Masters in Sports Technology

Program Overview

This 9-month Master's program in Sports Technology and Digital Transformation explores the impact of technology on the sports industry, with a focus on data analysis, virtual reality, blockchain, and geolocation. Students will gain practical knowledge and connect with industry experts from Real Madrid and other top sports entities, preparing them for leadership roles in the rapidly evolving digital sports landscape.

Program Outline

Degree Overview:

Our Masters in Sports Technology has been designed for students who wish to have a critical understanding of how digital technologies in the sports industry are having a huge impact and changing the face of sport as we know it. Sport has been at the forefront of embracing new technologies to improve the fan experience, analyse player performance, and improve recovery time from injuries, among others. This unique program is designed to train the future professional leaders of the sports industry and its disruptive digital transformation, responding to the necessity of qualified professionals in regard to sports tech innovation.

Outline:

Module 1: Innovation and technology in the sports sector

• Ecosystem of the sports industry from a business perspective
• Key Core Concepts
• Sports industry and technology
• State of art and trends
• Global Sports tech Overview”
• Sports entities operations Area
• Sports entities performance Area
• About Governance & Legal
• Real Madrid Next Tech & Innovation Overview Study Case

Module 2: Artificial Intelligence & sports technologies contextualization

• Big Data in Sports.
Data Souce and types of data in Sports
• Garbage in - garbage out
• Business Intelligence
• From BI to AI
• AI as a driver of a new industrial revolution
• What is a AI?
• What can and cannot machines do?
• Impact of AI on sports
• AI ladder
• AI Areas
• Real Madrid Case Study Blockchain y Ticketing

Module 3: Innovation and technology in health, wellness and injury prevention

• Injury Prevention and Treatment
• Chiropody
• Nutrition
• Genetics, Microbiome, and Physiology in Sports
• Artificial Intelligence: How can be implemented for health and wellness?
• Real Madrid C. F. Study Case
• Training Methodology
• Scouting and Performance Analysis
• Sensors: GPS, local positioning system, pulsometer, sweat sensors
• Artificial ntelligence performance analysis football
• Artificial ntelligence performance analysis Basketball
• Artificial Inteligence Tennis (Computer Vision systems)
• Real Madrid C.F.
Study Case

Module 5: Innovation and technology in audiovisual content

• Sports Media and Technology
• Sports Production: Streaming eSports
• Artificial ntelligence: How can be implemented?
(Computer Vision)
• Real Madrid C. F. Audiovisual Content Study Case

Module 6: Innovation and technology focus on social área

• Foundations
• Social Responsability projects
• Sustainability
• Artificial ntelligence: How can be implemented?
• Real Madrid Study Case
• Cybersecurity and Technological Infrastructures
• Organization of a major sport event
• Stadium and Arenas Design
• Innovation Sport Events
• VR and AR
• Ticketing and pricing
• Artificial ntelligence: How can be implemented?
• Real Madrid Study Case
• Automation of the playing field (how do you remove the grass...?)
• Digital Marketing
• Social Media
• Fan Engagement
• Physical retail
• Sponsorship
• Artificial Intelligence as a key tool for Sports Marketing
• Real Madrid C. F. Study Case

Teaching:

• The programme is made up of international experts experienced in Industry 4.0 and digitally transforming businesses, as well as recognised professionals from the world's leading sports entities.
• Students will also have the opportunity to learn first-hand about the business and transformation model used by Real Madrid C.F.
from its professionals.
• During the master’s programme, students will be in direct and constant contact with highly renowned professionals from the sports and the new technologies industries, creating a unique international networking opportunity.
• Outside of the classroom, students are able to enjoy multiple visits to top companies in order to learn about new technologies and digital transformation from their executives.
• Several Real Madrid C.F.
executives, from marketing to innovation departments, form part of the teaching staff.
• Beside Real Madrid executives you will have access to professionals and experts in each field of the master, including those in artificial intelligence from Olocip, CEOs & founders of sports tech companies, Real Madrid partners in different projects.
In summary, all leaders in the transformation process of the sports industry.

Careers:

• This programme is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport.
• In 2018, reports such as The Future Of Jobs by the World Economic Forum pointed to how some of the most in-demand professionals in the coming years will be those related to the field of technology and innovation: data analyst, AI and machine learning specialist, digital transformation specialist… this trend will affect also the sports industry, which is engaged in a transformation process.

Other:

• Students will have the chance to participate in real transformation and Innovation projects at Real Madrid CF together with Real Madrid NEXT, the club’s iniciative to transform the club in all relevant areas together with 4.0 technology companies and start-ups.
• Live the Real Madrid experience
• Enjoy exclusive experiences with Real Madrid C.F., including the White Week event, professional visits, live sporting events, networking events and a unique international trip.
• A prestigious school
• The school’s academic quality is certified by its 17-year history and 15,000 graduates, most of whom are now successful international professionals in the sports industry.
• International experiences
• Choose your own international field trip and discover the Sports industry from within it.
• Discover more
• Seize the chance to live a unique programme and become a future leading professional in the sports industry.
• 1International trip
• To London where you will enjoy exclusive meetings with leading professionals in the sport and digital innovation industries.
• 100%
• Of students enjoy professional Internships
• Together with Real Madrid NEXT, the club's initiative to lead the digital transformation in the club.
You will participate in different projects aiming to innovate through the Real Madrid business models.
• 10
• Professional visits
• During the program you will participate in more than 10 visits to top level sports entities and new technologies companies
• Facilities
• Campus of Alcobendas
• Santiago Bernabéu Stadium
• Real Madrid City
• Study plan
• A unique programme developed by top professionals in new technologies and the field of sports to train the future leading professionals of the sports industry.
• Employability
• Professional Opportunities
• This programme is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport.
• Academic quality
• Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.
• In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five.
This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.
• Frequently Asked Questions
• What can you do with a sports technology masters?
• One of the key areas for job growth within the sport sector surrounds data and technology.
This Master in Sports Technology and Digital Transformation will equip you with the skills and knowledge to successfully lead the change to a more data-driven approach in all areas of the sport world - from sport business, player analysis, scouting, and more. Some of the typical roles that graduates will go into once they complete their studies include: Data Analyst, AI and Machine Learning specialist, digital transformation specialist.
• Where can I study for a masters in sports technology?
• If you are thinking of studying a masters in sports technology, you should look no further than the Real Madrid Graduate School - Universidad Europea.
For the past 15 years, students have been learning about all aspects of the sports business - marketing, journalism, law, management and more - alongside experts from Real Madrid - one of the most recognisable and prestigious sports brands in the world.
• Should you choose this masters programme, you will gain the skills necessary to become an expert in the field of sports technology and have the opportunity to network with professionals from the club, carry out work placements, and experience live events and other exclusive opportunities, and see the inner workings of the club both at the Santiago Bernabeu stadium and the Real Madrid City sports complex in Valdebebas.
• What does a master in sports technology involve?
As a result, when you complete your studies, you will have a profile that will appeal to all types of sports organisations and companies. Our academic model is based on a learning by doing approach, so you will work on real cases studies and within various departments at Real Madrid and other partners, developing the skills necessary to lead the digital transformation in the future.
• The study plan on this programme covers areas such as sports technology and its impact on sports performance, nutrition and health; sports venues and the viewing experience in the future at smart stadiums; AI, data and sports marketing; and leadership in the sports sector.
• What do you need to study sports technology?
• Because this master in sports technology and digital transformation is a broad programme designed to develop the skills needed to lead the change within the sports sector, it will appeal to students from all backgrounds.
• Previous candidates for this masters include:
• Graduates with a technical qualification in engineering or mathematics
• Graduates from a social sciences background
• Students with a sports-related undergraduate degree
• Professionals already working in the sports industry looking to boost their careers