom (6 ECTS): This module focuses on the role of the Director of Communication, exploring their responsibilities and the strategic importance of communication within organizations.
• Module 4: Plan Estratégico de Comunicación (6 ECTS): This module focuses on developing strategic communication plans, aligning communication objectives with business goals, and implementing effective communication strategies.
• Module 5: Asuntos Públicos (Public Affairs) (5 ECTS): This module explores the field of public affairs, covering topics like government relations, lobbying, and public policy advocacy.
• Module 6: Comunicación Especializada (9 ECTS): This module delves into specialized areas of communication, such as digital communication, social media marketing, and communication in specific industries.
• Module 7: Habilidades Directivas (5 ECTS): This module equips students with essential leadership skills, including conflict resolution, teamwork, emotional intelligence, creativity, innovation, critical thinking, entrepreneurship, and communication skills.
• Module 8: Trabajo Fin de Máster (6 ECTS): This module involves the development and completion of a master's thesis, allowing students to apply their knowledge and research skills to a specific communication topic.
• Module 9: Prácticas Profesionales (9 ECTS): This module provides students with practical experience through internships in companies like Planner Media, Mapfre, Altadis, Ferrovial, Federación Española de Baloncesto, ACNUR, Estudio de Comunicación, Vocento, Cuarzo Producciones, Abascal Comunicación, Douglas, FundaCom, or Asociación DIRCOM.

Assessment:

Assessment Methods:

• The program utilizes a variety of assessment methods, including:
• Written assignments
• Presentations
• Case studies
• Group projects
• Final master's thesis

Assessment Criteria:

• The assessment criteria are designed to evaluate students' understanding of communication theory and practice, their ability to apply communication principles to real-world situations, and their development of essential communication skills.

Teaching:

Teaching Methods:

• The program employs a combination of teaching methods, including:
• Lectures
• Seminars
• Workshops
• Case studies
• Group discussions
• Guest speakers

Faculty:

• The faculty comprises experienced professionals from the communication industry, including:
• Dircom of Ikea
• Dircom of Salesforce
• Director of Public Affairs of Google
• Other prominent figures in the communication sector

Unique Approaches:

• The program emphasizes practical learning through real-world case studies and group projects.
• It provides students with the opportunity to network with industry professionals through the Asociación DIRCOM.

Careers:

Potential Career Paths:

• Director of Communication (DIRCOM)
• Public Relations Manager
• Corporate Communications Manager
• Public Affairs Manager
• Communication Consultant
• Social Media Manager
• Content Marketing Manager
• Digital Marketing Manager

Opportunities:

• Graduates of the program are well-prepared for careers in a wide range of industries, including:
• Large companies
• Communication agencies
• Consulting firms
• Non-profit organizations
• Associations
• Foundations
• Institutions
• Federations
• Sports clubs
• Media organizations

Outcomes:

• The program aims to equip students with the skills and knowledge necessary to:
• Develop and implement effective communication strategies
• Manage corporate reputation and brand identity
• Engage with stakeholders and build relationships
• Navigate complex communication challenges
• Lead and manage communication teams

Other:

• The program is offered by the Universidad Europea de Madrid.
• The program is accredited by the Spanish Ministry of Education.
• The program is taught in Spanish.
• The program is open to students with a bachelor's degree in a relevant field.
• The program includes a 300-hour internship component.
• The program has an 88% employability rate.
• The program is designed to provide students with a comprehensive understanding of communication theory and practice, as well as the skills necessary to succeed in a globalized and digitalized communication environment.