Certified Program in Sports Marketing and Digital Transformation

Program Overview

The Online Sports Marketing Course, a 10-week program by Real Madrid Graduate School, equips students to become experts in sports marketing and digital transformation through cutting-edge knowledge and practical case studies. The program provides a comprehensive understanding of the sports industry, enabling graduates to navigate the organizational structures of sports entities and integrate digital marketing strategies. With its focus on audience segmentation, content creation, and digitalization trends, the course prepares individuals for various marketing roles within sports organizations, agencies, and businesses. Graduates will gain a specialized profile in sports marketing and a deep understanding of digital sports ecosystems.

Program Outline

Degree Overview:

• Overview: The Online Sports Marketing Course is a 10-week program offered by the Real Madrid Graduate School – Universidad Europea.
It aims to provide students with cutting-edge knowledge in the field of marketing and digital transformation, equipping them to become experts in the sports industry.
• Objectives: The course aims to equip students with the skills needed to navigate the field of sports marketing and digital transformation.
This includes:
• Understanding the organizational structure of sports entities and integrating digital marketing into different sports business models.
• Learning about digital research and how to collect, analyze, and evaluate digital data for strategic marketing decisions.
• Mastering audience segmentation and content creation strategies to influence consumer buying decisions.
• Understanding digitalization trends and opportunities in the sports sector.
• Defining the digital business planning process based on objectives, tactics, indicators, and targets.
• Learning about digital traffic generation models, their advantages, disadvantages, and how they are oriented towards performance.
• Delving into new monetization strategies and models for generating online traffic through advertising.
• Understanding the challenges and opportunities of big data applied to sports marketing and data management in the creation and continuous improvement of the digital marketing plan in sports organizations.
• Description: The program features a 100% online methodology, with all course materials available from the start.
Students can access the materials whenever and however they want. The course is taught in English and Spanish and is worth 6 ECTS credits. The title is issued by Universidad Europea de Madrid.

Outline:

• Content: The course is divided into four modules:
• Module 1: Research, Audiences, and Content:
• Topic 1: Digital research to identify and set the main business drivers
• Topic 2: Users and audiences segmentation to influence consideration
• Topic 3: Content marketing as a strategy to generate visibility and conversion
• Module 2: Disruption, Digital Ecosystem, and Social Environment:
• Topic 1: New opportunities through disruptive tools
• Topic 2: Brand transformations in the new digital environment
• Topic 3: Marketing through social platforms
• Module 3: Investment, Monetization, and Conversion:
• Topic 1: Advertising and promotion opportunities
• Topic 2: Contents monetization strategies
• Topic 3: Conversion as a marketing goal
• Module 4: Marketing, Reputation, and Analytics Plan:
• Topic 1: Developing a digital marketing plan
• Topic 2: Tracking and controlling a sports brand
• Topic 3: Web and Social Analytics, managing digital operations
• Structure: The course is delivered entirely online, with all materials available on the virtual campus.
• Course Schedule: The course lasts 10 weeks.

Teaching:

• Teaching Methods: The course utilizes a 100% online methodology, with all materials available on the virtual campus.
Students can access the materials whenever and however they want.
• Faculty: The course is taught by experts from the Escuela Universitaria Real Madrid Universidad Europea, providing students with access to industry knowledge and experience.
• Unique Approaches: The course incorporates real-world case studies from different sporting fields to provide practical learning experiences.

Careers:

• Potential Career Paths: The course prepares students for a variety of careers in the sports industry, including:
• Marketing Manager
• Digital Marketing Specialist
• Brand Manager
• Market Research Analyst
• Opportunities: Graduates of the program will be equipped with the skills and knowledge to work in various roles within sports organizations, agencies, and businesses.
• Outcomes: The course aims to provide students with the skills and knowledge to:
• Develop a specialized profile in sports marketing and digital transformation.
• Understand the digital sports ecosystem.
• Integrate digital marketing into different sports business models.
• Influence consumer buying decisions.
• Define and implement digital marketing plans.
• Analyze and manage digital operations.

Other:

• Self-Assessment: The course includes self-assessment tests to help students track their progress.
• Employability: The program boasts a high employability rate, with 94% of students finding employment upon completion.
• Flexibility: The intensive program allows students to specialize and obtain their certificate in just three months.
• Dynamic Content: The course features downloadable materials, explanatory videos, and practical exercises.
• Specialization in the Sports Industry: The program focuses on training future professionals with a global vision and a solid foundation in the principles and practices of the sports industry.
• Commitment to the Sports Industry: The program goes beyond academic training, working closely with companies, federations, and sports organizations to ensure alignment with current market trends and demands.