MSc Business Analytics and Big Data

Program Overview

The MSc Business Analytics program equips students with analytical and quantitative tools to make informed business decisions. It explores the ethical use and management of data, offering specializations in marketing, finance, Big Data, management, or international business. Graduates are highly sought after in technology, finance, and consulting sectors, filling roles such as data scientists, business analysts, and consultants. The program also provides a pathway to further study in computing science.

Program Outline

You will also examine the ethical use and management of data in terms of the impact on society and individuals. Open to business and non-business graduates, the strength of the course is how it draws together business analytics from a range of business subjects. It gives you options to specialise in marketing, finance, Big Data, Management or with International Business. Geared towards participants who value combining business analytical skills with those of business, with teaching support from our Computing Science colleagues, it provides necessary skills to analyse data and understand the models of business analytics. Business analytical skills are increasingly important in a world that generates large quantities of data, are highly valued by employers, and in large demand. Providing the necessary associated business skills so that business analysts have the business contextual awareness to operate at the highest level of understanding based on the ‘needs’ and ‘uses’ of the analysis. To help you have the greatest impact on your businesses, we will teach you how to manage and use appropriate visualization techniques plus prescriptive and predictive analytics with a focus on businesses.

Careers:

Based on available data, graduates tend to find employment in the technology, finance, and consulting sectors mostly. Recruiters of business analytics include both FTSE 100 companies and government organisations. Typical roles undertaken by a graduate of Business Analytics include Account Analyst, Business Analyst, Data Management Specialist, Planning Manager, Data Scientists, and consultants.

Other:

This degree option opens a wider range of module options delivered by our colleagues in Computing Science. A background in computing is not required but this option may be more suited to graduates who are more interested in computing science areas.