Language for Marketing

Program Overview

The Language for Marketing pre-sessional course is designed to prepare students with the academic English skills and knowledge needed to succeed in a Masters program in marketing. Students will develop academic English skills, adapt to studying in the UK, build a peer community, and become familiar with the concepts and practices of marketing through introductory lectures.

Program Outline

Degree Overview:

The Language for Marketing pre-sessional course is designed to help students improve their academic English language skills to the level needed to study a Masters degree in marketing. The course aims to prepare students for the academic demands of a Masters program, including:

• Developing academic English skills: Students will learn how to use academic reading, writing, speaking, and listening skills in the context of marketing.
• Adapting to study in the UK: Students will experience and adapt to the study environment in the UK, including the University of Leeds facilities, learning platforms, and culture.
• Building a community: Students will have the opportunity to meet other students and build a community of peers.
• Preparing for the Masters program: Students will become familiar with the language, texts, and practices that they will engage with during their Masters degree.

Outline:

• Curriculum: The curriculum is developed in collaboration with Leeds University Business School and is informed by research in English language teaching.
• Focus: The course focuses on the skills needed for marketing degrees, with students studying alongside those progressing to marketing programs.
• Content: Students will have the opportunity to listen to introductory academic lectures exploring different marketing themes over six weeks.
They will work on understanding the content and language used, along with core texts, through language classes and seminars.
• Structure: The course structure includes:
• Language classes:
These classes focus on developing academic English skills in the context of marketing.
• Seminars: Seminars provide opportunities for students to discuss and apply their learning in a group setting.
• Introductory academic lectures: These lectures introduce students to key concepts and themes in marketing.
• Learning and teaching:
• Teaching methods:
Teaching takes place in classes, lectures, practical sessions, and group seminars.
• Independent study: Independent study is an important element of the course, allowing students to practice their skills, deepen their knowledge, and prepare for their Masters degree.
• Critical thinking: Students are encouraged to think critically throughout the course.
• Tutor support: Students have dedicated time with their tutor to address questions about their language and learning.
• Class schedule: Classes normally take place between 9am and 5pm from Monday to Friday.
• Teaching staff: The course is taught by expert academics, including lecturers, professors, industry professionals, and trained postgraduate researchers.
• Academic writing:
Students will learn how to write academic essays, reports, and research papers.
• Academic reading: Students will develop their skills in reading and understanding academic texts.
• Academic speaking: Students will practice their speaking skills in a variety of academic contexts, such as presentations and discussions.
• Academic listening: Students will develop their listening skills by listening to lectures, seminars, and other academic materials.
• Marketing terminology: Students will learn the key terminology used in marketing.
• Marketing research: Students will learn about different methods of marketing research.
• Marketing strategy: Students will learn about different marketing strategies and how to develop a marketing plan.
• Marketing communication: Students will learn about different channels of marketing communication, such as advertising, public relations, and social media.

Assessment:

• Methods: The course uses a range of assessment methods, which may include:
• Written assignments:
These assignments assess students' writing skills and their understanding of marketing concepts.
• Speaking assignments: These assignments assess students' speaking skills and their ability to communicate their ideas effectively.
• Presentations: These assignments assess students' ability to research and present information on a marketing topic.
• Research projects: These projects allow students to apply their learning to a real-world marketing problem.

Teaching:

• Teaching methods: The course uses a variety of teaching methods, including:
• Lectures:
Lectures provide students with an overview of key concepts and theories.
• Seminars: Seminars provide opportunities for students to discuss and apply their learning in a group setting.
• Practical sessions: Practical sessions allow students to develop their skills in a hands-on environment.
• Independent study: Independent study is an important element of the course, allowing students to practice their skills, deepen their knowledge, and prepare for their Masters degree.
• Faculty: The course is taught by expert academics, including lecturers, professors, industry professionals, and trained postgraduate researchers.

Other:

• Facilities: Students have access to the Language Zone, a study and resource center for independent language learning equipped with a computer cluster, books and magazines, audio and video resources.
• Workshops: Students can participate in workshops, language groups, and language advice drop-ins.
• Accreditation: The course is accredited by BALEAP.
• Social activities: The Language Centre provides a weekly program of optional social activities during the course.
Some of these are free, and some have a cost, normally no more than £30.
• Accommodation: Accommodation is not included in the tuition fee.

International fees: £3439 (per year)